A data profile of the people who buy, follow and care about Cyber Monday in Italy — modelled from more than twelve digital signal sources. Cyber Monday has an estimated audience of 5,717,321 people in Italy.
The average Cyber Monday fan in Italy is 42.0 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Black Friday (shopping), Subito.it, Purchase discount, with strongest over-indexing on Black Friday (shopping) (2.06× the country average).
Demographically, the Cyber Monday audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Cyber Monday fan in Italy is more female, around 42.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Black Friday (shopping).
The key figures that characterise the Cyber Monday profile in Italy.
70.6% are female, 29.4% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 70.6% |
| Male | 29.4% |
| Average age | 42.0 |
| Estimated audience size | 5,717,321 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Cyber Monday audience comes from Italy.
| Country | Share |
|---|---|
| United States | 33.1% |
| United Kingdom | 7.2% |
| Italy | 6.2% |
Where the Cyber Monday audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1.5M | 1.62× | |
| 02 | Lazio | ~1M | 1.38× | |
| 03 | Veneto | ~600K | 1.30× | |
| 04 | Emilia-Romagna | ~600K | 1.25× | |
| 05 | Piedmont | ~500K | 1.25× | |
| 06 | Campania | ~700K | 1.10× | |
| 07 | Tuscany | ~400K | 1.08× | |
| 08 | Trentino-Alto Adige/Südtirol | ~100K | 0.98× | |
| 09 | Marche | ~100K | 0.97× | |
| 10 | Liguria | ~200K | 0.96× | |
| 11 | Friuli-Venezia Giulia | ~100K | 0.96× | |
| 12 | Umbria | ~90K | 0.95× | |
| 13 | Aosta Valley | ~10K | 0.93× | |
| 14 | Molise | ~20K | 0.92× | |
| 15 | Sicilia | ~500K | 0.91× | |
| 16 | Puglia | ~400K | 0.91× | |
| 17 | Sardinia | ~100K | 0.91× | |
| 18 | Abruzzo | ~100K | 0.88× | |
| 19 | Basilicata | ~50K | 0.87× | |
| 20 | Calabria | ~200K | 0.86× |
The strongest cross-interests of the Cyber Monday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Purchase discount | Shopping | 3.28× | ||
| 02 | Loyalty program | Shopping | 3.09× | ||
| 03 | Online shopping malls | Shopping | 2.44× | ||
| 04 | Western wear | Fashion & Accessoires | 2.10× | ||
| 05 | Motivi | Fashion & Accessoires | 2.07× | ||
| 06 | Black Friday (shopping) | Shopping | 2.06× | ||
| 07 | Linens | Home & Garden | 2.03× | ||
| 08 | Sandal | Fashion & Accessoires | 1.90× | ||
| 09 | Natural foods | Food & Beverages | 1.83× | ||
| 10 | Bedroom furniture | Home & Garden | 1.79× | ||
| 11 | Brassiere | Food & Beverages | 1.78× | ||
| 12 | Party dress | Fashion & Accessoires | 1.77× | ||
| 13 | Stradivarius | Shopping | 1.76× | ||
| 14 | Kitchen utensil | Home & Garden | 1.75× | ||
| 15 | Luxury | Fashion & Accessoires | 1.72× | ||
| 16 | Bag | Fashion & Accessoires | 1.68× | ||
| 17 | Sleeve | Fashion & Accessoires | 1.62× | ||
| 18 | Blouse | Fashion & Accessoires | 1.57× | ||
| 19 | Intimissimi | Fashion & Accessoires | 1.57× | ||
| 20 | Subito.it | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.70× | |
| Quality Awareness | PREMIUM | 0.94× | |
| Creativity | OPEN | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.34× | |
| Risk Appetite | THRILL | 0.39× | |
| Career Orientation | POWER | 0.46× |
Cyber Monday has an estimated audience of 5,717,321 people in Italy, concentrated in Lombardy and Lazio.
70.6% of Cyber Monday fans are female, 29.4% are male, with an average age of 42.0 years.
Cyber Monday fans show strongest brand affinity for Black Friday (shopping) (2.06×), Subito.it (1.52×), and Purchase discount (3.28×) over the country average.
Cyber Monday fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~1M), and Campania (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Cyber Monday itself, the audience over-indexes on Subito.it (1.52×), Purchase discount (3.28×), Brassiere (1.78×), and Blouse (1.57×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Cyber Monday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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