A data profile of the people who buy, follow and care about Adriatic Sea in Italy — modelled from more than twelve digital signal sources. Adriatic Sea has an estimated audience of 7,725,808 people in Italy.
The average Adriatic Sea fan in Italy is 42.8 years old, balanced, and lives primarily in Puglia.
The audience is concentrated in Puglia, Sicilia, Campania.
Top brand affinities include Mediterranean Sea, Village, Coast, with strongest over-indexing on Mediterranean Sea (3.45× the country average).
Demographically, the Adriatic Sea audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Spirituality, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Adriatic Sea fan in Italy is balanced, around 42.8 years old, with strong Spirituality tendencies and a notable affinity for Mediterranean Sea.
The key figures that characterise the Adriatic Sea profile in Italy.
54.3% are female, 45.7% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 42.8 |
| Estimated audience size | 7,725,808 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Adriatic Sea audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 46.5% |
| Croatia | 4.9% |
| Slovenia | 4.4% |
Where the Adriatic Sea audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Puglia | ~3M | 18.48× | |
| 02 | Aosta Valley | ~20K | 0.91× | |
| 03 | Umbria | ~100K | 0.83× | |
| 04 | Calabria | ~200K | 0.82× | |
| 05 | Basilicata | ~60K | 0.82× | |
| 06 | Sardinia | ~200K | 0.81× | |
| 07 | Trentino-Alto Adige/Südtirol | ~100K | 0.79× | |
| 08 | Liguria | ~200K | 0.74× | |
| 09 | Molise | ~30K | 0.73× | |
| 10 | Sicilia | ~400K | 0.60× | |
| 11 | Piedmont | ~300K | 0.59× | |
| 12 | Friuli-Venezia Giulia | ~70K | 0.47× | |
| 13 | Tuscany | ~200K | 0.46× | |
| 14 | Abruzzo | ~80K | 0.45× | |
| 15 | Marche | ~80K | 0.41× | |
| 16 | Campania | ~300K | 0.40× | |
| 17 | Veneto | ~200K | 0.31× | |
| 18 | Lazio | ~300K | 0.30× | |
| 19 | Emilia-Romagna | ~200K | 0.27× | |
| 20 | Lombardy | ~300K | 0.24× |
The strongest cross-interests of the Adriatic Sea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Peninsula | Travel & Leisure | 10.05× | ||
| 02 | Saint Nicholas | Politics & Society | 8.17× | ||
| 03 | Coast | Travel & Leisure | 6.66× | ||
| 04 | Village | Travel & Leisure | 5.19× | ||
| 05 | Mare | Travel & Leisure | 4.46× | ||
| 06 | Corriere Adriatico | News | 4.15× | ||
| 07 | Salento | Travel & Leisure | 4.04× | ||
| 08 | Mediterranean Sea | Travel & Leisure | 3.45× | ||
| 09 | Apulia | Travel & Leisure | 2.77× | ||
| 10 | Il Mattino | News | 2.59× | ||
| 11 | Leggo | News | 2.51× | ||
| 12 | Catholic Church | Politics & Society | 2.45× | ||
| 13 | Coop | Food & Beverages | 2.41× | ||
| 14 | Physician | Business & Career | 2.35× | ||
| 15 | Wellness (alternative medicine) | Health | 2.14× | ||
| 16 | Il Fatto Quotidiano | News | 1.86× | ||
| 17 | Internet & Social Media | 1.82× | |||
| 18 | Corriere della Sera | News | 1.77× | ||
| 19 | Rome | Travel & Leisure | 1.57× | ||
| 20 | Milan | Travel & Leisure | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.07× | |
| Indulgence | JOY | 1.68× | |
| Need for Security | CONSERVATISM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.85× | |
| Urban Lifestyle | OPEN | 1.01× | |
| Sports Activity | POWER | 1.10× |
Adriatic Sea has an estimated audience of 7,725,808 people in Italy, concentrated in Puglia and Sicilia.
54.3% of Adriatic Sea fans are female, 45.7% are male, with an average age of 42.8 years.
Adriatic Sea fans show strongest brand affinity for Mediterranean Sea (3.45×), Village (5.19×), and Coast (6.66×) over the country average.
Adriatic Sea fans in Italy are most concentrated in Puglia (reach ~3M), Sicilia (reach ~400K), and Campania (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Adriatic Sea itself, the audience over-indexes on Village (5.19×), Coast (6.66×), Saint Nicholas (8.17×), and Corriere Adriatico (4.15×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Adriatic Sea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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