Physician Audience in Italy

Physician has an estimated audience of 13,529,141 people in Italy. 60.9% are female, 39.1% are male, average age 41.8. Top brand affinities: SuperEnalotto, General practitioner, Singer-songwriter, Medicine, Doctor of Medicine.

Top brand affinities include SuperEnalotto, General practitioner, Singer-songwriter, with strongest over-indexing on SuperEnalotto (4.4× the country average). Demographically, the Physician audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Category: Business & Career · Type: Topic

Demographics of Physician fans

Demographic split for Physician audience in Italy
MetricValue
Female60.9%
Male39.1%
Average age41.8
Estimated audience size13,529,141

Audience persona

The typical Physician fan in Italy is more female, around 41.8 years old, with strong Family Orientation tendencies and a notable affinity for SuperEnalotto.

Top brand affinities of Physician fans

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Physician audience
BrandAffinityCategory
SuperEnalotto4.4×Games
General practitioner3.68×Health
Singer-songwriter1.96×Music & Radio
Medicine1.55×Business & Career
Doctor of Medicine3.35×Business & Career
Volunteering1.92×Politics & Society
Adriatic Sea2.35×Travel & Leisure
Health care1.67×Business & Career
Coop1.64×Food & Beverages
Genetics1.86×Kids & Family
PubMed3.48×Internet & Social Media
Dentistry2.54×Business & Career
Sports medicine4.38×Health
Real property1.52×Home & Garden
Travel website1.82×Travel & Leisure
Financial services1.61×Business & Career
Diane Keaton2.86×Movies & TV
Vatican City2.92×Travel & Leisure
Nonprofit organization1.51×Politics & Society
Paleolithic diet2.33×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Physician audience
TraitClusterScore
Family OrientationCONSERVATISM1.28
Convenience OrientationPREMIUM1.25
SpiritualityBALANCE1.2
Community OrientationOPEN1.2
TraditionCONSERVATISM1.2
IndulgenceJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Physician
CountryShare
United States23.6%
Italy6.6%
Brazil4.7%

See Physician audiences in other countries

More Business & Career audiences in Italy

How to read this data

Audience size is the estimated number of people in Italy who actively search for Physician. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.