Louis Vuitton Audience in United States

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Louis Vuitton has an estimated audience of 30,203,891 people in United States. 67.4% are female, 32.6% are male, average age 35.3. Top regions: California, Texas, Florida. Top brand affinities: Macy's, Beauty, Shoes, Gucci, Luxury goods.

The average Louis Vuitton fan in United States is 35.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Macy's, Beauty, Shoes, with strongest over-indexing on Macy's (3.53× the country average). Demographically, the Louis Vuitton audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of Louis Vuitton fans

Demographic split for Louis Vuitton audience in United States
MetricValue
Female67.4%
Male32.6%
Average age35.3
Estimated audience size30,203,891

Audience persona

The typical Louis Vuitton fan in United States is more female, around 35.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Macy's.

Top regions in United States

Top regions ranked by reach for Louis Vuitton in United States
RegionReachAffinity
California5,677,6061.71×
Texas4,140,9531.59×
Florida3,264,6211.6×
New York3,074,2691.82×
Illinois1,443,7761.43×
Georgia1,402,2111.51×
New Jersey1,219,0421.59×
Pennsylvania1,066,0701.05×
North Carolina866,0620.95×
Ohio849,2090.91×
Michigan809,9711.03×
Virginia762,0301.04×
Maryland738,0371.42×
Arizona727,3501.18×
Massachusetts677,4001.14×
Tennessee634,7191.05×
Nevada564,9311.93×
Washington550,2030.91×
Louisiana492,0061.26×
Alabama475,1141.13×
South Carolina469,1011.03×
Indiana464,9550.84×
Missouri422,6020.87×
Colorado408,7850.86×
Connecticut365,0461.21×
Wisconsin305,9250.67×
Kentucky304,1450.8×
Minnesota296,9320.69×
Hawaii287,4682.21×
Oklahoma284,8590.85×
Mississippi277,2401.11×
Oregon261,8500.76×
Arkansas207,1510.83×
Utah186,3980.69×
Kansas164,6850.69×
Iowa154,1150.62×
New Mexico134,4850.89×
Washington, District of Columbia119,7071.32×
Nebraska97,6430.64×
Rhode Island90,7740.94×
West Virginia86,2610.61×
Delaware84,9941.02×
Idaho84,4560.56×
New Hampshire75,6430.64×
Maine52,5220.49×
Alaska38,6040.6×
Montana37,8720.45×
North Dakota37,0730.6×
South Dakota32,4230.46×
Wyoming19,8040.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Louis Vuitton audience
BrandAffinityCategory
Macy's3.53×Shopping
Beauty1.75×Beauty & Wellness
Shoes1.97×Fashion & Accessoires
Gucci4.19×Fashion & Accessoires
Luxury goods2.05×Fashion & Accessoires
Prada5.2×Fashion & Accessoires
Balenciaga5.12×Fashion & Accessoires
Cosmetics1.66×Beauty & Wellness
Fashion Nova2.89×Shopping
Hair Extensions3.24×Beauty & Wellness
Nordstrom rack2.58×Fashion & Accessoires
Nordstrom2.22×Shopping
Expensive Taste4.16×Business & Career
Sephora2.25×Shopping
Versace5.12×Fashion & Accessoires
Fashion show3.52×Fashion & Accessoires
Hermès4.71×Fashion & Accessoires
Tory Burch3.9×Fashion & Accessoires
Old Navy1.96×Fashion & Accessoires
Jewelry1.54×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Louis Vuitton audience
TraitClusterScore
Luxury OrientationPREMIUM1.85
Design AffinityPREMIUM1.82
LGBTQ+ IdentityOPEN1.77
Early Adopter MentalityPOWER1.55
IndulgenceJOY1.36
SustainabilityBALANCE1.34

Worldwide distribution

Worldwide audience distribution share by country for Louis Vuitton
CountryShare
United States20.0%
China10.2%
Japan9.3%

See Louis Vuitton audiences in other countries

More Luxury fashion audiences in United States

Frequently asked questions

How many fans does Louis Vuitton have in United States?

Louis Vuitton has an estimated audience of 30,203,891 people in United States, concentrated in California and Texas.

What is the gender split and age of Louis Vuitton fans?

67.4% of Louis Vuitton fans are female, 32.6% are male, with an average age of 35.3 years.

Which brands do Louis Vuitton fans like most?

Louis Vuitton fans show strongest brand affinity for Macy's (3.53×), Beauty (1.75×), and Shoes (1.97×) over the country average.

Where do Louis Vuitton fans live in United States?

Louis Vuitton fans in United States are most concentrated in California (reach 5,677,606), Texas (reach 4,140,953), and Florida (reach 3,264,621). These three regions account for the largest share of the active audience.

What other brands do Louis Vuitton fans also like?

Beyond Louis Vuitton itself, the audience over-indexes on Beauty (1.75×), Shoes (1.97×), Gucci (4.19×), and Luxury goods (2.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Louis Vuitton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.