A data profile of the people who buy, follow and care about Yves Saint Laurent in France — modelled from more than twelve digital signal sources. Yves Saint Laurent has an estimated audience of 3,089,718 people in France.
The average Yves Saint Laurent fan in France is 39.1 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.
Top brand affinities include Ready-to-wear, Le Bon Marché, Paris, with strongest over-indexing on Ready-to-wear (2.65× the country average).
Demographically, the Yves Saint Laurent audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Yves Saint Laurent fan in France is more female, around 39.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Ready-to-wear.
The key figures that characterise the Yves Saint Laurent profile in France.
68.9% are female, 31.1% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 39.1 |
| Estimated audience size | 3,089,718 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Yves Saint Laurent audience comes from France.
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 11.6% |
| France | 7.3% |
Where the Yves Saint Laurent audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~900K | 1.69× | |
| 02 | Corsica | ~20K | 1.55× | |
| 03 | Provence-Alpes-Côte d'Azur | ~300K | 1.33× | |
| 04 | Auvergne-Rhône-Alpes | ~400K | 1.04× | |
| 05 | Grand Est | ~300K | 1.00× | |
| 06 | Occitanie | ~200K | 0.92× | |
| 07 | Hauts-de-France | ~200K | 0.88× | |
| 08 | Nouvelle-Aquitaine | ~200K | 0.84× | |
| 09 | Normandy | ~100K | 0.82× | |
| 10 | Centre-Val de Loire | ~100K | 0.82× | |
| 11 | Bourgogne-Franche-Comté | ~100K | 0.78× | |
| 12 | Pays de la Loire | ~100K | 0.67× | |
| 13 | Brittany | ~100K | 0.67× |
The strongest cross-interests of the Yves Saint Laurent audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Le Bon Marché | Shopping | 2.86× | ||
| 02 | Vanessa Bruno | Fashion & Accessoires | 2.80× | ||
| 03 | Givenchy | Fashion & Accessoires | 2.80× | ||
| 04 | Clarins | Beauty & Wellness | 2.68× | ||
| 05 | Ready-to-wear | Fashion & Accessoires | 2.65× | ||
| 06 | Hermès | Fashion & Accessoires | 2.60× | ||
| 07 | Claudie Pierlot | Fashion & Accessoires | 2.60× | ||
| 08 | Stradivarius | Shopping | 2.22× | ||
| 09 | Department store | Shopping | 2.22× | ||
| 10 | Chanel | Fashion & Accessoires | 2.20× | ||
| 11 | Mango | Shopping | 2.07× | ||
| 12 | Sephora | Shopping | 2.03× | ||
| 13 | Fragrances | Beauty & Wellness | 1.89× | ||
| 14 | Skin care | Beauty & Wellness | 1.89× | ||
| 15 | Promod | Fashion & Accessoires | 1.87× | ||
| 16 | Louis Vuitton | Fashion & Accessoires | 1.84× | ||
| 17 | H&M | Shopping | 1.60× | ||
| 18 | Personal care | Health | 1.59× | ||
| 19 | Primark | Shopping | 1.58× | ||
| 20 | Paris | Travel & Leisure | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.52× | |
| Design Affinity | PREMIUM | 1.45× | |
| Indulgence | JOY | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.46× | |
| Need for Security | CONSERVATISM | 0.68× | |
| Spirituality | BALANCE | 0.77× |
Yves Saint Laurent's target market in France covers an estimated 3,089,718 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
68.9% of the Yves Saint Laurent audience are female, 31.1% are male, with an average age of 39.1 years.
Yves Saint Laurent fans show strongest brand affinity for Ready-to-wear (2.65×), Le Bon Marché (2.86×), and Paris (1.57×) over the country average.
Yves Saint Laurent fans in France are most concentrated in Île-de-France (reach ~900K), Auvergne-Rhône-Alpes (reach ~400K), and Provence-Alpes-Côte d'Azur (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Yves Saint Laurent itself, the audience over-indexes on Le Bon Marché (2.86×), Paris (1.57×), Sephora (2.03×), and Hermès (2.6×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Yves Saint Laurent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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