A data profile of the people who buy, follow and care about Veterinary medicine in Canada — modelled from more than twelve digital signal sources. Veterinary medicine has an estimated audience of 3,469,651 people in Canada.
The average Veterinary medicine fan in Canada is 40.3 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, Alberta.
Top brand affinities include Veterinary physician, Animal welfare, Dog breed, with strongest over-indexing on Veterinary physician (4.22× the country average).
Demographically, the Veterinary medicine audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Veterinary medicine fan in Canada is more female, around 40.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Veterinary physician.
The key figures that characterise the Veterinary medicine profile in Canada.
66.9% are female, 33.1% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 40.3 |
| Estimated audience size | 3,469,651 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Veterinary medicine audience comes from Canada.
| Country | Share |
|---|---|
| United States | 22.9% |
| Brazil | 8.7% |
| Japan | 7.7% |
Where the Veterinary medicine audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alberta | ~600K | 1.29× | |
| 02 | Saskatchewan | ~100K | 1.29× | |
| 03 | Prince Edward Island | ~20K | 1.12× | |
| 04 | Newfoundland and Labrador | ~50K | 0.98× | |
| 05 | New Brunswick | ~80K | 0.95× | |
| 06 | Nova Scotia | ~100K | 0.94× | |
| 07 | British Columbia | ~500K | 0.93× | |
| 08 | Manitoba | ~100K | 0.93× | |
| 09 | Ontario | ~1M | 0.84× | |
| 10 | Quebec | ~600K | 0.73× |
The strongest cross-interests of the Veterinary medicine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Veterinary physician | Pets & Animals | 4.22× | ||
| 02 | Border Collie | Pets & Animals | 3.45× | ||
| 03 | Pet sitting | Pets & Animals | 3.41× | ||
| 04 | Pomeranian (dog) | Pets & Animals | 3.06× | ||
| 05 | Yorkshire Terrier | Pets & Animals | 3.03× | ||
| 06 | Cat food | Pets & Animals | 2.81× | ||
| 07 | Dog harness | Pets & Animals | 2.65× | ||
| 08 | Pet store | Pets & Animals | 2.44× | ||
| 09 | Animal welfare | Politics & Society | 2.43× | ||
| 10 | Dog food | Pets & Animals | 2.31× | ||
| 11 | Dog breed | Pets & Animals | 2.19× | ||
| 12 | Pet food | Pets & Animals | 2.02× | ||
| 13 | The Weather Network | Movies & TV | 2.00× | ||
| 14 | Livestock | Pets & Animals | 1.94× | ||
| 15 | Medicine | Business & Career | 1.61× | ||
| 16 | Home Hardware | Home & Garden | 1.61× | ||
| 17 | Animal | Pets & Animals | 1.57× | ||
| 18 | CBC News | Movies & TV | 1.56× | ||
| 19 | Cats | Pets & Animals | 1.51× | ||
| 20 | Woman | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.74× | |
| Need for Security | CONSERVATISM | 1.43× | |
| Urban Lifestyle | OPEN | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.83× | |
| Social Media Usage | JOY | 0.91× | |
| Family Orientation | CONSERVATISM | 0.97× |
Veterinary medicine has an estimated audience of 3,469,651 people in Canada, concentrated in Ontario and Quebec.
66.9% of Veterinary medicine fans are female, 33.1% are male, with an average age of 40.3 years.
Veterinary medicine fans show strongest brand affinity for Veterinary physician (4.22×), Animal welfare (2.43×), and Dog breed (2.19×) over the country average.
Veterinary medicine fans in Canada are most concentrated in Ontario (reach ~1M), Quebec (reach ~600K), and Alberta (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Veterinary medicine itself, the audience over-indexes on Animal welfare (2.43×), Dog breed (2.19×), Animal (1.57×), and Cat food (2.81×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Veterinary medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.