Medicine Audience in Canada
Medicine has an estimated audience of 8,348,499 people in Canada. 60.3% are female, 39.7% are male, average age 42.7. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Physician, Veterinary medicine, Hospital, Symptom, Health care provider.
The average Medicine fan in Canada is 42.7 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Physician, Veterinary medicine, Hospital, with strongest over-indexing on Physician (1.59× the country average). Demographically, the Medicine audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Early Adopter Mentality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Medicine fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 42.7 |
| Estimated audience size | 8,348,499 |
Audience persona
The typical Medicine fan in Canada is more female, around 42.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Physician.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,805,786 | 1.37× |
| Quebec | 1,840,327 | 0.92× |
| British Columbia | 1,612,919 | 1.29× |
| Alberta | 1,217,518 | 1.18× |
| Manitoba | 302,964 | 0.97× |
| Saskatchewan | 268,367 | 1.01× |
| Nova Scotia | 246,866 | 0.99× |
| New Brunswick | 175,765 | 0.91× |
| Newfoundland and Labrador | 104,262 | 0.82× |
| Prince Edward Island | 31,966 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Physician | 1.59× | Business & Career |
| Veterinary medicine | 1.53× | Business & Career |
| Hospital | 1.59× | Health |
| Symptom | 1.62× | Health |
| Health care provider | 1.59× | Health |
| Clinic | 1.6× | Health |
| Old age | 1.64× | Politics & Society |
| Husband | 1.54× | Kids & Family |
| Patient | 1.63× | Health |
| Arthritis awareness | 2.09× | Health |
| Human gastrointestinal tract | 2.0× | Health |
| Diabetes mellitus awareness | 1.64× | Health |
| Digestion | 1.6× | Health |
| Clinical trial | 1.72× | Health |
| Immune system | 1.66× | Health |
| Penningtons | 1.58× | Fashion & Accessoires |
| Hormone | 1.69× | Health |
| Caregiver | 1.67× | Health |
| Catherine, Duchess of Cambridge | 1.68× | Politics & Society |
| Health system | 1.67× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.4 |
| Travelling | THRILL | 1.23 |
| Urban Lifestyle | OPEN | 1.19 |
| Need for Security | CONSERVATISM | 1.14 |
| Individualism | JOY | 1.11 |
| Career Orientation | POWER | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Brazil | 5.0% |
| Italy | 4.9% |
See Medicine audiences in other countries
More Field of study audiences in Canada
- Music (20,108,624)
- Politics and social issues (15,419,986)
- Education (11,614,140)
- Entrepreneurship (10,649,072)
- Finance (9,723,281)
Frequently asked questions
How many fans does Medicine have in Canada?
Medicine has an estimated audience of 8,348,499 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Medicine fans?
60.3% of Medicine fans are female, 39.7% are male, with an average age of 42.7 years.
Which brands do Medicine fans like most?
Medicine fans show strongest brand affinity for Physician (1.59×), Veterinary medicine (1.53×), and Hospital (1.59×) over the country average.
Where do Medicine fans live in Canada?
Medicine fans in Canada are most concentrated in Ontario (reach 4,805,786), Quebec (reach 1,840,327), and British Columbia (reach 1,612,919). These three regions account for the largest share of the active audience.
What other brands do Medicine fans also like?
Beyond Medicine itself, the audience over-indexes on Veterinary medicine (1.53×), Hospital (1.59×), Symptom (1.62×), and Health care provider (1.59×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.