A data profile of the people who buy, follow and care about Activism in France — modelled from more than twelve digital signal sources. Activism has an estimated audience of 3,152,405 people in France.
The average Activism fan in France is 45.9 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Social change, TikTok, FIFA World Cup, with strongest over-indexing on Social change (9.7× the country average).
Demographically, the Activism audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Community Orientation, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Activism fan in France is balanced, around 45.9 years old, with strong Community Orientation tendencies and a notable affinity for Social change.
The key figures that characterise the Activism profile in France.
50.1% are female, 49.9% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 45.9 |
| Estimated audience size | 3,152,405 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 40% |
of the worldwide Activism audience comes from France.
| Country | Share |
|---|---|
| United States | 26.8% |
| Italy | 6.7% |
| India | 6.5% |
Where the Activism audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~800K | 1.40× | |
| 02 | Corsica | ~20K | 1.07× | |
| 03 | Provence-Alpes-Côte d'Azur | ~200K | 1.03× | |
| 04 | Pays de la Loire | ~200K | 1.00× | |
| 05 | Occitanie | ~300K | 0.99× | |
| 06 | Hauts-de-France | ~300K | 0.97× | |
| 07 | Grand Est | ~200K | 0.97× | |
| 08 | Normandy | ~100K | 0.97× | |
| 09 | Centre-Val de Loire | ~100K | 0.97× | |
| 10 | Brittany | ~100K | 0.96× | |
| 11 | Bourgogne-Franche-Comté | ~100K | 0.96× | |
| 12 | Nouvelle-Aquitaine | ~300K | 0.95× | |
| 13 | Auvergne-Rhône-Alpes | ~300K | 0.93× |
The strongest cross-interests of the Activism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Social change | Politics & Society | 9.70× | ||
| 02 | Pride | Politics & Society | 5.80× | ||
| 03 | Social movement | Politics & Society | 4.54× | ||
| 04 | Charity and causes | Business & Career | 4.29× | ||
| 05 | Individual | Politics & Society | 3.91× | ||
| 06 | Afrobeat | Music & Radio | 3.86× | ||
| 07 | Fashion show | Fashion & Accessoires | 3.82× | ||
| 08 | Stranger Things | Movies & TV | 3.81× | ||
| 09 | Web development | Business & Career | 3.57× | ||
| 10 | Superman | Movies & TV | 2.77× | ||
| 11 | FIFA World Cup | Sports | 2.53× | ||
| 12 | TikTok | Internet & Social Media | 2.22× | ||
| 13 | Reading | Literature | 1.66× | ||
| 14 | Outdoor recreation | Sports | 1.65× | ||
| 15 | Food and drink | Food & Beverages | 1.63× | ||
| 16 | Movies | Movies & TV | 1.63× | ||
| 17 | Beauty | Beauty & Wellness | 1.55× | ||
| 18 | Consumer electronics | Technology & Electronics | 1.54× | ||
| 19 | Arts and music | Arts & Culture | 1.52× | ||
| 20 | Clothing | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.48× | |
| Travelling | THRILL | 2.18× | |
| Mindfulness | BALANCE | 1.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.86× | |
| DIY Mentality | THRILL | 0.90× | |
| Need for Security | CONSERVATISM | 0.91× |
Activism has an estimated audience of 3,152,405 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
50.1% of Activism fans are female, 49.9% are male, with an average age of 45.9 years.
Activism fans show strongest brand affinity for Social change (9.7×), TikTok (2.22×), and FIFA World Cup (2.53×) over the country average.
Activism fans in France are most concentrated in Île-de-France (reach ~800K), Auvergne-Rhône-Alpes (reach ~300K), and Occitanie (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Activism itself, the audience over-indexes on TikTok (2.22×), FIFA World Cup (2.53×), Charity and causes (4.29×), and Food and drink (1.63×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Activism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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