A data profile of the people who buy, follow and care about Activism in Italy — modelled from more than twelve digital signal sources. Activism has an estimated audience of 9,257,170 people in Italy.
The average Activism fan in Italy is 47.2 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Social change, Government, Consumer electronics, with strongest over-indexing on Social change (5.7× the country average).
Demographically, the Activism audience skews balanced with an average age of 47.2, and over-indexes on personality traits such as Community Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Activism fan in Italy is balanced, around 47.2 years old, with strong Community Orientation tendencies and a notable affinity for Social change.
The key figures that characterise the Activism profile in Italy.
51.3% are female, 48.7% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 47.2 |
| Estimated audience size | 9,257,170 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 42% |
of the worldwide Activism audience comes from Italy.
| Country | Share |
|---|---|
| United States | 26.8% |
| Italy | 6.7% |
| India | 6.5% |
Where the Activism audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aosta Valley | ~30K | 1.10× | |
| 02 | Basilicata | ~90K | 1.05× | |
| 03 | Abruzzo | ~200K | 1.02× | |
| 04 | Trentino-Alto Adige/Südtirol | ~200K | 1.02× | |
| 05 | Friuli-Venezia Giulia | ~200K | 1.02× | |
| 06 | Umbria | ~200K | 1.02× | |
| 07 | Calabria | ~300K | 1.00× | |
| 08 | Molise | ~40K | 1.00× | |
| 09 | Liguria | ~300K | 0.99× | |
| 10 | Sardinia | ~300K | 0.99× | |
| 11 | Marche | ~200K | 0.99× | |
| 12 | Sicilia | ~800K | 0.94× | |
| 13 | Piedmont | ~600K | 0.94× | |
| 14 | Puglia | ~600K | 0.94× | |
| 15 | Tuscany | ~600K | 0.94× | |
| 16 | Emilia-Romagna | ~700K | 0.93× | |
| 17 | Veneto | ~700K | 0.93× | |
| 18 | Campania | ~1M | 0.92× | |
| 19 | Lazio | ~1M | 0.90× | |
| 20 | Lombardy | ~1.5M | 0.89× |
The strongest cross-interests of the Activism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Social change | Politics & Society | 5.70× | ||
| 02 | Government | Politics & Society | 5.59× | ||
| 03 | New York | Travel & Leisure | 3.97× | ||
| 04 | Charitable organization | Politics & Society | 3.90× | ||
| 05 | Social movement | Politics & Society | 3.72× | ||
| 06 | Web development | Business & Career | 3.56× | ||
| 07 | Ligue 1 | Sports | 3.44× | ||
| 08 | Home construction | Home & Garden | 3.40× | ||
| 09 | Cat play and toys | Pets & Animals | 3.30× | ||
| 10 | Dog harness | Pets & Animals | 3.18× | ||
| 11 | Dog collar | Pets & Animals | 3.03× | ||
| 12 | Health And Beauty | Beauty & Wellness | 2.93× | ||
| 13 | Stranger Things | Movies & TV | 2.90× | ||
| 14 | Charity and causes | Business & Career | 2.77× | ||
| 15 | Superman | Movies & TV | 2.63× | ||
| 16 | Bookselling | Literature | 2.57× | ||
| 17 | Dog food | Pets & Animals | 2.52× | ||
| 18 | TikTok | Internet & Social Media | 1.90× | ||
| 19 | Politics | Politics & Society | 1.69× | ||
| 20 | Consumer electronics | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.13× | |
| Mindfulness | BALANCE | 1.78× | |
| Career Orientation | POWER | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.75× | |
| Spirituality | BALANCE | 0.93× | |
| Indulgence | JOY | 0.94× |
Activism has an estimated audience of 9,257,170 people in Italy, concentrated in Lombardy and Lazio.
51.3% of Activism fans are female, 48.7% are male, with an average age of 47.2 years.
Activism fans show strongest brand affinity for Social change (5.7×), Government (5.59×), and Consumer electronics (1.51×) over the country average.
Activism fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~1M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Activism itself, the audience over-indexes on Government (5.59×), Consumer electronics (1.51×), Charitable organization (3.9×), and Home construction (3.4×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Activism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.