A data profile of the people who buy, follow and care about Stranger Things in Italy — modelled from more than twelve digital signal sources. Stranger Things has an estimated audience of 8,630,557 people in Italy.
The average Stranger Things fan in Italy is 33.1 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Harry Potter, The Bold and the Beautiful, Google News, with strongest over-indexing on Harry Potter (2.24× the country average).
Demographically, the Stranger Things audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Stranger Things fan in Italy is balanced, around 33.1 years old, with strong Extroversion tendencies and a notable affinity for Harry Potter.
The key figures that characterise the Stranger Things profile in Italy.
50.3% are female, 49.7% are male, average age 33.1.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 33.1 |
| Estimated audience size | 8,630,557 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Stranger Things audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.9% |
| Brazil | 10.6% |
| India | 8.2% |
Where the Stranger Things audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~2M | 1.25× | |
| 02 | Lazio | ~1.5M | 1.23× | |
| 03 | Tuscany | ~700K | 1.21× | |
| 04 | Emilia-Romagna | ~800K | 1.20× | |
| 05 | Sicilia | ~900K | 1.18× | |
| 06 | Campania | ~1M | 1.14× | |
| 07 | Piedmont | ~700K | 1.14× | |
| 08 | Puglia | ~700K | 1.13× | |
| 09 | Veneto | ~700K | 1.11× | |
| 10 | Liguria | ~200K | 1.06× | |
| 11 | Friuli-Venezia Giulia | ~200K | 1.03× | |
| 12 | Marche | ~200K | 0.98× | |
| 13 | Sardinia | ~200K | 0.97× | |
| 14 | Umbria | ~100K | 0.97× | |
| 15 | Abruzzo | ~200K | 0.92× | |
| 16 | Calabria | ~200K | 0.89× | |
| 17 | Trentino-Alto Adige/Südtirol | ~100K | 0.85× | |
| 18 | Basilicata | ~60K | 0.75× | |
| 19 | Aosta Valley | ~10K | 0.67× | |
| 20 | Molise | ~30K | 0.64× |
The strongest cross-interests of the Stranger Things audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Bold and the Beautiful | Movies & TV | 3.16× | ||
| 02 | Game of Thrones | Movies & TV | 3.13× | ||
| 03 | Google News | News | 2.86× | ||
| 04 | Makeup Tutorials | Beauty & Wellness | 2.73× | ||
| 05 | Long hair | Beauty & Wellness | 2.65× | ||
| 06 | Eyelash extensions | Beauty & Wellness | 2.44× | ||
| 07 | Nail salon | Beauty & Wellness | 2.39× | ||
| 08 | Harry Potter | Movies & TV | 2.24× | ||
| 09 | Hard rock | Music & Radio | 2.19× | ||
| 10 | Pedicure | Beauty & Wellness | 2.13× | ||
| 11 | Twitch | Games | 2.12× | ||
| 12 | Nail art | Beauty & Wellness | 2.09× | ||
| 13 | Bikini | Fashion & Accessoires | 2.08× | ||
| 14 | Nail polish | Beauty & Wellness | 2.07× | ||
| 15 | Uomini e Donne | Movies & TV | 1.98× | ||
| 16 | TikTok | Internet & Social Media | 1.77× | ||
| 17 | EasyJet | Travel & Leisure | 1.68× | ||
| 18 | A.S. Roma | Sports | 1.62× | ||
| 19 | Ryanair | Travel & Leisure | 1.60× | ||
| 20 | Internet & Social Media | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.44× | |
| Early Adopter Mentality | POWER | 1.14× | |
| Price Sensitivity | PREMIUM | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.45× | |
| Need for Security | CONSERVATISM | 0.48× | |
| Patriotism | CONSERVATISM | 0.61× |
Stranger Things has an estimated audience of 8,630,557 people in Italy, concentrated in Lombardy and Lazio.
50.3% of Stranger Things fans are female, 49.7% are male, with an average age of 33.1 years.
Stranger Things fans show strongest brand affinity for Harry Potter (2.24×), The Bold and the Beautiful (3.16×), and Google News (2.86×) over the country average.
Stranger Things fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1.5M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Stranger Things itself, the audience over-indexes on The Bold and the Beautiful (3.16×), Google News (2.86×), A.S. Roma (1.62×), and TikTok (1.77×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Stranger Things. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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