Rascasse Audience Intelligence

Fashion show Audience in France

A data profile of the people who buy, follow and care about Fashion show in France — modelled from more than twelve digital signal sources. Fashion show has an estimated audience of 5,030,970 people in France.

The average Fashion show fan in France is 39.2 years old, more female, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.

Top brand affinities include Google News, H&M, Black Friday (shopping), with strongest over-indexing on Google News (1.61× the country average).

Demographically, the Fashion show audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Fashion show fan in France is more female, around 39.2 years old, with strong Design Affinity tendencies and a notable affinity for Google News.

Category: Fashion & Accessoires · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fashion show profile in France.

Audience size
5M
in France
Gender
69.4%
30.6% male
Age
39.2
average years
Country rank
#734
Touchpoint in France
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fashion show fans

69.4% are female, 30.6% are male, average age 39.2.

Fig. 02

Gender split

69.4%
Female
30.6%
Male
Demographic split for Fashion show audience in France
MetricValue
Female69.4%
Male30.6%
Average age39.2
Estimated audience size5,030,970
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Fashion show audience in France
Age bracketShare%
16-1918%
20-2924%
30-3919%
40-4919%
50+21%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Fashion show audience comes from France.

Worldwide audience distribution share by country for Fashion show
CountryShare
United States15.0%
China13.4%
Japan12.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fashion show audience in France is strongest.

Fig. 05

Top regions by affinity

Fashion show fans by region: top regions in France
#RegionReachAffinity×
01Île-de-France~1.5M1.57×
02Hauts-de-France~500K1.24×
03Corsica~30K1.09×
04Auvergne-Rhône-Alpes~600K1.00×
05Provence-Alpes-Côte d'Azur~400K1.00×
06Bourgogne-Franche-Comté~200K0.99×
07Occitanie~400K0.94×
08Centre-Val de Loire~200K0.94×
09Grand Est~400K0.93×
10Pays de la Loire~300K0.93×
11Normandy~200K0.93×
12Brittany~200K0.93×
13Nouvelle-Aquitaine~400K0.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fashion show audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fashion show audience
#·InterestCategoryAffinity×
01sandroFashion & Accessoires2.07×
02PimkieShopping1.81×
03Luxury LifestyleShopping1.79×
04Wedding ringFashion & Accessoires1.76×
05MangoShopping1.74×
06SwarovskiFashion & Accessoires1.74×
07Yves Saint LaurentFashion & Accessoires1.69×
08Tommy HilfigerFashion & Accessoires1.68×
09BirkenstockFashion & Accessoires1.65×
10H&MShopping1.63×
11Healthy habitsHealth1.63×
12Ring (jewellery)Fashion & Accessoires1.62×
13Self-loveHealth1.62×
14Google NewsNews1.61×
15StradivariusShopping1.58×
16BershkaShopping1.56×
17CartierFashion & Accessoires1.56×
18EarringFashion & Accessoires1.54×
19ASICSFashion & Accessoires1.53×
20Black Friday (shopping)Shopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fashion show audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Fashion show audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.13×
Luxury OrientationPREMIUM1.08×
IndividualismJOY1.02×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Fashion show audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.73×
SpiritualityBALANCE0.81×
Risk AppetiteTHRILL0.82×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Fashion show have in France?

Fashion show has an estimated audience of 5,030,970 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.

02

What is the gender split and age of Fashion show fans?

69.4% of Fashion show fans are female, 30.6% are male, with an average age of 39.2 years.

03

Which brands do Fashion show fans like most?

Fashion show fans show strongest brand affinity for Google News (1.61×), H&M (1.63×), and Black Friday (shopping) (1.51×) over the country average.

04

Where do Fashion show fans live in France?

Fashion show fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~600K), and Hauts-de-France (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Fashion show fans also like?

Beyond Fashion show itself, the audience over-indexes on H&M (1.63×), Black Friday (shopping) (1.51×), Mango (1.74×), and Stradivarius (1.58×) compared to the France average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in France who actively search for Fashion show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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