A data profile of the people who buy, follow and care about Pet store in Italy — modelled from more than twelve digital signal sources. Pet store has an estimated audience of 8,111,421 people in Italy.
The average Pet store fan in Italy is 43.0 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Tuscany.
Top brand affinities include Yorkshire Terrier, Pomeranian (dog), Dog harness, with strongest over-indexing on Yorkshire Terrier (8.9× the country average).
Demographically, the Pet store audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Pet Ownership, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Pet store fan in Italy is more female, around 43.0 years old, with strong Pet Ownership tendencies and a notable affinity for Yorkshire Terrier.
The key figures that characterise the Pet store profile in Italy.
64.2% are female, 35.8% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 43.0 |
| Estimated audience size | 8,111,421 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Pet store audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 10.6% |
| China | 5.7% |
Where the Pet store audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tuscany | ~900K | 1.68× | |
| 02 | Sardinia | ~300K | 1.26× | |
| 03 | Friuli-Venezia Giulia | ~200K | 1.24× | |
| 04 | Umbria | ~200K | 1.24× | |
| 05 | Aosta Valley | ~30K | 1.24× | |
| 06 | Veneto | ~700K | 1.11× | |
| 07 | Emilia-Romagna | ~700K | 1.08× | |
| 08 | Trentino-Alto Adige/Südtirol | ~200K | 1.06× | |
| 09 | Lazio | ~1M | 1.02× | |
| 10 | Liguria | ~200K | 1.01× | |
| 11 | Calabria | ~200K | 1.00× | |
| 12 | Sicilia | ~700K | 0.97× | |
| 13 | Piedmont | ~600K | 0.95× | |
| 14 | Lombardy | ~1.5M | 0.94× | |
| 15 | Molise | ~30K | 0.90× | |
| 16 | Campania | ~800K | 0.87× | |
| 17 | Basilicata | ~60K | 0.86× | |
| 18 | Puglia | ~400K | 0.77× | |
| 19 | Abruzzo | ~100K | 0.76× | |
| 20 | Marche | ~100K | 0.74× |
The strongest cross-interests of the Pet store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Great Dane | Pets & Animals | 10.45× | ||
| 02 | Pomeranian (dog) | Pets & Animals | 9.03× | ||
| 03 | Yorkshire Terrier | Pets & Animals | 8.90× | ||
| 04 | Labrador | Pets & Animals | 8.75× | ||
| 05 | Shih Tzu | Pets & Animals | 8.73× | ||
| 06 | Dog harness | Pets & Animals | 8.01× | ||
| 07 | Doberman Pinscher | Pets & Animals | 7.76× | ||
| 08 | Pet sitting | Pets & Animals | 6.96× | ||
| 09 | Dachshund | Pets & Animals | 6.56× | ||
| 10 | Border Collie | Pets & Animals | 6.15× | ||
| 11 | Chihuahua (dog) | Pets & Animals | 5.99× | ||
| 12 | Poodle | Pets & Animals | 5.75× | ||
| 13 | Beagle | Pets & Animals | 5.72× | ||
| 14 | Labrador Retriever | Pets & Animals | 5.55× | ||
| 15 | French Bulldog | Pets & Animals | 5.44× | ||
| 16 | Dog collar | Pets & Animals | 5.30× | ||
| 17 | Golden Retriever | Pets & Animals | 5.12× | ||
| 18 | Dog food | Pets & Animals | 4.99× | ||
| 19 | Dog lovers | Pets & Animals | 4.95× | ||
| 20 | Pet food | Pets & Animals | 4.88× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.86× | |
| Design Affinity | PREMIUM | 1.33× | |
| Quality Awareness | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Patriotism | CONSERVATISM | 0.87× | |
| Career Orientation | POWER | 0.90× |
Pet store has an estimated audience of 8,111,421 people in Italy, concentrated in Lombardy and Lazio.
64.2% of Pet store fans are female, 35.8% are male, with an average age of 43.0 years.
Pet store fans show strongest brand affinity for Yorkshire Terrier (8.9×), Pomeranian (dog) (9.03×), and Dog harness (8.01×) over the country average.
Pet store fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~1M), and Tuscany (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Pet store itself, the audience over-indexes on Pomeranian (dog) (9.03×), Dog harness (8.01×), Shih Tzu (8.73×), and Great Dane (10.45×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Pet store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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