UEFA Champions League Audience in Italy
UEFA Champions League has an estimated audience of 19,244,035 people in Italy. 34.1% are female, 65.9% are male, average age 37.0. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Serie A, FIFA World Cup, Juventus F.C., A.C. Milan, UEFA Europa League.
The average UEFA Champions League fan in Italy is 37.0 years old, more male, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Serie A, FIFA World Cup, Juventus F.C., with strongest over-indexing on Serie A (1.69× the country average). Demographically, the UEFA Champions League audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of UEFA Champions League fans
| Metric | Value |
|---|---|
| Female | 34.1% |
| Male | 65.9% |
| Average age | 37.0 |
| Estimated audience size | 19,244,035 |
Audience persona
The typical UEFA Champions League fan in Italy is more male, around 37.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Serie A.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 5,394,966 | 1.41× |
| Lazio | 3,006,862 | 1.13× |
| Campania | 2,304,722 | 0.94× |
| Emilia-Romagna | 2,141,348 | 1.2× |
| Piedmont | 1,983,305 | 1.23× |
| Veneto | 1,963,400 | 1.14× |
| Tuscany | 1,786,459 | 1.24× |
| Sicilia | 1,584,961 | 0.84× |
| Puglia | 1,517,888 | 1.01× |
| Sardinia | 649,073 | 1.06× |
| Liguria | 618,911 | 1.01× |
| Marche | 568,805 | 1.05× |
| Calabria | 563,595 | 0.85× |
| Abruzzo | 457,494 | 0.95× |
| Trentino-Alto Adige/Südtirol | 420,165 | 1.02× |
| Friuli-Venezia Giulia | 386,244 | 0.94× |
| Umbria | 326,833 | 0.93× |
| Basilicata | 139,682 | 0.7× |
| Molise | 77,556 | 0.75× |
| Aosta Valley | 33,227 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Serie A | 1.69× | Sports |
| FIFA World Cup | 2.35× | Sports |
| Juventus F.C. | 1.86× | Sports |
| A.C. Milan | 2.12× | Sports |
| UEFA Europa League | 2.81× | Sports |
| Tuttosport | 2.23× | Sports |
| La Gazzetta dello Sport | 1.82× | Sports |
| corriere dello sport | 2.09× | Sports |
| Inter Milan | 1.54× | Sports |
| Premier League | 1.94× | Sports |
| Manchester City F.C. | 2.53× | Sports |
| Real Madrid C.F. | 1.8× | Sports |
| Liverpool F.C. | 2.57× | Sports |
| Arsenal F.C. | 2.32× | Sports |
| La Liga | 2.22× | Sports |
| Manchester United F.C. | 2.07× | Sports |
| Team sport | 1.57× | Sports |
| Chelsea F.C. | 2.2× | Sports |
| Cristiano Ronaldo | 2.25× | Sports |
| Bologna F.C. 1909 | 1.82× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.25 |
| Patriotism | CONSERVATISM | 1.19 |
| Indulgence | JOY | 1.18 |
| Career Orientation | POWER | 1.13 |
| Extroversion | THRILL | 1.11 |
| LGBTQ+ Identity | OPEN | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 7.9% |
| United States | 7.3% |
| Brazil | 6.6% |
See UEFA Champions League audiences in other countries
- UEFA Champions League — Germany
- UEFA Champions League — United States
- UEFA Champions League — United Kingdom
- UEFA Champions League — France
- UEFA Champions League — Spain
- UEFA Champions League — Brazil
- UEFA Champions League — Japan
- UEFA Champions League — South Korea
- UEFA Champions League — India
- UEFA Champions League — Canada
- UEFA Champions League — Mexico
More Soccer audiences in Italy
- Serie A (58,030,133)
- Juventus F.C. (38,280,080)
- FIFA World Cup (25,543,586)
- A.S. Roma (22,352,189)
- A.C. Milan (20,507,810)
Frequently asked questions
How many fans does UEFA Champions League have in Italy?
UEFA Champions League has an estimated audience of 19,244,035 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of UEFA Champions League fans?
34.1% of UEFA Champions League fans are female, 65.9% are male, with an average age of 37.0 years.
Which brands do UEFA Champions League fans like most?
UEFA Champions League fans show strongest brand affinity for Serie A (1.69×), FIFA World Cup (2.35×), and Juventus F.C. (1.86×) over the country average.
Where do UEFA Champions League fans live in Italy?
UEFA Champions League fans in Italy are most concentrated in Lombardy (reach 5,394,966), Lazio (reach 3,006,862), and Campania (reach 2,304,722). These three regions account for the largest share of the active audience.
What other brands do UEFA Champions League fans also like?
Beyond UEFA Champions League itself, the audience over-indexes on FIFA World Cup (2.35×), Juventus F.C. (1.86×), A.C. Milan (2.12×), and UEFA Europa League (2.81×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for UEFA Champions League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.