Activism Audience in Italy
Activism has an estimated audience of 9,257,170 people in Italy. 51.3% are female, 48.7% are male, average age 47.2. Top regions: Lombardy, Lazio, Emilia-Romagna. Top brand affinities: Social change, Euphoria, Government, Consumer electronics, Charitable organization.
The average Activism fan in Italy is 47.2 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Emilia-Romagna. Top brand affinities include Social change, Euphoria, Government, with strongest over-indexing on Social change (5.7× the country average). Demographically, the Activism audience skews balanced with an average age of 47.2, and over-indexes on personality traits such as Community Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Activism fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 47.2 |
| Estimated audience size | 9,257,170 |
Audience persona
The typical Activism fan in Italy is balanced, around 47.2 years old, with strong Community Orientation tendencies and a notable affinity for Social change.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 1,297,869 | 0.8× |
| Lazio | 763,490 | 0.67× |
| Emilia-Romagna | 541,037 | 0.72× |
| Campania | 510,582 | 0.49× |
| Sicilia | 490,055 | 0.61× |
| Veneto | 480,310 | 0.66× |
| Piedmont | 437,987 | 0.64× |
| Tuscany | 417,756 | 0.68× |
| Calabria | 292,487 | 1.03× |
| Puglia | 290,239 | 0.46× |
| Liguria | 244,116 | 0.94× |
| Abruzzo | 234,882 | 1.15× |
| Sardinia | 230,323 | 0.89× |
| Friuli-Venezia Giulia | 212,334 | 1.22× |
| Marche | 211,805 | 0.92× |
| Trentino-Alto Adige/Südtirol | 210,783 | 1.2× |
| Umbria | 190,876 | 1.27× |
| Basilicata | 152,432 | 1.8× |
| Aosta Valley | 71,254 | 3.02× |
| Molise | 36,618 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Social change | 5.7× | Politics & Society |
| Euphoria | 2.44× | Movies & TV |
| Government | 5.59× | Politics & Society |
| Consumer electronics | 1.51× | Technology & Electronics |
| Charitable organization | 3.9× | Politics & Society |
| Home construction | 3.4× | Home & Garden |
| Social movement | 3.72× | Politics & Society |
| Web development | 3.56× | Business & Career |
| Stranger Things | 2.9× | Movies & TV |
| Superman | 2.63× | Movies & TV |
| Charity and causes | 2.77× | Business & Career |
| TikTok | 1.9× | Internet & Social Media |
| Ligue 1 | 3.44× | Sports |
| Politics | 1.69× | Politics & Society |
| Cat play and toys | 3.3× | Pets & Animals |
| Health And Beauty | 2.93× | Beauty & Wellness |
| Dog collar | 3.03× | Pets & Animals |
| Dog harness | 3.18× | Pets & Animals |
| Bookselling | 2.57× | Literature |
| New York | 3.97× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.99 |
| LGBTQ+ Identity | OPEN | 1.94 |
| Sustainability | BALANCE | 1.59 |
| Travelling | THRILL | 1.35 |
| Mindfulness | BALANCE | 1.29 |
| Individualism | JOY | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.8% |
| Italy | 6.7% |
| India | 6.5% |
See Activism audiences in other countries
More Politics & Society audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Activism have in Italy?
Activism has an estimated audience of 9,257,170 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Activism fans?
51.3% of Activism fans are female, 48.7% are male, with an average age of 47.2 years.
Which brands do Activism fans like most?
Activism fans show strongest brand affinity for Social change (5.7×), Euphoria (2.44×), and Government (5.59×) over the country average.
Where do Activism fans live in Italy?
Activism fans in Italy are most concentrated in Lombardy (reach 1,297,869), Lazio (reach 763,490), and Emilia-Romagna (reach 541,037). These three regions account for the largest share of the active audience.
What other brands do Activism fans also like?
Beyond Activism itself, the audience over-indexes on Euphoria (2.44×), Government (5.59×), Consumer electronics (1.51×), and Charitable organization (3.9×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Activism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.