Rascasse Audience Intelligence

Borussia Dortmund Fan Demographics in Germany

Borussia Dortmund has an estimated audience of 39.1M people in Germany.

#3among Soccer in Germany
#2among teams in Germany
#3in Sports

The average Borussia Dortmund fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

By number of fans, Borussia Dortmund ranks #2 among the 18 Bundesliga teams in Germany — 4.7× the group median.

Women make up 30.9% of the fan base, 1.9 percentage points more than the group average.

Compared with the other 17 Bundesliga teams, Borussia Dortmund fans stand out for their interest in DFB-Pokal, Erling Haaland and Sport Bild.

In Q3/2026, search interest was +11.2% on the same quarter a year earlier; the median across the group was +10.2%.

Most fans live in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top affinities include DFB-Pokal, SC Freiburg, Borussia Mönchengladbach, with strongest over-indexing on DFB-Pokal (5.14× the country average).

The typical Borussia Dortmund fan in Germany is more male, around 36.5 years old, with a notable affinity for DFB-Pokal.

Category: Sports · Type: Team · Subtype: Soccer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
39.1M
in Germany
Gender
30.9%♀
69.1% male
Age
36.5
average years
Country rank
#10
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Borussia Dortmund fans

30.9% are female, 69.1% are male, average age 36.5.

Fig. 02

Gender split

30.9%
Female
69.1%
Male
Demographic split for Borussia Dortmund audience in Germany
MetricValue
Female30.9%
Male69.1%
Average age36.5
Estimated audience size39.1M
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Borussia Dortmund audience in Germany
Age bracketShare%
16-2431%
25-3419%
35-4418%
45-5417%
55+16%
Fig. 04

Worldwide distribution

52.7%

of the worldwide Borussia Dortmund audience comes from Germany.

Worldwide audience distribution share by country for Borussia Dortmund
CountryShare
Germany52.7%
Brazil4.4%
United States3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Borussia Dortmund fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~14M2.60×
02Sachsen-Anhalt~1M1.11×
03Thüringen~1M1.11×
04Niedersachsen~4M1.09×
05Sachsen~2M1.09×
06Saarland~500K1.04×
07Brandenburg~1M0.96×
08Rheinland-Pfalz~2M0.92×
09Mecklenburg-Vorpommern~700K0.91×
10Schleswig-Holstein~1M0.86×
11Hessen~2.5M0.85×
12Baden-Württemberg~4.5M0.83×
13Hamburg~700K0.80×
14Berlin~1M0.68×
15Bayern~4M0.67×
16Bremen~200K0.54×
Fig. 06

Affinity by region

Affinity by region — Borussia Dortmund, Germany
0.54×1.00×2.60×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Borussia Dortmund audience vs. the country average
#·InterestCategoryAffinity×
01DFB-PokalSports5.14×
02SC FreiburgSports5.09×
03Borussia MönchengladbachSports5.03×
04Hannover 96Sports4.93×
05Erling HaalandSports4.86×
06Jürgen KloppSports4.81×
07VfL WolfsburgSports4.81×
08Sport BildSports4.63×
09FC Schalke 04Sports4.19×
10RB LeipzigSports3.86×
112. BundesligaSports3.78×
12SV Werder BremenSports3.75×
13TransfermarktSports3.64×
14Hamburger SVSports3.64×
15VfB StuttgartSports3.42×
16SportschauSports3.22×
17BundesligaSports2.83×
18FC Bayern MunichSports2.82×
19FIFA World CupSports2.62×
20UEFA Champions LeagueSports2.48×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Borussia Dortmund audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Borussia Dortmund audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL0.91×
Quality AwarenessPREMIUM0.90×
Need for SecurityCONSERVATISM0.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Borussia Dortmund audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.47×
Design AffinityPREMIUM0.58×
ExtroversionTHRILL0.60×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in Germany

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Borussia Dortmund over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/borussia-dortmund-15972” · Methodology