A data profile of the people who buy, follow and care about FC Bayern Munich in Italy — modelled from more than twelve digital signal sources. FC Bayern Munich has an estimated audience of 5,877,665 people in Italy.
The average FC Bayern Munich fan in Italy is 34.2 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Jannik Sinner, Manchester City F.C., Ligue 1, with strongest over-indexing on Jannik Sinner (3.1× the country average).
Demographically, the FC Bayern Munich audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical FC Bayern Munich fan in Italy is more male, around 34.2 years old, with strong Career Orientation tendencies and a notable affinity for Jannik Sinner.
The key figures that characterise the FC Bayern Munich profile in Italy.
39.3% are female, 60.7% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 39.3% |
| Male | 60.7% |
| Average age | 34.2 |
| Estimated audience size | 5,877,665 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 12% |
of the worldwide FC Bayern Munich audience comes from Italy.
| Country | Share |
|---|---|
| Germany | 27.3% |
| United States | 5.8% |
| Italy | 4.8% |
Where the FC Bayern Munich audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~5K | 1.53× | |
| 02 | Lombardy | ~50K | 1.47× | |
| 03 | Piedmont | ~20K | 1.28× | |
| 04 | Sicilia | ~20K | 1.23× | |
| 05 | Lazio | ~30K | 1.15× | |
| 06 | Friuli-Venezia Giulia | ~4K | 1.12× | |
| 07 | Veneto | ~10K | 1.03× | |
| 08 | Campania | ~20K | 1.02× | |
| 09 | Tuscany | ~10K | 1.02× | |
| 10 | Puglia | ~10K | 0.99× | |
| 11 | Calabria | ~5K | 0.98× | |
| 12 | Marche | ~4K | 0.97× | |
| 13 | Abruzzo | ~4K | 0.97× | |
| 14 | Liguria | ~5K | 0.95× | |
| 15 | Emilia-Romagna | ~10K | 0.93× | |
| 16 | Aosta Valley | <1K | 0.91× | |
| 17 | Basilicata | ~1K | 0.88× | |
| 18 | Molise | <1K | 0.85× | |
| 19 | Umbria | ~2K | 0.81× | |
| 20 | Sardinia | ~4K | 0.75× |
The strongest cross-interests of the FC Bayern Munich audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Germany national football team | Sports | 11.25× | ||
| 02 | Ligue 1 | Sports | 10.89× | ||
| 03 | Dante | Sports | 10.18× | ||
| 04 | Manchester City F.C. | Sports | 10.04× | ||
| 05 | Arsenal F.C. | Sports | 7.89× | ||
| 06 | Bundesliga | Sports | 7.53× | ||
| 07 | Sofascore | Sports | 7.36× | ||
| 08 | Chelsea F.C. | Sports | 7.18× | ||
| 09 | La Liga | Sports | 6.12× | ||
| 10 | Cagliari Calcio | Sports | 5.54× | ||
| 11 | Bologna F.C. 1909 | Sports | 5.31× | ||
| 12 | UEFA Europa League | Sports | 4.78× | ||
| 13 | S.S. Lazio | Sports | 4.59× | ||
| 14 | Manchester United F.C. | Sports | 4.54× | ||
| 15 | FIFA World Cup | Sports | 3.61× | ||
| 16 | A.C. Milan | Sports | 3.25× | ||
| 17 | Tuttosport | Sports | 3.19× | ||
| 18 | Jannik Sinner | Sports | 3.10× | ||
| 19 | UEFA Champions League | Sports | 2.40× | ||
| 20 | Serie A | Sports | 1.98× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.35× | |
| Risk Appetite | THRILL | 1.29× | |
| Tradition | CONSERVATISM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.64× | |
| Mindfulness | BALANCE | 0.71× | |
| DIY Mentality | THRILL | 0.71× |
FC Bayern Munich has an estimated audience of 5,877,665 people in Italy, concentrated in Lombardy and Lazio.
39.3% of FC Bayern Munich fans are female, 60.7% are male, with an average age of 34.2 years.
FC Bayern Munich fans show strongest brand affinity for Jannik Sinner (3.1×), Manchester City F.C. (10.04×), and Ligue 1 (10.89×) over the country average.
FC Bayern Munich fans in Italy are most concentrated in Lombardy (reach ~50K), Lazio (reach ~30K), and Campania (reach ~20K). These three regions account for the largest share of the active audience.
Beyond FC Bayern Munich itself, the audience over-indexes on Manchester City F.C. (10.04×), Ligue 1 (10.89×), Arsenal F.C. (7.89×), and FIFA World Cup (3.61×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for FC Bayern Munich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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