S.S. Lazio Audience in Germany
S.S. Lazio has an estimated audience of 502,795 people in Germany. 22.3% are female, 77.7% are male, average age 29.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: FC Nantes, Albania national football team, Bologna F.C. 1909, Backyard, Landscaping.
The average S.S. Lazio fan in Germany is 29.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include FC Nantes, Albania national football team, Bologna F.C. 1909, with strongest over-indexing on FC Nantes (56.31× the country average). Demographically, the S.S. Lazio audience skews more male with an average age of 29.9, and over-indexes on personality traits such as Spirituality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of S.S. Lazio fans
| Metric | Value |
|---|---|
| Female | 22.3% |
| Male | 77.7% |
| Average age | 29.9 |
| Estimated audience size | 502,795 |
Audience persona
The typical S.S. Lazio fan in Germany is more male, around 29.9 years old, with strong Spirituality tendencies and a notable affinity for FC Nantes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 135,247 | 1.11× |
| Bayern | 88,550 | 0.99× |
| Baden-Württemberg | 85,774 | 1.13× |
| Hessen | 50,782 | 1.2× |
| Niedersachsen | 46,556 | 0.86× |
| Sachsen | 25,107 | 0.92× |
| Rheinland-Pfalz | 24,648 | 0.88× |
| Berlin | 23,589 | 0.95× |
| Mecklenburg-Vorpommern | 21,701 | 2.04× |
| Schleswig-Holstein | 18,660 | 0.93× |
| Hamburg | 15,279 | 1.21× |
| Brandenburg | 11,994 | 0.69× |
| Sachsen-Anhalt | 9,297 | 0.64× |
| Thüringen | 8,564 | 0.6× |
| Saarland | 6,475 | 0.95× |
| Bremen | 4,299 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FC Nantes | 56.31× | Sports |
| Albania national football team | 27.5× | Sports |
| Bologna F.C. 1909 | 37.5× | Sports |
| Backyard | 11.11× | Home & Garden |
| Landscaping | 7.89× | Home & Garden |
| Landscape design | 7.04× | Business & Career |
| Persian cat | 6.99× | Pets & Animals |
| Sunderland A.F.C. | 25.1× | Sports |
| Ronaldo | 37.99× | Sports |
| 1. FC Magdeburg | 9.39× | Sports |
| Maltese (dog) | 6.26× | Pets & Animals |
| Siamese cat | 6.88× | Pets & Animals |
| Transfermarkt | 4.16× | Sports |
| Pomeranian (dog) | 5.75× | Pets & Animals |
| For sale by owner | 8.2× | Home & Garden |
| Birthday Gifts | 7.58× | Kids & Family |
| Der Tagesspiegel | 5× | News |
| Kayak fishing | 10.83× | Sports |
| Unique Gifts | 5.81× | Shopping |
| Fanatik | 7.83× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.55 |
| Risk Appetite | THRILL | 1.48 |
| Sports Activity | POWER | 1.16 |
| Social Media Usage | JOY | 1.15 |
| Travelling | THRILL | 1.11 |
| Individualism | JOY | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 52.2% |
| Germany | 4.3% |
| Indonesia | 2.9% |
See S.S. Lazio audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does S.S. Lazio have in Germany?
S.S. Lazio has an estimated audience of 502,795 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of S.S. Lazio fans?
22.3% of S.S. Lazio fans are female, 77.7% are male, with an average age of 29.9 years.
Which brands do S.S. Lazio fans like most?
S.S. Lazio fans show strongest brand affinity for FC Nantes (56.31×), Albania national football team (27.5×), and Bologna F.C. 1909 (37.5×) over the country average.
Where do S.S. Lazio fans live in Germany?
S.S. Lazio fans in Germany are most concentrated in Nordrhein-Westfalen (reach 135,247), Bayern (reach 88,550), and Baden-Württemberg (reach 85,774). These three regions account for the largest share of the active audience.
What other brands do S.S. Lazio fans also like?
Beyond S.S. Lazio itself, the audience over-indexes on Albania national football team (27.5×), Bologna F.C. 1909 (37.5×), Backyard (11.11×), and Landscaping (7.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for S.S. Lazio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.