Rascasse Audience Intelligence

Physician Audience in Canada

A data profile of the people who buy, follow and care about Physician in Canada — modelled from more than twelve digital signal sources. Physician has an estimated audience of 3,463,049 people in Canada.

#563among Topic in Canada#116in Business & Career

The average Physician fan in Canada is 40.2 years old, more female, and lives primarily in Ontario.

The audience is concentrated in Ontario, British Columbia, Alberta.

Top brand affinities include Health care, Medicine, Real property, with strongest over-indexing on Health care (1.61× the country average).

Demographically, the Physician audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Tradition, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.

The typical Physician fan in Canada is more female, around 40.2 years old, with strong Tradition tendencies and a notable affinity for Health care.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Physician profile in Canada.

Audience size
3.5M
in Canada
Gender
68.0%♀
32.0% male
Age
40.2
average years
Country rank
#819
Topic in Canada
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Physician fans

68.0% are female, 32.0% are male, average age 40.2.

Fig. 02

Gender split

68.0%
Female
32.0%
Male
Demographic split for Physician audience in Canada
MetricValue
Female68.0%
Male32.0%
Average age40.2
Estimated audience size3,463,049
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Physician audience in Canada
Age bracketShare%
16-1920%
20-2917%
30-3918%
40-4922%
50+24%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Physician audience comes from Canada.

Worldwide audience distribution share by country for Physician
CountryShare
United States23.6%
Italy6.6%
Brazil4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Canada average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Physician audience in Canada is strongest.

Fig. 05

Top regions by affinity

Physician fans by region: top regions in Canada
#RegionReachAffinity×
01Ontario~2M1.49×
02British Columbia~700K1.32×
03Alberta~500K1.26×
04Manitoba~200K1.19×
05Saskatchewan~100K1.05×
06Nova Scotia~100K0.97×
07New Brunswick~70K0.86×
08Newfoundland and Labrador~40K0.79×
09Prince Edward Island~10K0.78×
10Quebec~400K0.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Physician audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Physician audience
#·InterestCategoryAffinity×
01Traditional medicineHealth2.00×
02Wealth managementBusiness & Career1.98×
03Bored PandaInternet & Social Media1.91×
04Western UnionBusiness & Career1.88×
05DermatologyBeauty & Wellness1.83×
06BlanketHome & Garden1.82×
07FertilizerHome & Garden1.75×
08Microwave ovenHome & Garden1.70×
09Non-alcoholic beverageFood & Beverages1.70×
10HerbalismHealth1.62×
11Health careBusiness & Career1.61×
12Sustainable energyHome & Garden1.60×
13MedicineBusiness & Career1.59×
14Physical therapyBusiness & Career1.58×
15Veterinary medicineBusiness & Career1.57×
16Real propertyHome & Garden1.56×
17PharmacyBusiness & Career1.55×
18InnovationBusiness & Career1.55×
19TraditionPolitics & Society1.54×
20Alternative medicineBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Physician audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Physician audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.54×
Family OrientationCONSERVATISM1.52×
Community OrientationOPEN1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Physician audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
Price SensitivityPREMIUM0.88×
ExtroversionTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Physician have in Canada?

Physician has an estimated audience of 3,463,049 people in Canada, concentrated in Ontario and British Columbia.

02

What is the gender split and age of Physician fans?

68.0% of Physician fans are female, 32.0% are male, with an average age of 40.2 years.

03

Which brands do Physician fans like most?

Physician fans show strongest brand affinity for Health care (1.61×), Medicine (1.59×), and Real property (1.56×) over the country average.

04

Where do Physician fans live in Canada?

Physician fans in Canada are most concentrated in Ontario (reach ~2M), British Columbia (reach ~700K), and Alberta (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Physician fans also like?

Beyond Physician itself, the audience over-indexes on Medicine (1.59×), Real property (1.56×), Pharmacy (1.55×), and Innovation (1.55×) compared to the Canada average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Canada

See Physician audiences in other countries

How to read this data

Audience size is the estimated number of people in Canada who actively search for Physician. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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