Rascasse Audience Intelligence

Yves Saint Laurent Target Market in United States

A data profile of the people who buy, follow and care about Yves Saint Laurent in United States — modelled from more than twelve digital signal sources. Yves Saint Laurent has an estimated audience of 8,132,676 people in United States.

#13among Luxury fashion in United States#455among Brand in United States#226in Fashion & Accessoires

The average Yves Saint Laurent fan in United States is 36.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Balenciaga, Jimmy Choo, Bloomingdale's, with strongest over-indexing on Balenciaga (7.96× the country average).

Demographically, the Yves Saint Laurent audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yves Saint Laurent fan in United States is more female, around 36.4 years old, with strong Design Affinity tendencies and a notable affinity for Balenciaga.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yves Saint Laurent profile in United States.

Audience size
8.1M
in United States
Gender
67.5%♀
32.5% male
Age
36.4
average years
Country rank
#4369
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Yves Saint Laurent

67.5% are female, 32.5% are male, average age 36.4.

Fig. 02

Gender split

67.5%
Female
32.5%
Male
Demographic split for Yves Saint Laurent audience in United States
MetricValue
Female67.5%
Male32.5%
Average age36.4
Estimated audience size8,132,676
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Yves Saint Laurent audience in United States
Age bracketShare%
16-1926%
20-2922%
30-3919%
40-4918%
50+15%
Fig. 04

Worldwide distribution

19.3%

of the worldwide Yves Saint Laurent audience comes from United States.

Worldwide audience distribution share by country for Yves Saint Laurent
CountryShare
United States19.3%
Italy11.6%
France7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yves Saint Laurent audience in United States is strongest.

Fig. 05

Top regions by affinity

Yves Saint Laurent customers by region in United States
#RegionReachAffinity×
01Florida~900K1.66×
02New York~700K1.62×
03California~1.5M1.54×
04New Jersey~300K1.54×
05Texas~1M1.48×
06Nevada~100K1.38×
07Washington, District of Columbia~30K1.36×
08Arizona~200K1.34×
09Massachusetts~200K1.33×
10Illinois~400K1.29×
11Hawaii~40K1.26×
12Georgia~300K1.25×
13Connecticut~100K1.22×
14Maryland~200K1.20×
15Louisiana~100K1.17×
16Virginia~200K1.10×
17Rhode Island~30K1.07×
18New Mexico~40K1.04×
19Washington~200K1.01×
20North Carolina~200K0.99×
21Pennsylvania~300K0.98×
22Alabama~100K0.97×
23Tennessee~200K0.95×
24Delaware~20K0.95×
25Colorado~100K0.94×
26Mississippi~60K0.93×
27Indiana~100K0.92×
28Arkansas~60K0.91×
29Oklahoma~80K0.90×
30Kansas~60K0.89×
31Michigan~200K0.88×
32South Carolina~100K0.87×
33Oregon~80K0.87×
34Kentucky~90K0.86×
35Nebraska~40K0.86×
36Missouri~100K0.84×
37Minnesota~100K0.84×
38Utah~60K0.84×
39Ohio~200K0.81×
40New Hampshire~30K0.81×
41Alaska~10K0.80×
42North Dakota~10K0.77×
43Wisconsin~90K0.75×
44Iowa~50K0.74×
45Maine~20K0.71×
46South Dakota~10K0.71×
47West Virginia~30K0.70×
48Idaho~30K0.69×
49Vermont~10K0.68×
50Montana~10K0.63×
Fig. 06

Affinity by region

Affinity by region — Yves Saint Laurent, United States
0.63×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yves Saint Laurent audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yves Saint Laurent audience
#·InterestCategoryAffinity×
01Jimmy ChooFashion & Accessoires12.35×
02BalenciagaFashion & Accessoires7.96×
03FendiFashion & Accessoires7.22×
04GivenchyFashion & Accessoires7.17×
05Bergdorf GoodmanFashion & Accessoires6.34×
06BurberryFashion & Accessoires6.18×
07Expensive TasteBusiness & Career5.57×
08Tory BurchFashion & Accessoires5.44×
09Bloomingdale'sShopping5.07×
10GucciFashion & Accessoires4.37×
11Neiman MarcusFashion & Accessoires4.27×
12Haute coutureFashion & Accessoires3.88×
13Louis VuittonFashion & Accessoires3.76×
14Nordstrom rackFashion & Accessoires3.10×
15NordstromShopping2.61×
16Luxury goodsFashion & Accessoires2.05×
17ShoesFashion & Accessoires1.97×
18BeautyBeauty & Wellness1.75×
19Food and drinkFood & Beverages1.63×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yves Saint Laurent audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yves Saint Laurent audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.26×
IndulgenceJOY2.23×
Luxury OrientationPREMIUM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yves Saint Laurent audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.48×
Need for SecurityCONSERVATISM0.68×
Community OrientationOPEN0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Yves Saint Laurent's target market in United States?

Yves Saint Laurent's target market in United States covers an estimated 8,132,676 people, concentrated in California and Texas.

02

What is the gender split and age of Yves Saint Laurent customers?

67.5% of the Yves Saint Laurent audience are female, 32.5% are male, with an average age of 36.4 years.

03

Which brands do Yves Saint Laurent fans like most?

Yves Saint Laurent fans show strongest brand affinity for Balenciaga (7.96×), Jimmy Choo (12.35×), and Bloomingdale's (5.07×) over the country average.

04

Where do Yves Saint Laurent fans live in United States?

Yves Saint Laurent fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Yves Saint Laurent fans also like?

Beyond Yves Saint Laurent itself, the audience over-indexes on Jimmy Choo (12.35×), Bloomingdale's (5.07×), Tory Burch (5.44×), and Expensive Taste (5.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Yves Saint Laurent audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Yves Saint Laurent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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