A data profile of the people who buy, follow and care about Louis Vuitton in Spain — modelled from more than twelve digital signal sources. Louis Vuitton has an estimated audience of 4,497,317 people in Spain.
The average Louis Vuitton fan in Spain is 43.0 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Sephora, Boutiques, Versace, with strongest over-indexing on Sephora (2.3× the country average).
Demographically, the Louis Vuitton audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Louis Vuitton fan in Spain is more female, around 43.0 years old, with strong Design Affinity tendencies and a notable affinity for Sephora.
The key figures that characterise the Louis Vuitton profile in Spain.
72.1% are female, 27.9% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 72.1% |
| Male | 27.9% |
| Average age | 43.0 |
| Estimated audience size | 4,497,317 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 27% |
of the worldwide Louis Vuitton audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.7% |
| China | 10.2% |
| Japan | 9.3% |
Where the Louis Vuitton audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~300K | 2.44× | |
| 02 | Catalonia | ~1M | 1.52× | |
| 03 | Community of Madrid | ~1M | 1.48× | |
| 04 | Comunidad Valenciana | ~600K | 1.10× | |
| 05 | Andalusia | ~900K | 1.02× | |
| 06 | Canary Islands | ~200K | 1.00× | |
| 07 | Region of Murcia | ~100K | 0.92× | |
| 08 | Basque Autonomous Country | ~100K | 0.89× | |
| 09 | Galicia | ~200K | 0.83× | |
| 10 | Castilla-La Mancha | ~100K | 0.82× | |
| 11 | Principality of Asturias | ~90K | 0.81× | |
| 12 | Cantabria | ~50K | 0.81× | |
| 13 | Castile and León | ~100K | 0.76× | |
| 14 | Aragon | ~90K | 0.76× | |
| 15 | La Rioja | ~20K | 0.70× | |
| 16 | Extremadura | ~60K | 0.64× | |
| 17 | Navarre | ~30K | 0.61× |
The strongest cross-interests of the Louis Vuitton audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Versace | Fashion & Accessoires | 3.59× | ||
| 02 | Balenciaga | Fashion & Accessoires | 3.16× | ||
| 03 | Designer clothing | Fashion & Accessoires | 3.12× | ||
| 04 | Prada | Fashion & Accessoires | 3.09× | ||
| 05 | Engagement ring | Fashion & Accessoires | 2.92× | ||
| 06 | Chanel | Fashion & Accessoires | 2.53× | ||
| 07 | Gucci | Fashion & Accessoires | 2.49× | ||
| 08 | Sephora | Shopping | 2.30× | ||
| 09 | Leather | Fashion & Accessoires | 2.08× | ||
| 10 | Mango | Shopping | 2.05× | ||
| 11 | Natural skin care | Beauty & Wellness | 2.00× | ||
| 12 | Oysho | Fashion & Accessoires | 1.98× | ||
| 13 | Stradivarius | Shopping | 1.92× | ||
| 14 | Maquillaje Profesional | Beauty & Wellness | 1.87× | ||
| 15 | El País (Uruguay) | News | 1.80× | ||
| 16 | Skin care | Beauty & Wellness | 1.79× | ||
| 17 | Undergarment | Fashion & Accessoires | 1.73× | ||
| 18 | Primark | Shopping | 1.70× | ||
| 19 | Boutiques | Fashion & Accessoires | 1.66× | ||
| 20 | Beauty salons | Beauty & Wellness | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.48× | |
| Creativity | OPEN | 1.32× | |
| Early Adopter Mentality | POWER | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.50× | |
| Need for Security | CONSERVATISM | 0.53× | |
| Convenience Orientation | PREMIUM | 0.68× |
Louis Vuitton's target market in Spain covers an estimated 4,497,317 people, concentrated in Catalonia and Community of Madrid.
72.1% of the Louis Vuitton audience are female, 27.9% are male, with an average age of 43.0 years.
Louis Vuitton fans show strongest brand affinity for Sephora (2.3×), Boutiques (1.66×), and Versace (3.59×) over the country average.
Louis Vuitton fans in Spain are most concentrated in Catalonia (reach ~1M), Community of Madrid (reach ~1M), and Andalusia (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Louis Vuitton itself, the audience over-indexes on Boutiques (1.66×), Versace (3.59×), Stradivarius (1.92×), and El País (Uruguay) (1.8×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Louis Vuitton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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