A data profile of the people who buy, follow and care about Wallapop in Spain — modelled from more than twelve digital signal sources. Wallapop has an estimated audience of 7,022,464 people in Spain.
Wallapop has an estimated audience of 7,022,464 people in Spain. 45.6% are female, 54.4% are male, average age 41.4. Top brand affinities: Home Appliances, Badoo, Carrefour, Comparison shopping website, Credit (finance).
Top brand affinities include Home Appliances, Badoo, Carrefour, with strongest over-indexing on Home Appliances (2.4× the country average).
Demographically, the Wallapop audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Need for Security, Family Orientation.
The typical Wallapop fan in Spain is balanced, around 41.4 years old, with strong Need for Security tendencies and a notable affinity for Home Appliances.
The key figures that characterise the Wallapop profile in Spain.
45.6% are female, 54.4% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 41.4 |
| Estimated audience size | 7,022,464 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 24% | |
| 40-49 | 29% | |
| 50+ | 18% |
of the worldwide Wallapop audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 60.0% |
| Italy | 12.7% |
| Portugal | 10.1% |
The strongest cross-interests of the Wallapop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Comparison shopping website | Shopping | 4.28× | ||
| 02 | Credit (finance) | Business & Career | 3.70× | ||
| 03 | La que se avecina | Movies & TV | 3.65× | ||
| 04 | Amsterdam | Travel & Leisure | 3.52× | ||
| 05 | Badoo | Internet & Social Media | 3.00× | ||
| 06 | BP | Cars & Mobility | 2.83× | ||
| 07 | EDreams | Travel & Leisure | 2.47× | ||
| 08 | Home Appliances | Home & Garden | 2.40× | ||
| 09 | Lunch | Food & Beverages | 2.40× | ||
| 10 | Refrigerator | Home & Garden | 2.37× | ||
| 11 | Real property | Home & Garden | 2.31× | ||
| 12 | Gambling | Games | 2.10× | ||
| 13 | Carrefour | Shopping | 2.05× | ||
| 14 | La Caixa | Business & Career | 1.87× | ||
| 15 | Insurance | Business & Career | 1.83× | ||
| 16 | Supermarket | Shopping | 1.79× | ||
| 17 | AliExpress | Shopping | 1.66× | ||
| 18 | Bankinter | Business & Career | 1.62× | ||
| 19 | IBEX 35 | Business & Career | 1.60× | ||
| 20 | Telecommunication | Technology & Electronics | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.84× | |
| Family Orientation | CONSERVATISM | 1.59× | |
| Indulgence | JOY | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.75× | |
| Design Affinity | PREMIUM | 0.75× | |
| Sustainability | BALANCE | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Wallapop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.