Rascasse Audience Intelligence

Jannik Sinner Audience in Italy

A data profile of the people who buy, follow and care about Jannik Sinner in Italy — modelled from more than twelve digital signal sources. Jannik Sinner has an estimated audience of 110,110,152 people in Italy.

The average Jannik Sinner fan in Italy is 42.5 years old, more male, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Campania.

Top brand affinities include Australian Open, US Open (tennis), Fabio Fognini, with strongest over-indexing on Australian Open (20.18× the country average).

Demographically, the Jannik Sinner audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.

The typical Jannik Sinner fan in Italy is more male, around 42.5 years old, with strong Risk Appetite tendencies and a notable affinity for Australian Open.

Category: Sports · Type: Person · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jannik Sinner profile in Italy.

Audience size
110.1M
in Italy
Gender
24.7%
75.3% male
Age
42.5
average years
Country rank
#1
Person in Italy
Fig. 01

Search interest · 12-month trend

+32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jannik Sinner fans

24.7% are female, 75.3% are male, average age 42.5.

Fig. 02

Gender split

24.7%
Female
75.3%
Male
Demographic split for Jannik Sinner audience in Italy
MetricValue
Female24.7%
Male75.3%
Average age42.5
Estimated audience size110,110,152
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Jannik Sinner audience in Italy
Age bracketShare%
16-1914%
20-2916%
30-3919%
40-4924%
50+27%
Fig. 04

Worldwide distribution

65.6%

of the worldwide Jannik Sinner audience comes from Italy.

Worldwide audience distribution share by country for Jannik Sinner
CountryShare
Italy65.6%
United States5.3%
Spain3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jannik Sinner audience in Italy is strongest.

Fig. 05

Top regions by affinity

Jannik Sinner fans by region: top regions in Italy
#RegionReachAffinity×
01Trentino-Alto Adige/Südtirol~800K3.15×
02Veneto~3.5M1.16×
03Emilia-Romagna~3.5M1.07×
04Marche~1M1.04×
05Tuscany~3M1.03×
06Piedmont~3.5M1.00×
07Sardinia~1M0.98×
08Liguria~1M0.97×
09Lombardy~8M0.94×
10Abruzzo~1M0.94×
11Friuli-Venezia Giulia~800K0.94×
12Umbria~700K0.92×
13Puglia~3M0.88×
14Lazio~5.5M0.87×
15Sicilia~4M0.75×
16Basilicata~400K0.62×
17Aosta Valley~100K0.62×
18Campania~5M0.60×
19Molise~200K0.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jannik Sinner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jannik Sinner audience
#·InterestCategoryAffinity×
01Ready Player OneMovies & TV24.33×
02ATP World Tour Masters 1000Sports21.93×
03Fabio FogniniSports21.79×
04Australian OpenSports20.18×
05SuperTennis TVSports16.24×
06Andre AgassiSports13.16×
07US Open (tennis)Sports11.68×
08Rafael NadalSports9.64×
09Roger FedererSports8.84×
10Italian Open (tennis)Sports8.75×
11Amanda SeyfriedMovies & TV8.52×
12Novak DjokovicSports7.98×
13Venus WilliamsSports6.86×
14Alexander ZverevSports6.66×
15The Championships, WimbledonSports5.56×
16Padel (sport)Sports5.40×
17FC Bayern MunichSports3.10×
18TuttosportSports1.80×
19FIFA World CupSports1.61×
20A.C. MilanSports1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jannik Sinner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Jannik Sinner audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.40×
Career OrientationPOWER1.31×
Sports ActivityPOWER1.25×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Jannik Sinner audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.64×
CreativityOPEN0.66×
Family OrientationCONSERVATISM0.73×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Jannik Sinner have in Italy?

Jannik Sinner has an estimated audience of 110,110,152 people in Italy, concentrated in Lombardy and Lazio.

02

What is the gender split and age of Jannik Sinner fans?

24.7% of Jannik Sinner fans are female, 75.3% are male, with an average age of 42.5 years.

03

Which brands do Jannik Sinner fans like most?

Jannik Sinner fans show strongest brand affinity for Australian Open (20.18×), US Open (tennis) (11.68×), and Fabio Fognini (21.79×) over the country average.

04

Where do Jannik Sinner fans live in Italy?

Jannik Sinner fans in Italy are most concentrated in Lombardy (reach ~8M), Lazio (reach ~5.5M), and Campania (reach ~5M). These three regions account for the largest share of the active audience.

05

What other brands do Jannik Sinner fans also like?

Beyond Jannik Sinner itself, the audience over-indexes on US Open (tennis) (11.68×), Fabio Fognini (21.79×), Novak Djokovic (7.98×), and The Championships, Wimbledon (5.56×) compared to the Italy average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Italy who actively search for Jannik Sinner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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