A data profile of the people who buy, follow and care about Pet store in Canada — modelled from more than twelve digital signal sources. Pet store has an estimated audience of 3,829,809 people in Canada.
The average Pet store fan in Canada is 39.0 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Dog harness, Pomeranian (dog), Chihuahua (dog), with strongest over-indexing on Dog harness (4.59× the country average).
Demographically, the Pet store audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Pet store fan in Canada is more female, around 39.0 years old, with strong Patriotism tendencies and a notable affinity for Dog harness.
The key figures that characterise the Pet store profile in Canada.
63.1% are female, 36.9% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 39.0 |
| Estimated audience size | 3,829,809 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Pet store audience comes from Canada.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 10.6% |
| China | 5.7% |
Where the Pet store audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~900K | 1.63× | |
| 02 | Alberta | ~700K | 1.54× | |
| 03 | Ontario | ~2M | 1.17× | |
| 04 | Newfoundland and Labrador | ~60K | 1.08× | |
| 05 | New Brunswick | ~80K | 0.93× | |
| 06 | Manitoba | ~100K | 0.90× | |
| 07 | Nova Scotia | ~100K | 0.89× | |
| 08 | Saskatchewan | ~100K | 0.87× | |
| 09 | Prince Edward Island | ~10K | 0.70× | |
| 10 | Quebec | ~400K | 0.43× |
The strongest cross-interests of the Pet store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pomeranian (dog) | Pets & Animals | 5.11× | ||
| 02 | Chihuahua (dog) | Pets & Animals | 4.60× | ||
| 03 | Dog harness | Pets & Animals | 4.59× | ||
| 04 | Dog breeding | Pets & Animals | 4.26× | ||
| 05 | Yorkshire Terrier | Pets & Animals | 3.69× | ||
| 06 | Poodle | Pets & Animals | 3.59× | ||
| 07 | Dog walking | Pets & Animals | 3.36× | ||
| 08 | Dog lovers | Pets & Animals | 3.30× | ||
| 09 | Dog collar | Pets & Animals | 3.13× | ||
| 10 | Pug | Pets & Animals | 3.11× | ||
| 11 | Cat food | Pets & Animals | 3.07× | ||
| 12 | Rescue dog | Pets & Animals | 2.99× | ||
| 13 | French Bulldog | Pets & Animals | 2.95× | ||
| 14 | Dog food | Pets & Animals | 2.90× | ||
| 15 | Golden Retriever | Pets & Animals | 2.83× | ||
| 16 | Animal welfare | Politics & Society | 2.61× | ||
| 17 | Pet food | Pets & Animals | 2.54× | ||
| 18 | Dog health | Pets & Animals | 2.54× | ||
| 19 | Kitten | Pets & Animals | 2.23× | ||
| 20 | Dog breed | Pets & Animals | 2.22× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.59× | |
| Spirituality | BALANCE | 1.08× | |
| Individualism | JOY | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.68× | |
| Family Orientation | CONSERVATISM | 0.69× | |
| Early Adopter Mentality | POWER | 0.78× |
Pet store has an estimated audience of 3,829,809 people in Canada, concentrated in Ontario and British Columbia.
63.1% of Pet store fans are female, 36.9% are male, with an average age of 39.0 years.
Pet store fans show strongest brand affinity for Dog harness (4.59×), Pomeranian (dog) (5.11×), and Chihuahua (dog) (4.6×) over the country average.
Pet store fans in Canada are most concentrated in Ontario (reach ~2M), British Columbia (reach ~900K), and Alberta (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Pet store itself, the audience over-indexes on Pomeranian (dog) (5.11×), Chihuahua (dog) (4.6×), Dog walking (3.36×), and Animal welfare (2.61×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Pet store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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