A data profile of the people who buy, follow and care about Motivi in Italy — modelled from more than twelve digital signal sources. Motivi has an estimated audience of 4,250,211 people in Italy.
The average Motivi fan in Italy is 39.5 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Sicilia, Puglia.
Top brand affinities include Il Sole 24 Ore, FIFA World Cup, A.S. Roma, with strongest over-indexing on Il Sole 24 Ore (2.87× the country average).
Demographically, the Motivi audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Pet Ownership, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Motivi fan in Italy is more female, around 39.5 years old, with strong Pet Ownership tendencies and a notable affinity for Il Sole 24 Ore.
The key figures that characterise the Motivi profile in Italy.
69.9% are female, 30.1% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 39.5 |
| Estimated audience size | 4,250,211 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Motivi audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 78.0% |
| United States | 6.3% |
| Brazil | 3.1% |
Where the Motivi audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Calabria | ~200K | 1.94× | |
| 02 | Sicilia | ~600K | 1.74× | |
| 03 | Sardinia | ~200K | 1.51× | |
| 04 | Basilicata | ~50K | 1.36× | |
| 05 | Puglia | ~400K | 1.25× | |
| 06 | Lombardy | ~900K | 1.20× | |
| 07 | Marche | ~100K | 1.13× | |
| 08 | Piedmont | ~300K | 1.09× | |
| 09 | Friuli-Venezia Giulia | ~80K | 1.06× | |
| 10 | Umbria | ~70K | 1.03× | |
| 11 | Liguria | ~100K | 0.90× | |
| 12 | Veneto | ~300K | 0.81× | |
| 13 | Abruzzo | ~70K | 0.78× | |
| 14 | Emilia-Romagna | ~200K | 0.72× | |
| 15 | Molise | ~10K | 0.70× | |
| 16 | Lazio | ~300K | 0.62× | |
| 17 | Trentino-Alto Adige/Südtirol | ~50K | 0.62× | |
| 18 | Campania | ~300K | 0.58× | |
| 19 | Tuscany | ~200K | 0.58× | |
| 20 | Aosta Valley | ~6K | 0.55× |
The strongest cross-interests of the Motivi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baths | Music & Radio | 14.07× | ||
| 02 | Transformers (comics) | Literature | 6.62× | ||
| 03 | Il Sole 24 Ore | News | 2.87× | ||
| 04 | Health And Beauty | Beauty & Wellness | 2.23× | ||
| 05 | corriere dello sport | Sports | 2.18× | ||
| 06 | FIFA World Cup | Sports | 1.74× | ||
| 07 | Primark | Shopping | 1.73× | ||
| 08 | Pizza | Food & Beverages | 1.65× | ||
| 09 | UniEuro | Shopping | 1.65× | ||
| 10 | EasyJet | Travel & Leisure | 1.65× | ||
| 11 | Inter Milan | Sports | 1.63× | ||
| 12 | Trousers | Fashion & Accessoires | 1.63× | ||
| 13 | Harry Potter | Movies & TV | 1.62× | ||
| 14 | A.S. Roma | Sports | 1.61× | ||
| 15 | Men's clothing | Fashion & Accessoires | 1.61× | ||
| 16 | Lidl | Shopping | 1.59× | ||
| 17 | UEFA Champions League | Sports | 1.58× | ||
| 18 | Haute couture | Fashion & Accessoires | 1.58× | ||
| 19 | A.C. Milan | Sports | 1.53× | ||
| 20 | TikTok | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.33× | |
| Luxury Orientation | PREMIUM | 1.29× | |
| Design Affinity | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.67× | |
| Career Orientation | POWER | 0.70× | |
| Need for Security | CONSERVATISM | 0.73× |
Motivi's target market in Italy covers an estimated 4,250,211 people, concentrated in Lombardy and Sicilia.
69.9% of the Motivi audience are female, 30.1% are male, with an average age of 39.5 years.
Motivi fans show strongest brand affinity for Il Sole 24 Ore (2.87×), FIFA World Cup (1.74×), and A.S. Roma (1.61×) over the country average.
Motivi fans in Italy are most concentrated in Lombardy (reach ~900K), Sicilia (reach ~600K), and Puglia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Motivi itself, the audience over-indexes on FIFA World Cup (1.74×), A.S. Roma (1.61×), corriere dello sport (2.18×), and UEFA Champions League (1.58×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Motivi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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