Stradivarius Audience in Spain
Stradivarius has an estimated audience of 8,195,779 people in Spain. 80.2% are female, 19.8% are male, average age 42.6. Top regions: Andalusia, Catalonia, Community of Madrid. Top brand affinities: Singer-songwriter, Oysho, MSN, Bershka, Lunch.
The average Stradivarius fan in Spain is 42.6 years old, more female, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Catalonia, Community of Madrid. Top brand affinities include Singer-songwriter, Oysho, MSN, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Stradivarius audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Fashion
Demographics of Stradivarius fans
| Metric | Value |
|---|---|
| Female | 80.2% |
| Male | 19.8% |
| Average age | 42.6 |
| Estimated audience size | 8,195,779 |
Audience persona
The typical Stradivarius fan in Spain is more female, around 42.6 years old, with strong Design Affinity tendencies and a notable affinity for Singer-songwriter.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 1,812,627 | 1.13× |
| Catalonia | 1,259,892 | 0.85× |
| Community of Madrid | 1,160,817 | 0.84× |
| Comunidad Valenciana | 808,055 | 0.88× |
| Castilla-La Mancha | 417,519 | 1.26× |
| Castile and León | 391,964 | 1.1× |
| Galicia | 373,001 | 0.97× |
| Region of Murcia | 296,796 | 1.06× |
| Basque Autonomous Country | 288,871 | 0.94× |
| Extremadura | 282,595 | 1.6× |
| Canary Islands | 246,239 | 0.6× |
| Balearic Islands | 215,450 | 0.94× |
| Aragon | 204,885 | 0.95× |
| Principality of Asturias | 190,115 | 0.99× |
| Cantabria | 101,215 | 0.98× |
| Navarre | 97,117 | 0.95× |
| La Rioja | 52,692 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| Oysho | 6.24× | Fashion & Accessoires |
| MSN | 5.42× | News |
| Bershka | 4.9× | Shopping |
| Lunch | 4.89× | Food & Beverages |
| Sports nutrition | 7.93× | Food & Beverages |
| Julio Iglesias | 3.1× | Music & Radio |
| Massimo Dutti | 4.17× | Shopping |
| Deal of the day | 3.16× | Shopping |
| Desigual | 4.06× | Fashion & Accessoires |
| Hair conditioner | 4.07× | Beauty & Wellness |
| H&M | 2.34× | Shopping |
| Oncology | 5.64× | Health |
| Bikini | 2.74× | Fashion & Accessoires |
| Sports bra | 6.54× | Fashion & Accessoires |
| Primark | 2.06× | Shopping |
| Privalia | 3.11× | Fashion & Accessoires |
| Úrsula Corberó | 5.06× | Movies & TV |
| Mango | 2.69× | Shopping |
| Pepe Jeans | 4.24× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.34 |
| DIY Mentality | THRILL | 1.22 |
| Price Sensitivity | PREMIUM | 1.18 |
| Creativity | OPEN | 1.17 |
| Healthy Lifestyle | BALANCE | 1.14 |
| Pet Ownership | JOY | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 16.4% |
| Italy | 10.9% |
| France | 8.6% |
See Stradivarius audiences in other countries
More Fashion audiences in Spain
- AliExpress (10,693,616)
- Primark (9,361,986)
- H&M (8,094,967)
- Zara (5,278,035)
- Mango (4,855,502)
Frequently asked questions
How many fans does Stradivarius have in Spain?
Stradivarius has an estimated audience of 8,195,779 people in Spain, concentrated in Andalusia and Catalonia.
What is the gender split and age of Stradivarius fans?
80.2% of Stradivarius fans are female, 19.8% are male, with an average age of 42.6 years.
Which brands do Stradivarius fans like most?
Stradivarius fans show strongest brand affinity for Singer-songwriter (7.96×), Oysho (6.24×), and MSN (5.42×) over the country average.
Where do Stradivarius fans live in Spain?
Stradivarius fans in Spain are most concentrated in Andalusia (reach 1,812,627), Catalonia (reach 1,259,892), and Community of Madrid (reach 1,160,817). These three regions account for the largest share of the active audience.
What other brands do Stradivarius fans also like?
Beyond Stradivarius itself, the audience over-indexes on Oysho (6.24×), MSN (5.42×), Bershka (4.9×), and Lunch (4.89×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Stradivarius. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.