Wallapop Audience in United States
Wallapop has an estimated audience of 275,261 people in United States. 55.7% are female, 44.3% are male, average age 34.7. Top regions: California, Florida, New York. Top brand affinities: Google Maps, Capital One, Indeed.com, CarGurus, Enterprise Rent-A-Car.
The average Wallapop fan in United States is 34.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (5.58× the country average). Demographically, the Wallapop audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine
Demographics of Wallapop fans
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 34.7 |
| Estimated audience size | 275,261 |
Audience persona
The typical Wallapop fan in United States is more female, around 34.7 years old, with strong Extroversion tendencies and a notable affinity for Google Maps.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 37,461 | 1.24× |
| Florida | 35,444 | 1.9× |
| New York | 32,816 | 2.13× |
| Texas | 26,882 | 1.14× |
| New Jersey | 11,293 | 1.61× |
| Washington, District of Columbia | 9,829 | 11.88× |
| Illinois | 9,033 | 0.99× |
| Virginia | 7,884 | 1.18× |
| Georgia | 7,704 | 0.91× |
| Pennsylvania | 6,305 | 0.68× |
| Washington | 6,300 | 1.14× |
| Massachusetts | 6,294 | 1.16× |
| North Carolina | 6,229 | 0.75× |
| Ohio | 4,853 | 0.57× |
| Michigan | 4,323 | 0.6× |
| Maryland | 3,906 | 0.83× |
| Arizona | 3,549 | 0.63× |
| Colorado | 3,515 | 0.81× |
| Tennessee | 3,422 | 0.62× |
| Indiana | 3,389 | 0.67× |
| Missouri | 3,206 | 0.72× |
| Oregon | 3,032 | 0.96× |
| South Carolina | 2,831 | 0.68× |
| Nevada | 2,252 | 0.85× |
| Connecticut | 2,233 | 0.81× |
| Minnesota | 2,195 | 0.56× |
| Utah | 2,109 | 0.86× |
| Wisconsin | 1,987 | 0.48× |
| Kentucky | 1,944 | 0.56× |
| Oklahoma | 1,661 | 0.54× |
| Louisiana | 1,654 | 0.47× |
| Alabama | 1,625 | 0.42× |
| Kansas | 1,379 | 0.64× |
| Iowa | 1,197 | 0.53× |
| Idaho | 906 | 0.66× |
| Arkansas | 872 | 0.38× |
| Hawaii | 790 | 0.67× |
| Mississippi | 775 | 0.34× |
| New Mexico | 685 | 0.5× |
| New Hampshire | 668 | 0.62× |
| Maine | 644 | 0.65× |
| West Virginia | 554 | 0.43× |
| Nebraska | 551 | 0.4× |
| Alaska | 511 | 0.87× |
| Rhode Island | 509 | 0.58× |
| Montana | 445 | 0.58× |
| South Dakota | 439 | 0.69× |
| North Dakota | 428 | 0.76× |
| Wyoming | 414 | 1.01× |
| Vermont | 400 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 5.58× | Internet & Social Media |
| Capital One | 5.58× | Business & Career |
| Indeed.com | 5.26× | Business & Career |
| CarGurus | 5.58× | Cars & Mobility |
| Enterprise Rent-A-Car | 5.35× | Cars & Mobility |
| Livemusic | 4.46× | Music & Radio |
| Circle K | 5.58× | Shopping |
| DeviantArt | 5.58× | Internet & Social Media |
| Diane Keaton | 4.85× | Movies & TV |
| AccuWeather | 5× | Home & Garden |
| Beetlejuice | 3.74× | Movies & TV |
| Google News | 4.25× | News |
| Aaron Rodgers | 4.46× | Sports |
| Bruce Willis | 4.99× | Movies & TV |
| Khan Academy | 5.58× | Business & Career |
| Billy Bob Thornton | 5.32× | Movies & TV |
| Staples (Canada) | 3.18× | Business & Career |
| United States Postal Service | 2.44× | Business & Career |
| ICloud | 5.58× | Technology & Electronics |
| MSN | 2.28× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.15 |
| Risk Appetite | THRILL | 1.06 |
| Price Sensitivity | PREMIUM | 1.03 |
| Quality Awareness | PREMIUM | 0.97 |
| Indulgence | JOY | 0.96 |
| Luxury Orientation | PREMIUM | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 60.2% |
| Italy | 13.0% |
| Portugal | 10.0% |
See Wallapop audiences in other countries
More Shopping audiences in United States
Frequently asked questions
How many fans does Wallapop have in United States?
Wallapop has an estimated audience of 275,261 people in United States, concentrated in California and Florida.
What is the gender split and age of Wallapop fans?
55.7% of Wallapop fans are female, 44.3% are male, with an average age of 34.7 years.
Which brands do Wallapop fans like most?
Wallapop fans show strongest brand affinity for Google Maps (5.58×), Capital One (5.58×), and Indeed.com (5.26×) over the country average.
Where do Wallapop fans live in United States?
Wallapop fans in United States are most concentrated in California (reach 37,461), Florida (reach 35,444), and New York (reach 32,816). These three regions account for the largest share of the active audience.
What other brands do Wallapop fans also like?
Beyond Wallapop itself, the audience over-indexes on Capital One (5.58×), Indeed.com (5.26×), CarGurus (5.58×), and Enterprise Rent-A-Car (5.35×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Wallapop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.