A data profile of the people who buy, follow and care about UEFA Champions League in Italy — modelled from more than twelve digital signal sources. UEFA Champions League has an estimated audience of 21,436,677 people in Italy.
The average UEFA Champions League fan in Italy is 37.0 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Serie A, FIFA World Cup, A.C. Milan, with strongest over-indexing on Serie A (1.69× the country average).
Demographically, the UEFA Champions League audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Social Media Usage, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical UEFA Champions League fan in Italy is more male, around 37.0 years old, with strong Social Media Usage tendencies and a notable affinity for Serie A.
The key figures that characterise the UEFA Champions League profile in Italy.
34.1% are female, 65.9% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 34.1% |
| Male | 65.9% |
| Average age | 37.0 |
| Estimated audience size | 21,436,677 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide UEFA Champions League audience comes from Italy.
| Country | Share |
|---|---|
| United States | 8.8% |
| Italy | 7.7% |
| Brazil | 7.2% |
Where the UEFA Champions League audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~5.5M | 1.41× | |
| 02 | Tuscany | ~2M | 1.24× | |
| 03 | Piedmont | ~2M | 1.23× | |
| 04 | Emilia-Romagna | ~2M | 1.20× | |
| 05 | Veneto | ~2M | 1.14× | |
| 06 | Lazio | ~3M | 1.13× | |
| 07 | Sardinia | ~600K | 1.06× | |
| 08 | Marche | ~600K | 1.05× | |
| 09 | Trentino-Alto Adige/Südtirol | ~400K | 1.02× | |
| 10 | Puglia | ~1.5M | 1.01× | |
| 11 | Liguria | ~600K | 1.01× | |
| 12 | Abruzzo | ~500K | 0.95× | |
| 13 | Campania | ~2.5M | 0.94× | |
| 14 | Friuli-Venezia Giulia | ~400K | 0.94× | |
| 15 | Umbria | ~300K | 0.93× | |
| 16 | Calabria | ~600K | 0.85× | |
| 17 | Sicilia | ~1.5M | 0.84× | |
| 18 | Molise | ~80K | 0.75× | |
| 19 | Basilicata | ~100K | 0.70× | |
| 20 | Aosta Valley | ~30K | 0.61× |
The strongest cross-interests of the UEFA Champions League audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | UEFA Europa League | Sports | 2.81× | ||
| 02 | Manchester City F.C. | Sports | 2.53× | ||
| 03 | FIFA World Cup | Sports | 2.35× | ||
| 04 | Arsenal F.C. | Sports | 2.32× | ||
| 05 | Tuttosport | Sports | 2.23× | ||
| 06 | La Liga | Sports | 2.22× | ||
| 07 | Chelsea F.C. | Sports | 2.20× | ||
| 08 | FC Bayern Munich | Sports | 2.16× | ||
| 09 | A.C. Milan | Sports | 2.12× | ||
| 10 | corriere dello sport | Sports | 2.09× | ||
| 11 | Manchester United F.C. | Sports | 2.07× | ||
| 12 | Premier League | Sports | 1.94× | ||
| 13 | Juventus F.C. | Sports | 1.86× | ||
| 14 | S.S. Lazio | Sports | 1.86× | ||
| 15 | La Gazzetta dello Sport | Sports | 1.82× | ||
| 16 | Real Madrid C.F. | Sports | 1.80× | ||
| 17 | Serie A | Sports | 1.69× | ||
| 18 | FC Barcelona | Sports | 1.66× | ||
| 19 | Team sport | Sports | 1.57× | ||
| 20 | Inter Milan | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.95× | |
| Career Orientation | POWER | 0.95× | |
| Need for Security | CONSERVATISM | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.58× | |
| DIY Mentality | THRILL | 0.64× | |
| Community Orientation | OPEN | 0.66× |
UEFA Champions League has an estimated audience of 21,436,677 people in Italy, concentrated in Lombardy and Lazio.
34.1% of UEFA Champions League fans are female, 65.9% are male, with an average age of 37.0 years.
UEFA Champions League fans show strongest brand affinity for Serie A (1.69×), FIFA World Cup (2.35×), and A.C. Milan (2.12×) over the country average.
UEFA Champions League fans in Italy are most concentrated in Lombardy (reach ~5.5M), Lazio (reach ~3M), and Campania (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond UEFA Champions League itself, the audience over-indexes on FIFA World Cup (2.35×), A.C. Milan (2.12×), UEFA Europa League (2.81×), and Tuttosport (2.23×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for UEFA Champions League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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