Rascasse Audience Intelligence

Wallapop Audience in United States

A data profile of the people who buy, follow and care about Wallapop in United States — modelled from more than twelve digital signal sources. Wallapop has an estimated audience of 285,255 people in United States.

#1653among Website / Newspaper / Magazine in United States#692in Shopping

The average Wallapop fan in United States is 34.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Mortgage loans, Pinterest, FedEx, with strongest over-indexing on Mortgage loans (2.78× the country average).

Demographically, the Wallapop audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wallapop fan in United States is more female, around 34.7 years old, with strong Quality Awareness tendencies and a notable affinity for Mortgage loans.

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wallapop profile in United States.

Audience size
285K
in United States
Gender
55.7%♀
44.3% male
Age
34.7
average years
Country rank
#49604
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+89%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Wallapop

55.7% are female, 44.3% are male, average age 34.7.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Wallapop audience in United States
MetricValue
Female55.7%
Male44.3%
Average age34.7
Estimated audience size285,255
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Wallapop audience in United States
Age bracketShare%
16-1935%
20-2918%
30-3917%
40-4916%
50+14%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Wallapop audience comes from United States.

Worldwide audience distribution share by country for Wallapop
CountryShare
Spain60.0%
Italy12.7%
Portugal10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wallapop audience in United States is strongest.

Fig. 05

Top regions by affinity

Wallapop fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~7K7.96×
02Kansas~5K2.11×
03New York~30K2.10×
04Florida~30K1.81×
05Wyoming<1K1.74×
06New Jersey~9K1.35×
07California~30K1.12×
08Georgia~9K1.08×
09Tennessee~6K1.08×
10Texas~20K1.05×
11Virginia~7K1.05×
12Washington~6K1.05×
13Colorado~5K1.05×
14Illinois~9K1.03×
15Massachusetts~6K1.03×
16Connecticut~3K0.99×
17Mississippi~2K0.99×
18Alaska<1K0.95×
19North Dakota<1K0.93×
20Rhode Island<1K0.91×
21South Dakota<1K0.91×
22Montana<1K0.90×
23Delaware<1K0.90×
24Maryland~4K0.89×
25West Virginia~1K0.89×
26Oregon~3K0.88×
27New Hampshire<1K0.88×
28Maine<1K0.88×
29North Carolina~7K0.86×
30South Carolina~4K0.86×
31Kentucky~3K0.86×
32Idaho~1K0.85×
33Hawaii~1K0.85×
34Nevada~2K0.84×
35Utah~2K0.84×
36New Mexico~1K0.83×
37Alabama~3K0.82×
38Nebraska~1K0.82×
39Pennsylvania~7K0.80×
40Arkansas~2K0.80×
41Indiana~4K0.79×
42Louisiana~3K0.79×
43Oklahoma~2K0.79×
44Iowa~2K0.79×
45Arizona~4K0.77×
46Missouri~3K0.77×
47Ohio~6K0.72×
48Wisconsin~3K0.70×
49Minnesota~3K0.69×
50Michigan~5K0.68×
Fig. 06

Affinity by region

Affinity by region — Wallapop, United States
0.68×1.00×7.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wallapop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wallapop audience
#·InterestCategoryAffinity×
01FedExBusiness & Career2.87×
02QVCMovies & TV2.84×
03Mortgage loansBusiness & Career2.78×
04Vehicle insuranceCars & Mobility2.68×
05Renewable energyBusiness & Career2.53×
06Discount storesShopping2.19×
07PinterestInternet & Social Media2.16×
08Solar energyHome & Garden2.11×
09Shopping mallsShopping2.09×
10E-booksLiterature1.99×
11McDonald'sFood & Beverages1.97×
12United States Postal ServiceBusiness & Career1.81×
13The UPS StoreShopping1.79×
14SubwayFood & Beverages1.75×
15StarbucksFood & Beverages1.67×
16BarbecueFood & Beverages1.65×
17FurnitureHome & Garden1.63×
18AirbnbTravel & Leisure1.61×
19Pizza HutFood & Beverages1.60×
20PowerballGames1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wallapop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wallapop audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.53×
Convenience OrientationPREMIUM1.43×
Price SensitivityPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wallapop audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.81×
Healthy LifestyleBALANCE0.83×
DIY MentalityTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wallapop have in United States?

Wallapop has an estimated audience of 285,255 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Wallapop fans?

55.7% of Wallapop fans are female, 44.3% are male, with an average age of 34.7 years.

03

Which brands do Wallapop fans like most?

Wallapop fans show strongest brand affinity for Mortgage loans (2.78×), Pinterest (2.16×), and FedEx (2.87×) over the country average.

04

Where do Wallapop fans live in United States?

Wallapop fans in United States are most concentrated in California (reach ~30K), Florida (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Wallapop fans also like?

Beyond Wallapop itself, the audience over-indexes on Pinterest (2.16×), FedEx (2.87×), McDonald's (1.97×), and Furniture (1.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Wallapop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wallapop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →