E-books Audience in United States

E-books logo

E-books has an estimated audience of 31,933,757 people in United States. 61.2% are female, 38.8% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Friendship, Mobile phones, U.S. state, Education, Nature.

The average E-books fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Friendship, Mobile phones, U.S. state, with strongest over-indexing on Friendship (2.21× the country average). Demographically, the E-books audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic

Demographics of E-books fans

Demographic split for E-books audience in United States
MetricValue
Female61.2%
Male38.8%
Average age40.8
Estimated audience size31,933,757

Audience persona

The typical E-books fan in United States is more female, around 40.8 years old, with strong Risk Appetite tendencies and a notable affinity for Friendship.

Top regions in United States

Top regions ranked by reach for E-books in United States
RegionReachAffinity
California3,334,7680.95×
Texas2,911,6811.06×
Florida1,890,6710.87×
New York1,733,9410.97×
Georgia1,073,9031.09×
Pennsylvania1,044,4050.97×
North Carolina1,015,0771.06×
Illinois975,1800.92×
Ohio846,5900.86×
Virginia784,4401.01×
Washington744,7841.16×
Michigan725,4750.87×
New Jersey704,2470.87×
Tennessee617,8550.96×
Massachusetts591,2980.94×
Arizona587,2930.9×
Indiana545,2960.93×
Colorado538,4611.07×
Maryland529,0150.96×
Missouri524,9941.02×
South Carolina520,1561.08×
Alabama483,7991.08×
Minnesota481,7961.05×
Kentucky450,6731.13×
Wisconsin429,4370.89×
Oregon426,8491.17×
Louisiana397,5970.97×
Oklahoma370,2411.04×
Utah354,3401.24×
Connecticut312,3220.98×
Arkansas306,3561.16×
Mississippi287,3721.09×
Kansas266,1611.06×
Nevada245,3480.79×
Iowa238,4720.91×
Idaho183,8111.15×
Nebraska168,0701.05×
Hawaii144,9641.06×
New Mexico142,1140.89×
West Virginia141,1860.95×
New Hampshire139,2171.11×
Maine138,0301.21×
Rhode Island93,9170.92×
Washington, District of Columbia87,5180.91×
Montana82,5520.93×
Alaska78,5301.15×
Delaware69,2630.79×
South Dakota63,5960.86×
North Dakota61,9210.94×
Vermont56,1481×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for E-books audience
BrandAffinityCategory
Friendship2.21×Kids & Family
Mobile phones1.73×Technology & Electronics
U.S. state1.62×Travel & Leisure
Education1.58×Business & Career
Nature1.6×Home & Garden
Google Docs2.11×Internet & Social Media
Mobile app1.57×Technology & Electronics
Yahoo!奇摩名人娛樂2.07×Internet & Social Media
Concurrent Versions System1.99×Technology & Electronics
California1.55×Travel & Leisure
Gmail1.86×Internet & Social Media
Google Drive1.76×Technology & Electronics
Florida1.51×Travel & Leisure
Menards2.03×Home & Garden
Amazon.com1.57×Shopping
Hollywood1.66×Travel & Leisure
Day1.69×Business & Career
Final Destination1.72×Movies & TV
Healthy habits1.93×Health
Diane Keaton2.12×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by E-books audience
TraitClusterScore
Risk AppetiteTHRILL2.02
Luxury OrientationPREMIUM1.63
Social Media UsageJOY1.12
Price SensitivityPREMIUM1.1
ExtroversionTHRILL0.99
TravellingTHRILL0.96

Worldwide distribution

Worldwide audience distribution share by country for E-books
CountryShare
United States19.9%
China6.0%
Japan5.9%

See E-books audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does E-books have in United States?

E-books has an estimated audience of 31,933,757 people in United States, concentrated in California and Texas.

What is the gender split and age of E-books fans?

61.2% of E-books fans are female, 38.8% are male, with an average age of 40.8 years.

Which brands do E-books fans like most?

E-books fans show strongest brand affinity for Friendship (2.21×), Mobile phones (1.73×), and U.S. state (1.62×) over the country average.

Where do E-books fans live in United States?

E-books fans in United States are most concentrated in California (reach 3,334,768), Texas (reach 2,911,681), and Florida (reach 1,890,671). These three regions account for the largest share of the active audience.

What other brands do E-books fans also like?

Beyond E-books itself, the audience over-indexes on Mobile phones (1.73×), U.S. state (1.62×), Education (1.58×), and Nature (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for E-books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.