A data profile of the people who buy, follow and care about S.S. Lazio in Italy — modelled from more than twelve digital signal sources. S.S. Lazio has an estimated audience of 8,115,804 people in Italy.
The average S.S. Lazio fan in Italy is 35.9 years old, more male, and lives primarily in Lazio.
The audience is concentrated in Lazio, Lombardy, Campania.
Top brand affinities include Stadio Olimpico, Jannik Sinner, Serie A, with strongest over-indexing on Stadio Olimpico (12.83× the country average).
Demographically, the S.S. Lazio audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Patriotism, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical S.S. Lazio fan in Italy is more male, around 35.9 years old, with strong Patriotism tendencies and a notable affinity for Stadio Olimpico.
The key figures that characterise the S.S. Lazio profile in Italy.
38.7% are female, 61.3% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 38.7% |
| Male | 61.3% |
| Average age | 35.9 |
| Estimated audience size | 8,115,804 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 15% |
of the worldwide S.S. Lazio audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 47.8% |
| Brazil | 5.5% |
| United States | 3.8% |
Where the S.S. Lazio audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~4.5M | 9.02× | |
| 02 | Umbria | ~100K | 1.25× | |
| 03 | Abruzzo | ~100K | 0.87× | |
| 04 | Marche | ~100K | 0.70× | |
| 05 | Lombardy | ~700K | 0.68× | |
| 06 | Sardinia | ~100K | 0.67× | |
| 07 | Campania | ~400K | 0.65× | |
| 08 | Veneto | ~300K | 0.64× | |
| 09 | Tuscany | ~300K | 0.62× | |
| 10 | Calabria | ~100K | 0.61× | |
| 11 | Molise | ~20K | 0.61× | |
| 12 | Puglia | ~300K | 0.59× | |
| 13 | Aosta Valley | ~9K | 0.57× | |
| 14 | Emilia-Romagna | ~300K | 0.55× | |
| 15 | Basilicata | ~30K | 0.55× | |
| 16 | Piedmont | ~200K | 0.47× | |
| 17 | Trentino-Alto Adige/Südtirol | ~50K | 0.44× | |
| 18 | Liguria | ~70K | 0.43× | |
| 19 | Friuli-Venezia Giulia | ~50K | 0.40× | |
| 20 | Sicilia | ~200K | 0.39× |
The strongest cross-interests of the S.S. Lazio audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stadio Olimpico | Sports | 12.83× | ||
| 02 | Everton F.C. | Sports | 7.75× | ||
| 03 | Frosinone Calcio | Sports | 4.28× | ||
| 04 | Bologna F.C. 1909 | Sports | 3.72× | ||
| 05 | Ligue 1 | Sports | 3.64× | ||
| 06 | RomaToday | News | 3.12× | ||
| 07 | corriere dello sport | Sports | 2.95× | ||
| 08 | Team sport | Sports | 2.72× | ||
| 09 | Tuttosport | Sports | 2.31× | ||
| 10 | Carlos Alcaraz | Sports | 2.29× | ||
| 11 | Jannik Sinner | Sports | 2.26× | ||
| 12 | FIFA World Cup | Sports | 2.03× | ||
| 13 | Il Messaggero | News | 1.99× | ||
| 14 | UEFA Champions League | Sports | 1.97× | ||
| 15 | A.C. Milan | Sports | 1.88× | ||
| 16 | La Gazzetta dello Sport | Sports | 1.80× | ||
| 17 | A.S. Roma | Sports | 1.79× | ||
| 18 | Juventus F.C. | Sports | 1.77× | ||
| 19 | Food | Food & Beverages | 1.65× | ||
| 20 | Serie A | Sports | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.19× | |
| Indulgence | JOY | 1.17× | |
| Need for Security | CONSERVATISM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.85× | |
| Creativity | OPEN | 0.88× | |
| Tradition | CONSERVATISM | 0.92× |
S.S. Lazio has an estimated audience of 8,115,804 people in Italy, concentrated in Lazio and Lombardy.
38.7% of S.S. Lazio fans are female, 61.3% are male, with an average age of 35.9 years.
S.S. Lazio fans show strongest brand affinity for Stadio Olimpico (12.83×), Jannik Sinner (2.26×), and Serie A (1.62×) over the country average.
S.S. Lazio fans in Italy are most concentrated in Lazio (reach ~4.5M), Lombardy (reach ~700K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond S.S. Lazio itself, the audience over-indexes on Jannik Sinner (2.26×), Serie A (1.62×), FIFA World Cup (2.03×), and Food (1.65×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for S.S. Lazio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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