A data profile of the people who buy, follow and care about Pomeranian (dog) in Italy — modelled from more than twelve digital signal sources. Pomeranian (dog) has an estimated audience of 4,288,131 people in Italy.
The average Pomeranian (dog) fan in Italy is 40.3 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Pet store, Dog grooming, Pet adoption, with strongest over-indexing on Pet store (9.03× the country average).
Demographically, the Pomeranian (dog) audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Pet Ownership, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Pomeranian (dog) fan in Italy is more female, around 40.3 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
The key figures that characterise the Pomeranian (dog) profile in Italy.
66.1% are female, 33.9% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 40.3 |
| Estimated audience size | 4,288,131 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Pomeranian (dog) audience comes from Italy.
| Country | Share |
|---|---|
| United States | 23.8% |
| Japan | 17.8% |
| Germany | 5.8% |
Where the Pomeranian (dog) audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~600K | 1.49× | |
| 02 | Calabria | ~200K | 1.44× | |
| 03 | Campania | ~600K | 1.31× | |
| 04 | Lazio | ~700K | 1.27× | |
| 05 | Lombardy | ~900K | 1.25× | |
| 06 | Puglia | ~400K | 1.24× | |
| 07 | Abruzzo | ~90K | 0.98× | |
| 08 | Sardinia | ~100K | 0.97× | |
| 09 | Veneto | ~300K | 0.95× | |
| 10 | Marche | ~100K | 0.95× | |
| 11 | Emilia-Romagna | ~300K | 0.92× | |
| 12 | Basilicata | ~40K | 0.91× | |
| 13 | Tuscany | ~300K | 0.90× | |
| 14 | Trentino-Alto Adige/Südtirol | ~70K | 0.90× | |
| 15 | Piedmont | ~300K | 0.87× | |
| 16 | Friuli-Venezia Giulia | ~70K | 0.86× | |
| 17 | Umbria | ~60K | 0.83× | |
| 18 | Molise | ~20K | 0.82× | |
| 19 | Liguria | ~100K | 0.81× | |
| 20 | Aosta Valley | ~8K | 0.74× |
The strongest cross-interests of the Pomeranian (dog) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pet adoption | Pets & Animals | 13.33× | ||
| 02 | Dog grooming | Pets & Animals | 12.71× | ||
| 03 | Pet store | Pets & Animals | 9.03× | ||
| 04 | Electric toothbrush | Health | 6.68× | ||
| 05 | Pet sitting | Pets & Animals | 6.11× | ||
| 06 | Cats (musical) | Music & Radio | 6.10× | ||
| 07 | Pet food | Pets & Animals | 5.20× | ||
| 08 | Dog agility | Pets & Animals | 5.08× | ||
| 09 | Crime fiction | Literature | 4.86× | ||
| 10 | Electrolux | Home & Garden | 4.80× | ||
| 11 | GitHub | Internet & Social Media | 4.70× | ||
| 12 | Chocolate brownie | Food & Beverages | 4.14× | ||
| 13 | Hair Extensions | Beauty & Wellness | 4.05× | ||
| 14 | Draught beer | Food & Beverages | 3.96× | ||
| 15 | Emotional intelligence | Health | 3.59× | ||
| 16 | Golden Retriever | Pets & Animals | 2.72× | ||
| 17 | Activism | Politics & Society | 2.45× | ||
| 18 | Dogs | Pets & Animals | 2.18× | ||
| 19 | Confectionery | Food & Beverages | 1.95× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.44× | |
| Risk Appetite | THRILL | 1.46× | |
| Design Affinity | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.59× | |
| Need for Security | CONSERVATISM | 0.74× | |
| Spirituality | BALANCE | 0.77× |
Pomeranian (dog) has an estimated audience of 4,288,131 people in Italy, concentrated in Lombardy and Lazio.
66.1% of Pomeranian (dog) fans are female, 33.9% are male, with an average age of 40.3 years.
Pomeranian (dog) fans show strongest brand affinity for Pet store (9.03×), Dog grooming (12.71×), and Pet adoption (13.33×) over the country average.
Pomeranian (dog) fans in Italy are most concentrated in Lombardy (reach ~900K), Lazio (reach ~700K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Pomeranian (dog) itself, the audience over-indexes on Dog grooming (12.71×), Pet adoption (13.33×), Pet food (5.2×), and Pet sitting (6.11×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Pomeranian (dog). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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