A data profile of the people who buy, follow and care about Cortefiel in Spain — modelled from more than twelve digital signal sources. Cortefiel has an estimated audience of 4,534,591 people in Spain.
The average Cortefiel fan in Spain is 49.0 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Comunidad Valenciana.
Top brand affinities include Real Oviedo, Pedro del Hierro, Adolfo Domínguez, with strongest over-indexing on Real Oviedo (3.88× the country average).
Demographically, the Cortefiel audience skews more female with an average age of 49.0, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Cortefiel fan in Spain is more female, around 49.0 years old, with strong Need for Security tendencies and a notable affinity for Real Oviedo.
The key figures that characterise the Cortefiel profile in Spain.
83.3% are female, 16.7% are male, average age 49.0.
| Metric | Value |
|---|---|
| Female | 83.3% |
| Male | 16.7% |
| Average age | 49.0 |
| Estimated audience size | 4,534,591 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 7% | |
| 30-39 | 19% | |
| 40-49 | 34% | |
| 50+ | 38% |
of the worldwide Cortefiel audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 80.6% |
| Portugal | 12.6% |
| France | 0.8% |
Where the Cortefiel audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Extremadura | ~200K | 1.75× | |
| 02 | Castilla-La Mancha | ~300K | 1.38× | |
| 03 | Castile and León | ~300K | 1.33× | |
| 04 | Cantabria | ~70K | 1.29× | |
| 05 | Principality of Asturias | ~100K | 1.20× | |
| 06 | Aragon | ~100K | 1.15× | |
| 07 | La Rioja | ~30K | 1.12× | |
| 08 | Navarre | ~60K | 1.03× | |
| 09 | Region of Murcia | ~200K | 1.01× | |
| 10 | Andalusia | ~900K | 1.00× | |
| 11 | Basque Autonomous Country | ~200K | 1.00× | |
| 12 | Galicia | ~200K | 0.90× | |
| 13 | Community of Madrid | ~700K | 0.89× | |
| 14 | Comunidad Valenciana | ~400K | 0.76× | |
| 15 | Catalonia | ~300K | 0.42× | |
| 16 | Canary Islands | ~90K | 0.41× | |
| 17 | Balearic Islands | ~40K | 0.35× |
The strongest cross-interests of the Cortefiel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pedro del Hierro | Fashion & Accessoires | 6.93× | ||
| 02 | Real Oviedo | Sports | 3.88× | ||
| 03 | Adolfo Domínguez | Fashion & Accessoires | 3.03× | ||
| 04 | Real Valladolid | Sports | 2.87× | ||
| 05 | Sara Carbonero | Movies & TV | 2.72× | ||
| 06 | Credit (finance) | Business & Career | 2.66× | ||
| 07 | Massimo Dutti | Shopping | 2.56× | ||
| 08 | women'secret | Fashion & Accessoires | 2.51× | ||
| 09 | Leroy Merlin | Shopping | 2.25× | ||
| 10 | Wallapop | Shopping | 2.20× | ||
| 11 | El Mueble | Home & Garden | 2.16× | ||
| 12 | Hipercor | Shopping | 1.91× | ||
| 13 | Oysho | Fashion & Accessoires | 1.88× | ||
| 14 | Fnac | Shopping | 1.83× | ||
| 15 | Girl | Kids & Family | 1.78× | ||
| 16 | Bed | Home & Garden | 1.73× | ||
| 17 | Parfois (fashion accessories) | Fashion & Accessoires | 1.72× | ||
| 18 | Skirt | Fashion & Accessoires | 1.69× | ||
| 19 | Deco | Home & Garden | 1.66× | ||
| 20 | H&M | Shopping | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.49× | |
| Price Sensitivity | PREMIUM | 1.22× | |
| Creativity | OPEN | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.60× | |
| Early Adopter Mentality | POWER | 0.66× | |
| Patriotism | CONSERVATISM | 0.68× |
Cortefiel's target market in Spain covers an estimated 4,534,591 people, concentrated in Andalusia and Community of Madrid.
83.3% of the Cortefiel audience are female, 16.7% are male, with an average age of 49.0 years.
Cortefiel fans show strongest brand affinity for Real Oviedo (3.88×), Pedro del Hierro (6.93×), and Adolfo Domínguez (3.03×) over the country average.
Cortefiel fans in Spain are most concentrated in Andalusia (reach ~900K), Community of Madrid (reach ~700K), and Comunidad Valenciana (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Cortefiel itself, the audience over-indexes on Pedro del Hierro (6.93×), Adolfo Domínguez (3.03×), Wallapop (2.2×), and women'secret (2.51×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Cortefiel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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