Yves Saint Laurent Audience in United States

Yves Saint Laurent logo

Yves Saint Laurent has an estimated audience of 8,139,863 people in United States. 67.5% are female, 32.5% are male, average age 36.4. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Goop, Vocal harmony, Governor of Michigan, Fairy godmother.

The average Yves Saint Laurent fan in United States is 36.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Goop, Vocal harmony, with strongest over-indexing on Historic site (10.82× the country average). Demographically, the Yves Saint Laurent audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of Yves Saint Laurent fans

Demographic split for Yves Saint Laurent audience in United States
MetricValue
Female67.5%
Male32.5%
Average age36.4
Estimated audience size8,139,863

Audience persona

The typical Yves Saint Laurent fan in United States is more female, around 36.4 years old, with strong Design Affinity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Yves Saint Laurent in United States
RegionReachAffinity
California1,462,0891.63×
Texas1,084,2311.55×
Florida953,4251.73×
New York795,6311.75×
Illinois374,0511.38×
New Jersey330,7241.6×
Georgia321,6991.28×
Pennsylvania275,6761.01×
North Carolina242,6650.99×
Arizona225,6481.36×
Virginia223,6351.13×
Massachusetts219,8921.37×
Ohio202,3580.81×
Michigan190,3170.89×
Washington170,5101.04×
Maryland168,3401.2×
Tennessee156,4800.96×
Indiana136,7360.92×
Colorado121,7530.95×
Louisiana121,2441.16×
Nevada111,1611.41×
Missouri109,2160.83×
Alabama107,6350.95×
South Carolina104,9380.86×
Connecticut101,8891.25×
Minnesota101,0010.87×
Wisconsin90,5460.74×
Kentucky83,5750.82×
Oregon82,4100.88×
Oklahoma79,8610.88×
Arkansas59,4100.89×
Mississippi59,3140.88×
Utah58,9400.81×
Kansas55,7250.87×
Iowa47,3440.71×
Hawaii43,8841.25×
New Mexico41,7551.02×
Washington, District of Columbia34,2941.4×
Nebraska33,4040.82×
Rhode Island26,0481.01×
Idaho25,6890.63×
New Hampshire24,6990.77×
West Virginia23,4400.62×
Delaware19,8250.88×
Maine19,0080.65×
Montana12,3280.55×
Alaska11,9820.69×
North Dakota11,4560.69×
South Dakota11,3490.6×
Vermont8,4290.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yves Saint Laurent audience
BrandAffinityCategory
Historic site10.82×Arts & Culture
Goop10.19×Internet & Social Media
Vocal harmony6.72×Music & Radio
Governor of Michigan10.72×Politics & Society
Fairy godmother10.78×Literature
Home equity2.83×Home & Garden
Grinch5.75×Movies & TV
Mathcore10.47×Music & Radio
Bank account3.02×Business & Career
Sub Zero (Official)10.99×Literature
Mothercare3.4×Kids & Family
Hipster10.02×Politics & Society
Harlow12.18×Travel & Leisure
Hardik Pandya15.06×Sports
TV Fanatic9.95×Movies & TV
Jesse Plemons3.03×Movies & TV
La Jolla7.91×Travel & Leisure
No Escape (1994 film)9.66×Movies & TV
Hibachi6.71×Food & Beverages
Cherish (group)9.3×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yves Saint Laurent audience
TraitClusterScore
Design AffinityPREMIUM1.91
Luxury OrientationPREMIUM1.85
Early Adopter MentalityPOWER1.56
LGBTQ+ IdentityOPEN1.5
IndulgenceJOY1.46
Quality AwarenessPREMIUM1.46

Worldwide distribution

Worldwide audience distribution share by country for Yves Saint Laurent
CountryShare
United States19.3%
Italy11.6%
France7.4%

See Yves Saint Laurent audiences in other countries

More Luxury fashion audiences in United States

Frequently asked questions

How many fans does Yves Saint Laurent have in United States?

Yves Saint Laurent has an estimated audience of 8,139,863 people in United States, concentrated in California and Texas.

What is the gender split and age of Yves Saint Laurent fans?

67.5% of Yves Saint Laurent fans are female, 32.5% are male, with an average age of 36.4 years.

Which brands do Yves Saint Laurent fans like most?

Yves Saint Laurent fans show strongest brand affinity for Historic site (10.82×), Goop (10.19×), and Vocal harmony (6.72×) over the country average.

Where do Yves Saint Laurent fans live in United States?

Yves Saint Laurent fans in United States are most concentrated in California (reach 1,462,089), Texas (reach 1,084,231), and Florida (reach 953,425). These three regions account for the largest share of the active audience.

What other brands do Yves Saint Laurent fans also like?

Beyond Yves Saint Laurent itself, the audience over-indexes on Goop (10.19×), Vocal harmony (6.72×), Governor of Michigan (10.72×), and Fairy godmother (10.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yves Saint Laurent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.