A data profile of the people who buy, follow and care about Louis Vuitton in Brazil — modelled from more than twelve digital signal sources. Louis Vuitton has an estimated audience of 4,596,671 people in Brazil.
The average Louis Vuitton fan in Brazil is 40.9 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Costume jewelry, Blouse, Skirt, with strongest over-indexing on Costume jewelry (2.34× the country average).
Demographically, the Louis Vuitton audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Luxury Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Louis Vuitton fan in Brazil is more female, around 40.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Costume jewelry.
The key figures that characterise the Louis Vuitton profile in Brazil.
73.0% are female, 27.0% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 40.9 |
| Estimated audience size | 4,596,671 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Louis Vuitton audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.7% |
| China | 10.2% |
| Japan | 9.3% |
Where the Louis Vuitton audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~100K | 1.36× | |
| 02 | São Paulo | ~1.5M | 1.35× | |
| 03 | Goiás | ~200K | 1.33× | |
| 04 | Santa Catarina | ~300K | 1.22× | |
| 05 | Paraná | ~300K | 1.17× | |
| 06 | Rio Grande do Sul | ~300K | 1.07× | |
| 07 | Rio de Janeiro | ~500K | 1.05× | |
| 08 | Mato Grosso do Sul | ~70K | 1.04× | |
| 09 | Minas Gerais | ~500K | 1.02× | |
| 10 | Roraima | ~10K | 1.02× | |
| 11 | Mato Grosso | ~90K | 1.01× | |
| 12 | Pará | ~200K | 1.00× | |
| 13 | Amapá | ~20K | 0.99× | |
| 14 | Tocantins | ~30K | 0.98× | |
| 15 | Espírito Santo | ~90K | 0.94× | |
| 16 | Rondônia | ~40K | 0.92× | |
| 17 | Acre | ~10K | 0.92× | |
| 18 | Alagoas | ~60K | 0.90× | |
| 19 | Piauí | ~60K | 0.90× | |
| 20 | Pernambuco | ~200K | 0.89× | |
| 21 | Maranhão | ~100K | 0.89× | |
| 22 | Paraíba | ~80K | 0.89× | |
| 23 | Sergipe | ~40K | 0.88× | |
| 24 | Bahia | ~300K | 0.87× | |
| 25 | Amazonas | ~70K | 0.87× | |
| 26 | Ceará | ~200K | 0.77× | |
| 27 | Rio Grande do Norte | ~60K | 0.77× |
The strongest cross-interests of the Louis Vuitton audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Prada | Fashion & Accessoires | 3.50× | ||
| 02 | Chanel | Fashion & Accessoires | 3.09× | ||
| 03 | One-piece swimsuit | Fashion & Accessoires | 2.92× | ||
| 04 | Foundation (cosmetics) | Beauty & Wellness | 2.81× | ||
| 05 | Eye liner | Beauty & Wellness | 2.46× | ||
| 06 | Costume jewelry | Fashion & Accessoires | 2.34× | ||
| 07 | Skirt | Fashion & Accessoires | 2.28× | ||
| 08 | Bikini | Fashion & Accessoires | 2.28× | ||
| 09 | Art jewelry | Fashion & Accessoires | 2.26× | ||
| 10 | Anti-aging cream | Beauty & Wellness | 2.26× | ||
| 11 | Sephora | Shopping | 2.20× | ||
| 12 | Blouse | Fashion & Accessoires | 2.16× | ||
| 13 | Shorts | Fashion & Accessoires | 2.02× | ||
| 14 | Handbags | Fashion & Accessoires | 1.95× | ||
| 15 | Eyebrow | Beauty & Wellness | 1.90× | ||
| 16 | Arezzo | Travel & Leisure | 1.82× | ||
| 17 | Dresses | Fashion & Accessoires | 1.80× | ||
| 18 | Vivara | Pets & Animals | 1.75× | ||
| 19 | Beauty salons | Beauty & Wellness | 1.59× | ||
| 20 | Wholesale | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.73× | |
| Indulgence | JOY | 1.56× | |
| Quality Awareness | PREMIUM | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.55× | |
| Need for Security | CONSERVATISM | 0.63× | |
| Spirituality | BALANCE | 0.73× |
Louis Vuitton's target market in Brazil covers an estimated 4,596,671 people, concentrated in São Paulo and Minas Gerais.
73.0% of the Louis Vuitton audience are female, 27.0% are male, with an average age of 40.9 years.
Louis Vuitton fans show strongest brand affinity for Costume jewelry (2.34×), Blouse (2.16×), and Skirt (2.28×) over the country average.
Louis Vuitton fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~500K), and Rio de Janeiro (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Louis Vuitton itself, the audience over-indexes on Blouse (2.16×), Skirt (2.28×), Arezzo (1.82×), and Beauty salons (1.59×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Louis Vuitton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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