A data profile of the people who buy, follow and care about Chelsea F.C. in Italy — modelled from more than twelve digital signal sources. Chelsea F.C. has an estimated audience of 5,148,587 people in Italy.
The average Chelsea F.C. fan in Italy is 33.6 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include FIFA World Cup, Ligue 1, Sports betting, with strongest over-indexing on FIFA World Cup (1.73× the country average).
Demographically, the Chelsea F.C. audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Chelsea F.C. fan in Italy is more male, around 33.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Chelsea F.C. profile in Italy.
36.4% are female, 63.6% are male, average age 33.6.
| Metric | Value |
|---|---|
| Female | 36.4% |
| Male | 63.6% |
| Average age | 33.6 |
| Estimated audience size | 5,148,587 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 12% |
of the worldwide Chelsea F.C. audience comes from Italy.
| Country | Share |
|---|---|
| United States | 10.0% |
| United Kingdom | 9.9% |
| Brazil | 7.4% |
Where the Chelsea F.C. audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1.5M | 1.39× | |
| 02 | Campania | ~800K | 1.38× | |
| 03 | Tuscany | ~500K | 1.35× | |
| 04 | Lazio | ~800K | 1.29× | |
| 05 | Emilia-Romagna | ~500K | 1.18× | |
| 06 | Puglia | ~400K | 1.12× | |
| 07 | Veneto | ~500K | 1.11× | |
| 08 | Calabria | ~200K | 1.07× | |
| 09 | Piedmont | ~400K | 1.04× | |
| 10 | Sicilia | ~500K | 1.01× | |
| 11 | Liguria | ~100K | 1.01× | |
| 12 | Marche | ~100K | 0.93× | |
| 13 | Abruzzo | ~100K | 0.91× | |
| 14 | Friuli-Venezia Giulia | ~90K | 0.90× | |
| 15 | Umbria | ~70K | 0.88× | |
| 16 | Sardinia | ~100K | 0.85× | |
| 17 | Basilicata | ~40K | 0.85× | |
| 18 | Trentino-Alto Adige/Südtirol | ~80K | 0.81× | |
| 19 | Aosta Valley | ~10K | 0.79× | |
| 20 | Molise | ~20K | 0.77× |
The strongest cross-interests of the Chelsea F.C. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Salaryman | Business & Career | 4.55× | ||
| 02 | Sports betting | Games | 3.70× | ||
| 03 | Ligue 1 | Sports | 3.39× | ||
| 04 | Eurobet | Games | 2.86× | ||
| 05 | Gaming computer | Technology & Electronics | 2.80× | ||
| 06 | Manchester City F.C. | Sports | 2.62× | ||
| 07 | Snai | Games | 2.60× | ||
| 08 | Bundesliga | Sports | 2.57× | ||
| 09 | Arsenal F.C. | Sports | 2.50× | ||
| 10 | Goldbet | Games | 2.41× | ||
| 11 | La Liga | Sports | 2.17× | ||
| 12 | FC Bayern Munich | Sports | 2.06× | ||
| 13 | Manchester United F.C. | Sports | 2.04× | ||
| 14 | UEFA Europa League | Sports | 1.96× | ||
| 15 | Jasmine Paolini | Sports | 1.88× | ||
| 16 | Serie B | Sports | 1.76× | ||
| 17 | FIFA World Cup | Sports | 1.73× | ||
| 18 | Team sport | Sports | 1.69× | ||
| 19 | Sneakers (footwear) | Fashion & Accessoires | 1.65× | ||
| 20 | Mobile game | Games | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.94× | |
| Career Orientation | POWER | 0.89× | |
| Price Sensitivity | PREMIUM | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.48× | |
| Tradition | CONSERVATISM | 0.59× | |
| Quality Awareness | PREMIUM | 0.61× |
Chelsea F.C. has an estimated audience of 5,148,587 people in Italy, concentrated in Lombardy and Lazio.
36.4% of Chelsea F.C. fans are female, 63.6% are male, with an average age of 33.6 years.
Chelsea F.C. fans show strongest brand affinity for FIFA World Cup (1.73×), Ligue 1 (3.39×), and Sports betting (3.7×) over the country average.
Chelsea F.C. fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~800K), and Campania (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Chelsea F.C. itself, the audience over-indexes on Ligue 1 (3.39×), Sports betting (3.7×), Manchester City F.C. (2.62×), and Jasmine Paolini (1.88×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Chelsea F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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