A data profile of the people who buy, follow and care about Inter Milan in Italy — modelled from more than twelve digital signal sources. Inter Milan has an estimated audience of 15,955,974 people in Italy.
The average Inter Milan fan in Italy is 37.6 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include FIFA World Cup, A.C. Milan, Tuttosport, with strongest over-indexing on FIFA World Cup (1.51× the country average).
Demographically, the Inter Milan audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Inter Milan fan in Italy is more male, around 37.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Inter Milan profile in Italy.
39.1% are female, 60.9% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 39.1% |
| Male | 60.9% |
| Average age | 37.6 |
| Estimated audience size | 15,955,974 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide Inter Milan audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 19.0% |
| Indonesia | 7.4% |
| United States | 5.6% |
Where the Inter Milan audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~4.5M | 1.48× | |
| 02 | Puglia | ~1.5M | 1.36× | |
| 03 | Calabria | ~700K | 1.26× | |
| 04 | Sicilia | ~2M | 1.12× | |
| 05 | Veneto | ~1.5M | 1.09× | |
| 06 | Piedmont | ~1.5M | 1.05× | |
| 07 | Tuscany | ~1.5M | 1.05× | |
| 08 | Marche | ~500K | 1.04× | |
| 09 | Abruzzo | ~400K | 1.04× | |
| 10 | Emilia-Romagna | ~1.5M | 1.03× | |
| 11 | Sardinia | ~500K | 1.01× | |
| 12 | Basilicata | ~200K | 1.01× | |
| 13 | Umbria | ~300K | 0.94× | |
| 14 | Lazio | ~2M | 0.93× | |
| 15 | Campania | ~2M | 0.89× | |
| 16 | Liguria | ~400K | 0.86× | |
| 17 | Friuli-Venezia Giulia | ~300K | 0.82× | |
| 18 | Molise | ~70K | 0.82× | |
| 19 | Trentino-Alto Adige/Südtirol | ~200K | 0.71× | |
| 20 | Aosta Valley | ~20K | 0.53× |
The strongest cross-interests of the Inter Milan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stadio Giuseppe Meazza | Sports | 2.37× | ||
| 02 | Neymar | Sports | 1.81× | ||
| 03 | Sports betting | Games | 1.79× | ||
| 04 | Eurobet | Games | 1.75× | ||
| 05 | Admiralbet | Games | 1.75× | ||
| 06 | Arsenal F.C. | Sports | 1.74× | ||
| 07 | FIFA (video game series) | Games | 1.72× | ||
| 08 | EA Sports FC | Games | 1.72× | ||
| 09 | Bwin | Games | 1.71× | ||
| 10 | Manchester City F.C. | Sports | 1.69× | ||
| 11 | Gaming computer | Technology & Electronics | 1.68× | ||
| 12 | Borussia Dortmund | Sports | 1.66× | ||
| 13 | Tuttosport | Sports | 1.65× | ||
| 14 | Ligue 1 | Sports | 1.65× | ||
| 15 | FC Bayern Munich | Sports | 1.56× | ||
| 16 | Goldbet | Games | 1.56× | ||
| 17 | A.C. Milan | Sports | 1.53× | ||
| 18 | corriere dello sport | Sports | 1.53× | ||
| 19 | FIFA World Cup | Sports | 1.51× | ||
| 20 | Fortnite | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.94× | |
| Social Media Usage | JOY | 0.93× | |
| Need for Security | CONSERVATISM | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.80× | |
| Mindfulness | BALANCE | 0.82× | |
| DIY Mentality | THRILL | 0.82× |
Inter Milan has an estimated audience of 15,955,974 people in Italy, concentrated in Lombardy and Lazio.
39.1% of Inter Milan fans are female, 60.9% are male, with an average age of 37.6 years.
Inter Milan fans show strongest brand affinity for FIFA World Cup (1.51×), A.C. Milan (1.53×), and Tuttosport (1.65×) over the country average.
Inter Milan fans in Italy are most concentrated in Lombardy (reach ~4.5M), Lazio (reach ~2M), and Campania (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Inter Milan itself, the audience over-indexes on A.C. Milan (1.53×), Tuttosport (1.65×), corriere dello sport (1.53×), and Stadio Giuseppe Meazza (2.37×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Inter Milan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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