A data profile of the people who buy, follow and care about Medicine in Canada — modelled from more than twelve digital signal sources. Medicine has an estimated audience of 8,348,499 people in Canada.
The average Medicine fan in Canada is 42.7 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Physician, Veterinary medicine, Hospital, with strongest over-indexing on Physician (1.59× the country average).
Demographically, the Medicine audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Medicine fan in Canada is more female, around 42.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Physician.
The key figures that characterise the Medicine profile in Canada.
60.3% are female, 39.7% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 42.7 |
| Estimated audience size | 8,348,499 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Medicine audience comes from Canada.
| Country | Share |
|---|---|
| United States | 21.1% |
| Brazil | 5.0% |
| Italy | 4.9% |
Where the Medicine audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~5M | 1.37× | |
| 02 | British Columbia | ~1.5M | 1.29× | |
| 03 | Alberta | ~1M | 1.18× | |
| 04 | Saskatchewan | ~300K | 1.01× | |
| 05 | Nova Scotia | ~200K | 0.99× | |
| 06 | Manitoba | ~300K | 0.97× | |
| 07 | Quebec | ~2M | 0.92× | |
| 08 | New Brunswick | ~200K | 0.91× | |
| 09 | Newfoundland and Labrador | ~100K | 0.82× | |
| 10 | Prince Edward Island | ~30K | 0.78× |
The strongest cross-interests of the Medicine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Arthritis awareness | Health | 2.09× | ||
| 02 | Human gastrointestinal tract | Health | 2.00× | ||
| 03 | Traditional medicine | Health | 1.76× | ||
| 04 | Clinical trial | Health | 1.72× | ||
| 05 | Hormone | Health | 1.69× | ||
| 06 | Caregiver | Health | 1.67× | ||
| 07 | Health system | Health | 1.67× | ||
| 08 | Immune system | Health | 1.66× | ||
| 09 | Old age | Politics & Society | 1.64× | ||
| 10 | Diabetes mellitus awareness | Health | 1.64× | ||
| 11 | Patient | Health | 1.63× | ||
| 12 | Symptom | Health | 1.62× | ||
| 13 | Clinic | Health | 1.60× | ||
| 14 | Digestion | Health | 1.60× | ||
| 15 | Physician | Business & Career | 1.59× | ||
| 16 | Hospital | Health | 1.59× | ||
| 17 | Health care provider | Health | 1.59× | ||
| 18 | Penningtons | Fashion & Accessoires | 1.58× | ||
| 19 | Husband | Kids & Family | 1.54× | ||
| 20 | Veterinary medicine | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.40× | |
| Travelling | THRILL | 1.23× | |
| Urban Lifestyle | OPEN | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.85× | |
| Spirituality | BALANCE | 0.86× | |
| Social Media Usage | JOY | 0.90× |
Medicine has an estimated audience of 8,348,499 people in Canada, concentrated in Ontario and Quebec.
60.3% of Medicine fans are female, 39.7% are male, with an average age of 42.7 years.
Medicine fans show strongest brand affinity for Physician (1.59×), Veterinary medicine (1.53×), and Hospital (1.59×) over the country average.
Medicine fans in Canada are most concentrated in Ontario (reach ~5M), Quebec (reach ~2M), and British Columbia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Medicine itself, the audience over-indexes on Veterinary medicine (1.53×), Hospital (1.59×), Symptom (1.62×), and Health care provider (1.59×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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