Physician Audience in Italy
Physician has an estimated audience of 13,529,141 people in Italy. 60.9% are female, 39.1% are male, average age 41.8. Top brand affinities: SuperEnalotto, General practitioner, Singer-songwriter, Medicine, Doctor of Medicine.
Top brand affinities include SuperEnalotto, General practitioner, Singer-songwriter, with strongest over-indexing on SuperEnalotto (4.4× the country average). Demographically, the Physician audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.
Category: Business & Career · Type: Topic
Demographics of Physician fans
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 41.8 |
| Estimated audience size | 13,529,141 |
Audience persona
The typical Physician fan in Italy is more female, around 41.8 years old, with strong Family Orientation tendencies and a notable affinity for SuperEnalotto.
Top brand affinities of Physician fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| SuperEnalotto | 4.4× | Games |
| General practitioner | 3.68× | Health |
| Singer-songwriter | 1.96× | Music & Radio |
| Medicine | 1.55× | Business & Career |
| Doctor of Medicine | 3.35× | Business & Career |
| Volunteering | 1.92× | Politics & Society |
| Adriatic Sea | 2.35× | Travel & Leisure |
| Health care | 1.67× | Business & Career |
| Coop | 1.64× | Food & Beverages |
| Genetics | 1.86× | Kids & Family |
| PubMed | 3.48× | Internet & Social Media |
| Dentistry | 2.54× | Business & Career |
| Sports medicine | 4.38× | Health |
| Real property | 1.52× | Home & Garden |
| Travel website | 1.82× | Travel & Leisure |
| Financial services | 1.61× | Business & Career |
| Diane Keaton | 2.86× | Movies & TV |
| Vatican City | 2.92× | Travel & Leisure |
| Nonprofit organization | 1.51× | Politics & Society |
| Paleolithic diet | 2.33× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.28 |
| Convenience Orientation | PREMIUM | 1.25 |
| Spirituality | BALANCE | 1.2 |
| Community Orientation | OPEN | 1.2 |
| Tradition | CONSERVATISM | 1.2 |
| Indulgence | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.6% |
| Italy | 6.6% |
| Brazil | 4.7% |
See Physician audiences in other countries
More Business & Career audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Physician. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.