A data profile of the people who buy, follow and care about Physician in Italy — modelled from more than twelve digital signal sources. Physician has an estimated audience of 13,529,141 people in Italy.
Physician has an estimated audience of 13,529,141 people in Italy. 60.9% are female, 39.1% are male, average age 41.8. Top brand affinities: SuperEnalotto, General practitioner, Singer-songwriter, Medicine, Doctor of Medicine.
Top brand affinities include SuperEnalotto, General practitioner, Singer-songwriter, with strongest over-indexing on SuperEnalotto (4.4× the country average).
Demographically, the Physician audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.
The typical Physician fan in Italy is more female, around 41.8 years old, with strong Family Orientation tendencies and a notable affinity for SuperEnalotto.
The key figures that characterise the Physician profile in Italy.
60.9% are female, 39.1% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 41.8 |
| Estimated audience size | 13,529,141 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Physician audience comes from Italy.
| Country | Share |
|---|---|
| United States | 23.6% |
| Italy | 6.6% |
| Brazil | 4.7% |
The strongest cross-interests of the Physician audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SuperEnalotto | Games | 4.40× | ||
| 02 | Sports medicine | Health | 4.38× | ||
| 03 | General practitioner | Health | 3.68× | ||
| 04 | PubMed | Internet & Social Media | 3.48× | ||
| 05 | Doctor of Medicine | Business & Career | 3.35× | ||
| 06 | Vatican City | Travel & Leisure | 2.92× | ||
| 07 | Diane Keaton | Movies & TV | 2.86× | ||
| 08 | Dentistry | Business & Career | 2.54× | ||
| 09 | Adriatic Sea | Travel & Leisure | 2.35× | ||
| 10 | Paleolithic diet | Health | 2.33× | ||
| 11 | Singer-songwriter | Music & Radio | 1.96× | ||
| 12 | Volunteering | Politics & Society | 1.92× | ||
| 13 | Genetics | Kids & Family | 1.86× | ||
| 14 | Travel website | Travel & Leisure | 1.82× | ||
| 15 | Health care | Business & Career | 1.67× | ||
| 16 | Coop | Food & Beverages | 1.64× | ||
| 17 | Financial services | Business & Career | 1.61× | ||
| 18 | Medicine | Business & Career | 1.55× | ||
| 19 | Real property | Home & Garden | 1.52× | ||
| 20 | Nonprofit organization | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.28× | |
| Convenience Orientation | PREMIUM | 1.25× | |
| Spirituality | BALANCE | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.85× | |
| Risk Appetite | THRILL | 0.86× | |
| Need for Security | CONSERVATISM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Physician. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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