A data profile of the people who buy, follow and care about Chanel in Spain — modelled from more than twelve digital signal sources. Chanel has an estimated audience of 3,635,353 people in Spain.
The average Chanel fan in Spain is 43.3 years old, more female, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Catalonia, Andalusia.
Top brand affinities include Stradivarius, Sephora, Beauty salons, with strongest over-indexing on Stradivarius (2.07× the country average).
Demographically, the Chanel audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Chanel fan in Spain is more female, around 43.3 years old, with strong Design Affinity tendencies and a notable affinity for Stradivarius.
The key figures that characterise the Chanel profile in Spain.
73.4% are female, 26.6% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 73.4% |
| Male | 26.6% |
| Average age | 43.3 |
| Estimated audience size | 3,635,353 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 27% |
of the worldwide Chanel audience comes from Spain.
| Country | Share |
|---|---|
| United States | 14.5% |
| China | 12.1% |
| Japan | 12.1% |
Where the Chanel audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~1.5M | 2.18× | |
| 02 | Catalonia | ~1M | 1.60× | |
| 03 | Balearic Islands | ~100K | 1.12× | |
| 04 | Andalusia | ~700K | 1.03× | |
| 05 | Comunidad Valenciana | ~400K | 0.99× | |
| 06 | Basque Autonomous Country | ~100K | 0.94× | |
| 07 | Galicia | ~200K | 0.92× | |
| 08 | Aragon | ~90K | 0.92× | |
| 09 | Principality of Asturias | ~80K | 0.92× | |
| 10 | Castile and León | ~100K | 0.91× | |
| 11 | Region of Murcia | ~100K | 0.87× | |
| 12 | Navarre | ~40K | 0.85× | |
| 13 | Castilla-La Mancha | ~100K | 0.84× | |
| 14 | Cantabria | ~40K | 0.81× | |
| 15 | Canary Islands | ~100K | 0.80× | |
| 16 | La Rioja | ~20K | 0.80× | |
| 17 | Extremadura | ~60K | 0.71× |
The strongest cross-interests of the Chanel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Adolfo Domínguez | Fashion & Accessoires | 2.65× | ||
| 02 | Cortefiel | Fashion & Accessoires | 2.52× | ||
| 03 | Louis Vuitton | Fashion & Accessoires | 2.30× | ||
| 04 | Sephora | Shopping | 2.27× | ||
| 05 | El Mueble | Home & Garden | 2.15× | ||
| 06 | Stradivarius | Shopping | 2.07× | ||
| 07 | Blouse | Fashion & Accessoires | 2.03× | ||
| 08 | Real Oviedo | Sports | 2.02× | ||
| 09 | Haute couture | Fashion & Accessoires | 2.02× | ||
| 10 | Skin care | Beauty & Wellness | 1.99× | ||
| 11 | Parfois (fashion accessories) | Fashion & Accessoires | 1.98× | ||
| 12 | Skirt | Fashion & Accessoires | 1.98× | ||
| 13 | Oysho | Fashion & Accessoires | 1.94× | ||
| 14 | Revista HOLA | News | 1.89× | ||
| 15 | Children's clothing | Fashion & Accessoires | 1.88× | ||
| 16 | H&M | Shopping | 1.86× | ||
| 17 | Semana | News | 1.81× | ||
| 18 | Primark | Shopping | 1.71× | ||
| 19 | Beauty salons | Beauty & Wellness | 1.61× | ||
| 20 | Fragrances | Beauty & Wellness | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.43× | |
| Creativity | OPEN | 1.38× | |
| Indulgence | JOY | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.44× | |
| Need for Security | CONSERVATISM | 0.64× | |
| Career Orientation | POWER | 0.76× |
Chanel's target market in Spain covers an estimated 3,635,353 people, concentrated in Community of Madrid and Catalonia.
73.4% of the Chanel audience are female, 26.6% are male, with an average age of 43.3 years.
Chanel fans show strongest brand affinity for Stradivarius (2.07×), Sephora (2.27×), and Beauty salons (1.61×) over the country average.
Chanel fans in Spain are most concentrated in Community of Madrid (reach ~1.5M), Catalonia (reach ~1M), and Andalusia (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Chanel itself, the audience over-indexes on Sephora (2.27×), Beauty salons (1.61×), Skin care (1.99×), and Cortefiel (2.52×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Chanel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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