A data profile of the people who buy, follow and care about E-books in Italy — modelled from more than twelve digital signal sources. E-books has an estimated audience of 7,000,320 people in Italy.
The average E-books fan in Italy is 42.5 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Cyber Monday, DIY (magazine), Wattpad, with strongest over-indexing on Cyber Monday (1.6× the country average).
Demographically, the E-books audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Price Sensitivity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical E-books fan in Italy is more female, around 42.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Cyber Monday.
The key figures that characterise the E-books profile in Italy.
57.5% are female, 42.5% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 42.5 |
| Estimated audience size | 7,000,320 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide E-books audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.9% |
| China | 6.0% |
| Japan | 5.9% |
Where the E-books audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~900K | 1.20× | |
| 02 | Lombardy | ~1.5M | 1.17× | |
| 03 | Sicilia | ~700K | 1.15× | |
| 04 | Trentino-Alto Adige/Südtirol | ~200K | 1.14× | |
| 05 | Puglia | ~500K | 1.13× | |
| 06 | Veneto | ~600K | 1.10× | |
| 07 | Piedmont | ~500K | 1.06× | |
| 08 | Friuli-Venezia Giulia | ~100K | 1.04× | |
| 09 | Marche | ~200K | 1.02× | |
| 10 | Emilia-Romagna | ~600K | 1.01× | |
| 11 | Tuscany | ~500K | 1.01× | |
| 12 | Calabria | ~200K | 1.00× | |
| 13 | Sardinia | ~200K | 0.96× | |
| 14 | Abruzzo | ~100K | 0.96× | |
| 15 | Aosta Valley | ~20K | 0.96× | |
| 16 | Basilicata | ~60K | 0.95× | |
| 17 | Molise | ~30K | 0.95× | |
| 18 | Lazio | ~800K | 0.94× | |
| 19 | Umbria | ~100K | 0.93× | |
| 20 | Liguria | ~200K | 0.92× |
The strongest cross-interests of the E-books audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wattpad | Internet & Social Media | 2.28× | ||
| 02 | DIY (magazine) | Home & Garden | 2.05× | ||
| 03 | Numerology | Health | 2.01× | ||
| 04 | Caregiver | Health | 1.77× | ||
| 05 | Cyber Monday | Shopping | 1.60× | ||
| 06 | Audiobook | Literature | 1.59× | ||
| 07 | Old age | Politics & Society | 1.59× | ||
| 08 | Housekeeping | Travel & Leisure | 1.58× | ||
| 09 | Avvenire | News | 1.58× | ||
| 10 | Technical analysis | Business & Career | 1.58× | ||
| 11 | Homeopathy | Health | 1.58× | ||
| 12 | Pension | Business & Career | 1.56× | ||
| 13 | Allergy | Health | 1.55× | ||
| 14 | Collagen | Beauty & Wellness | 1.55× | ||
| 15 | Bonprix | Shopping | 1.55× | ||
| 16 | Asset management | Business & Career | 1.53× | ||
| 17 | Swing trading | Business & Career | 1.53× | ||
| 18 | Traditional Chinese medicine | Business & Career | 1.52× | ||
| 19 | Naturopathy | Health | 1.51× | ||
| 20 | Humanitas | Topic | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.10× | |
| Need for Security | CONSERVATISM | 1.05× | |
| Community Orientation | OPEN | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.75× | |
| Indulgence | JOY | 0.80× | |
| Travelling | THRILL | 0.83× |
E-books has an estimated audience of 7,000,320 people in Italy, concentrated in Lombardy and Campania.
57.5% of E-books fans are female, 42.5% are male, with an average age of 42.5 years.
E-books fans show strongest brand affinity for Cyber Monday (1.6×), DIY (magazine) (2.05×), and Wattpad (2.28×) over the country average.
E-books fans in Italy are most concentrated in Lombardy (reach ~1.5M), Campania (reach ~900K), and Lazio (reach ~800K). These three regions account for the largest share of the active audience.
Beyond E-books itself, the audience over-indexes on DIY (magazine) (2.05×), Wattpad (2.28×), Housekeeping (1.58×), and Pension (1.56×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for E-books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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