Rascasse Audience Intelligence

E-books Audience in United States

Name: E-books — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about E-books in United States — modelled from more than twelve digital signal sources. E-books has an estimated audience of 31,933,757 people in United States.

#580among Topic in United States #18in Literature

The average E-books fan in United States is 40.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Friendship, Mobile phones, U.S. state, with strongest over-indexing on Friendship (2.21× the country average).

Demographically, the E-books audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Need for Security, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical E-books fan in United States is more female, around 40.8 years old, with strong Need for Security tendencies and a notable affinity for Friendship.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the E-books profile in United States.

Audience size

31.9M

in United States

Gender

61.2%♀

38.8% male

Age

40.8

average years

Country rank

#832

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of E-books fans

61.2% are female, 38.8% are male, average age 40.8.

Fig. 02

Gender split

61.2%

Female

38.8%

Male

Demographic split for E-books audience in United States
Metric	Value
Female	61.2%
Male	38.8%
Average age	40.8
Estimated audience size	31,933,757

Fig. 03

Age distribution

Age distribution of the E-books audience in United States
Age bracket	Share	%
16-19		19%
20-29		17%
30-39		18%
40-49		20%
50+		26%

Fig. 04

Worldwide distribution

19.9%

of the worldwide E-books audience comes from United States.

Worldwide audience distribution share by country for E-books
Country	Share
United States	19.9%
China	6.0%
Japan	5.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the E-books audience in United States is strongest.

Fig. 05

Top regions by affinity

E-books fans by region: top regions in United States
#	Region	Reach	×
01	Alabama	~500K	1.12×
02	Alaska	~80K	1.12×
03	Georgia	~1M	1.11×
04	Washington	~700K	1.09×
05	Utah	~300K	1.08×
06	Arkansas	~300K	1.08×
07	Kentucky	~400K	1.07×
08	Colorado	~500K	1.06×
09	Idaho	~200K	1.06×
10	Nebraska	~200K	1.06×
11	Hawaii	~100K	1.06×
12	North Carolina	~1M	1.05×
13	Texas	~3M	1.04×
14	Minnesota	~500K	1.04×
15	Oregon	~400K	1.04×
16	Kansas	~300K	1.04×
17	New Hampshire	~100K	1.04×
18	Virginia	~800K	1.03×
19	Maine	~100K	1.03×
20	South Carolina	~500K	1.02×
21	Vermont	~60K	1.02×
22	Missouri	~500K	1.01×
23	Mississippi	~300K	1.01×
24	Montana	~90K	1.01×
25	Maryland	~500K	1.00×
26	Louisiana	~400K	1.00×
27	Iowa	~300K	1.00×
28	Rhode Island	~100K	1.00×
29	California	~3.5M	0.99×
30	Pennsylvania	~1M	0.99×
31	Connecticut	~300K	0.99×
32	North Dakota	~60K	0.99×
33	Massachusetts	~600K	0.98×
34	Oklahoma	~300K	0.97×
35	Indiana	~600K	0.96×
36	West Virginia	~100K	0.96×
37	New York	~1.5M	0.95×
38	New Mexico	~200K	0.95×
39	South Dakota	~70K	0.95×
40	Delaware	~80K	0.94×
41	Illinois	~1M	0.93×
42	New Jersey	~800K	0.93×
43	Tennessee	~600K	0.92×
44	Michigan	~800K	0.91×
45	Wisconsin	~400K	0.91×
46	Ohio	~900K	0.89×
47	Arizona	~600K	0.88×
48	Nevada	~300K	0.88×
49	Washington, District of Columbia	~80K	0.88×
50	Florida	~2M	0.87×

Affinity by region — E-books, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the E-books audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for E-books audience
#	Interest	Category	×
01	Friendship	Kids & Family	2.21×
02	Diane Keaton	Movies & TV	2.12×
03	Google Docs	Internet & Social Media	2.11×
04	Menards	Home & Garden	2.03×
05	Dick Van Dyke	Movies & TV	2.01×
06	Concurrent Versions System	Technology & Electronics	1.99×
07	Nancy Mace	Politics & Society	1.96×
08	Healthy habits	Health	1.93×
09	Gmail	Internet & Social Media	1.86×
10	Google Drive	Technology & Electronics	1.76×
11	Mobile phones	Technology & Electronics	1.73×
12	Day	Business & Career	1.69×
13	Hollywood	Travel & Leisure	1.66×
14	U.S. state	Travel & Leisure	1.62×
15	Nature	Home & Garden	1.60×
16	Education	Business & Career	1.58×
17	Mobile app	Technology & Electronics	1.57×
18	Amazon.com	Shopping	1.57×
19	California	Travel & Leisure	1.55×
20	Florida	Travel & Leisure	1.51×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the E-books audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by E-books audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	1.34×
Price Sensitivity	PREMIUM	1.27×
Healthy Lifestyle	BALANCE	1.21×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by E-books audience · Rather not
Trait	Cluster	Score
Extroversion	THRILL	0.73×
Early Adopter Mentality	POWER	0.79×
Design Affinity	PREMIUM	0.79×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does E-books have in United States?

E-books has an estimated audience of 31,933,757 people in United States, concentrated in California and Texas.

What is the gender split and age of E-books fans?

61.2% of E-books fans are female, 38.8% are male, with an average age of 40.8 years.

Which brands do E-books fans like most?

E-books fans show strongest brand affinity for Friendship (2.21×), Mobile phones (1.73×), and U.S. state (1.62×) over the country average.

Where do E-books fans live in United States?

E-books fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

What other brands do E-books fans also like?

Beyond E-books itself, the audience over-indexes on Mobile phones (1.73×), U.S. state (1.62×), Education (1.58×), and Nature (1.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

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Sports and outdoors (173,827,889)
Sports (173,190,295)

See E-books audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for E-books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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