A data profile of the people who buy, follow and care about Stranger Things in France — modelled from more than twelve digital signal sources. Stranger Things has an estimated audience of 5,786,650 people in France.
The average Stranger Things fan in France is 33.4 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Air Miles, Millie Bobby Brown, Harry Potter, with strongest over-indexing on Air Miles (273.85× the country average).
Demographically, the Stranger Things audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Stranger Things fan in France is balanced, around 33.4 years old, with strong Extroversion tendencies and a notable affinity for Air Miles.
The key figures that characterise the Stranger Things profile in France.
51.1% are female, 48.9% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 33.4 |
| Estimated audience size | 5,786,650 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 9% |
of the worldwide Stranger Things audience comes from France.
| Country | Share |
|---|---|
| United States | 22.9% |
| Brazil | 10.6% |
| India | 8.2% |
Where the Stranger Things audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~600K | 1.16× | |
| 02 | Grand Est | ~500K | 1.13× | |
| 03 | Normandy | ~300K | 1.07× | |
| 04 | Nouvelle-Aquitaine | ~500K | 1.04× | |
| 05 | Île-de-France | ~1M | 1.03× | |
| 06 | Centre-Val de Loire | ~200K | 1.02× | |
| 07 | Auvergne-Rhône-Alpes | ~700K | 1.01× | |
| 08 | Occitanie | ~500K | 1.00× | |
| 09 | Brittany | ~300K | 0.99× | |
| 10 | Pays de la Loire | ~300K | 0.98× | |
| 11 | Bourgogne-Franche-Comté | ~200K | 0.97× | |
| 12 | Provence-Alpes-Côte d'Azur | ~400K | 0.96× | |
| 13 | Corsica | ~20K | 0.68× |
The strongest cross-interests of the Stranger Things audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Air Miles | Travel & Leisure | 273.85× | ||
| 02 | Millie Bobby Brown | Movies & TV | 12.21× | ||
| 03 | James Marsden | Movies & TV | 6.99× | ||
| 04 | Alexander Skarsgård | Movies & TV | 6.79× | ||
| 05 | The 100 (TV series) | Movies & TV | 6.40× | ||
| 06 | Dexter (TV series) | Movies & TV | 6.30× | ||
| 07 | Breaking Bad | Movies & TV | 5.28× | ||
| 08 | Arrow | Movies & TV | 5.09× | ||
| 09 | Prison Break | Movies & TV | 5.08× | ||
| 10 | True Detective | Movies & TV | 4.94× | ||
| 11 | Zendaya | Movies & TV | 4.59× | ||
| 12 | Al Pacino | Movies & TV | 4.47× | ||
| 13 | Mission: Impossible | Movies & TV | 3.85× | ||
| 14 | Harry Potter | Movies & TV | 3.29× | ||
| 15 | Margot Robbie | Movies & TV | 2.76× | ||
| 16 | Game of Thrones | Movies & TV | 2.35× | ||
| 17 | Superman | Movies & TV | 1.73× | ||
| 18 | Guillaume Canet | Movies & TV | 1.58× | ||
| 19 | Paris Saint-Germain | Sports | 1.52× | ||
| 20 | TikTok | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.19× | |
| Early Adopter Mentality | POWER | 1.19× | |
| Social Media Usage | JOY | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.81× | |
| Tradition | CONSERVATISM | 0.85× | |
| Career Orientation | POWER | 0.88× |
Stranger Things has an estimated audience of 5,786,650 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
51.1% of Stranger Things fans are female, 48.9% are male, with an average age of 33.4 years.
Stranger Things fans show strongest brand affinity for Air Miles (273.85×), Millie Bobby Brown (12.21×), and Harry Potter (3.29×) over the country average.
Stranger Things fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~700K), and Hauts-de-France (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Stranger Things itself, the audience over-indexes on Millie Bobby Brown (12.21×), Harry Potter (3.29×), True Detective (4.94×), and The 100 (TV series) (6.4×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Stranger Things. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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