A data profile of the people who buy, follow and care about Manchester City F.C. in Italy — modelled from more than twelve digital signal sources. Manchester City F.C. has an estimated audience of 6,295,962 people in Italy.
The average Manchester City F.C. fan in Italy is 33.7 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Jannik Sinner, FIFA World Cup, Arsenal F.C., with strongest over-indexing on Jannik Sinner (2.14× the country average).
Demographically, the Manchester City F.C. audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Manchester City F.C. fan in Italy is more male, around 33.7 years old, with strong Social Media Usage tendencies and a notable affinity for Jannik Sinner.
The key figures that characterise the Manchester City F.C. profile in Italy.
37.3% are female, 62.7% are male, average age 33.7.
| Metric | Value |
|---|---|
| Female | 37.3% |
| Male | 62.7% |
| Average age | 33.7 |
| Estimated audience size | 6,295,962 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 11% |
of the worldwide Manchester City F.C. audience comes from Italy.
| Country | Share |
|---|---|
| United Kingdom | 9.9% |
| United States | 7.4% |
| Brazil | 5.9% |
Where the Manchester City F.C. audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1.5M | 1.37× | |
| 02 | Campania | ~900K | 1.33× | |
| 03 | Lazio | ~900K | 1.20× | |
| 04 | Sicilia | ~600K | 1.17× | |
| 05 | Puglia | ~500K | 1.17× | |
| 06 | Calabria | ~200K | 1.17× | |
| 07 | Tuscany | ~500K | 1.10× | |
| 08 | Piedmont | ~500K | 1.07× | |
| 09 | Emilia-Romagna | ~500K | 1.06× | |
| 10 | Veneto | ~500K | 1.05× | |
| 11 | Trentino-Alto Adige/Südtirol | ~100K | 1.04× | |
| 12 | Marche | ~100K | 0.95× | |
| 13 | Liguria | ~200K | 0.94× | |
| 14 | Abruzzo | ~100K | 0.88× | |
| 15 | Sardinia | ~200K | 0.85× | |
| 16 | Friuli-Venezia Giulia | ~100K | 0.85× | |
| 17 | Basilicata | ~50K | 0.85× | |
| 18 | Umbria | ~90K | 0.84× | |
| 19 | Molise | ~20K | 0.66× | |
| 20 | Aosta Valley | ~10K | 0.60× |
The strongest cross-interests of the Manchester City F.C. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Arsenal F.C. | Sports | 6.03× | ||
| 02 | Ligue 1 | Sports | 5.28× | ||
| 03 | Neymar | Sports | 5.17× | ||
| 04 | Manchester United F.C. | Sports | 4.63× | ||
| 05 | Bundesliga | Sports | 4.50× | ||
| 06 | FC Bayern Munich | Sports | 3.99× | ||
| 07 | Chelsea F.C. | Sports | 3.87× | ||
| 08 | FIFA World Cup | Sports | 3.68× | ||
| 09 | La Liga | Sports | 3.56× | ||
| 10 | UEFA Europa League | Sports | 3.55× | ||
| 11 | Premier League | Sports | 3.05× | ||
| 12 | A.C. Milan | Sports | 2.98× | ||
| 13 | UEFA Champions League | Sports | 2.95× | ||
| 14 | corriere dello sport | Sports | 2.42× | ||
| 15 | Tuttosport | Sports | 2.36× | ||
| 16 | Juventus F.C. | Sports | 2.35× | ||
| 17 | La Gazzetta dello Sport | Sports | 2.27× | ||
| 18 | Carlos Alcaraz | Sports | 2.23× | ||
| 19 | Jannik Sinner | Sports | 2.14× | ||
| 20 | Serie A | Sports | 1.85× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.28× | |
| Early Adopter Mentality | POWER | 1.22× | |
| Risk Appetite | THRILL | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.65× | |
| DIY Mentality | THRILL | 0.70× | |
| Spirituality | BALANCE | 0.71× |
Manchester City F.C. has an estimated audience of 6,295,962 people in Italy, concentrated in Lombardy and Campania.
37.3% of Manchester City F.C. fans are female, 62.7% are male, with an average age of 33.7 years.
Manchester City F.C. fans show strongest brand affinity for Jannik Sinner (2.14×), FIFA World Cup (3.68×), and Arsenal F.C. (6.03×) over the country average.
Manchester City F.C. fans in Italy are most concentrated in Lombardy (reach ~1.5M), Campania (reach ~900K), and Lazio (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Manchester City F.C. itself, the audience over-indexes on FIFA World Cup (3.68×), Arsenal F.C. (6.03×), Serie A (1.85×), and A.C. Milan (2.98×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Manchester City F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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