A data profile of the people who buy, follow and care about Stradivarius in Spain — modelled from more than twelve digital signal sources. Stradivarius has an estimated audience of 8,195,779 people in Spain.
The average Stradivarius fan in Spain is 42.6 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Parfois (fashion accessories), Cortefiel, Privalia, with strongest over-indexing on Parfois (fashion accessories) (3.98× the country average).
Demographically, the Stradivarius audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Stradivarius fan in Spain is more female, around 42.6 years old, with strong Creativity tendencies and a notable affinity for Parfois (fashion accessories).
The key figures that characterise the Stradivarius profile in Spain.
80.2% are female, 19.8% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 80.2% |
| Male | 19.8% |
| Average age | 42.6 |
| Estimated audience size | 8,195,779 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 25% |
Where the Stradivarius audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Extremadura | ~300K | 1.60× | |
| 02 | Castilla-La Mancha | ~400K | 1.26× | |
| 03 | Andalusia | ~2M | 1.13× | |
| 04 | Castile and León | ~400K | 1.10× | |
| 05 | Region of Murcia | ~300K | 1.06× | |
| 06 | Principality of Asturias | ~200K | 0.99× | |
| 07 | La Rioja | ~50K | 0.99× | |
| 08 | Cantabria | ~100K | 0.98× | |
| 09 | Galicia | ~400K | 0.97× | |
| 10 | Aragon | ~200K | 0.95× | |
| 11 | Navarre | ~100K | 0.95× | |
| 12 | Basque Autonomous Country | ~300K | 0.94× | |
| 13 | Balearic Islands | ~200K | 0.94× | |
| 14 | Comunidad Valenciana | ~800K | 0.88× | |
| 15 | Catalonia | ~1.5M | 0.85× | |
| 16 | Community of Madrid | ~1M | 0.84× | |
| 17 | Canary Islands | ~200K | 0.60× |
The strongest cross-interests of the Stradivarius audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nicole Kidman | Movies & TV | 4.19× | ||
| 02 | Parfois (fashion accessories) | Fashion & Accessoires | 3.98× | ||
| 03 | Cortefiel | Fashion & Accessoires | 3.63× | ||
| 04 | Privalia | Fashion & Accessoires | 3.61× | ||
| 05 | Pepco | Fashion & Accessoires | 3.55× | ||
| 06 | Uniqlo | Shopping | 3.26× | ||
| 07 | Sara Carbonero | Movies & TV | 3.02× | ||
| 08 | Handbags | Fashion & Accessoires | 2.50× | ||
| 09 | Children's clothing | Fashion & Accessoires | 2.31× | ||
| 10 | Coupons | Shopping | 2.04× | ||
| 11 | Beauty salons | Beauty & Wellness | 1.90× | ||
| 12 | Fragrances | Beauty & Wellness | 1.87× | ||
| 13 | Boutiques | Fashion & Accessoires | 1.82× | ||
| 14 | Discount stores | Shopping | 1.82× | ||
| 15 | Shopping malls | Shopping | 1.76× | ||
| 16 | Fashion design | Business & Career | 1.76× | ||
| 17 | Women's clothing | Fashion & Accessoires | 1.74× | ||
| 18 | Jewelry | Fashion & Accessoires | 1.65× | ||
| 19 | Luxury goods | Fashion & Accessoires | 1.62× | ||
| 20 | Cosmetics | Beauty & Wellness | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.67× | |
| Price Sensitivity | PREMIUM | 1.52× | |
| Design Affinity | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.81× | |
| Risk Appetite | THRILL | 0.89× | |
| Luxury Orientation | PREMIUM | 0.96× |
Stradivarius's target market in Spain covers an estimated 8,195,779 people, concentrated in Andalusia and Catalonia.
80.2% of the Stradivarius audience are female, 19.8% are male, with an average age of 42.6 years.
Stradivarius fans show strongest brand affinity for Parfois (fashion accessories) (3.98×), Cortefiel (3.63×), and Privalia (3.61×) over the country average.
Stradivarius fans in Spain are most concentrated in Andalusia (reach ~2M), Catalonia (reach ~1.5M), and Community of Madrid (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Stradivarius itself, the audience over-indexes on Cortefiel (3.63×), Privalia (3.61×), Uniqlo (3.26×), and Handbags (2.5×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Stradivarius. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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