Sunderland A.F.C. Audience in Germany
Sunderland A.F.C. has an estimated audience of 290,247 people in Germany. 31.0% are female, 69.0% are male, average age 32.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: FC Nantes, Albania national football team, S.S. Lazio, Persian cat, Pomeranian (dog).
The average Sunderland A.F.C. fan in Germany is 32.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include FC Nantes, Albania national football team, S.S. Lazio, with strongest over-indexing on FC Nantes (145.19× the country average). Demographically, the Sunderland A.F.C. audience skews more male with an average age of 32.6, and over-indexes on personality traits such as LGBTQ+ Identity, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Sunderland A.F.C. fans
| Metric | Value |
|---|---|
| Female | 31.0% |
| Male | 69.0% |
| Average age | 32.6 |
| Estimated audience size | 290,247 |
Audience persona
The typical Sunderland A.F.C. fan in Germany is more male, around 32.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for FC Nantes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 120,114 | 1.33× |
| Bayern | 67,492 | 1.02× |
| Baden-Württemberg | 55,915 | 0.99× |
| Niedersachsen | 43,988 | 1.1× |
| Hessen | 35,403 | 1.12× |
| Rheinland-Pfalz | 21,172 | 1.02× |
| Berlin | 20,417 | 1.11× |
| Sachsen | 16,660 | 0.82× |
| Schleswig-Holstein | 15,067 | 1.02× |
| Sachsen-Anhalt | 12,836 | 1.2× |
| Hamburg | 12,527 | 1.34× |
| Brandenburg | 9,709 | 0.76× |
| Thüringen | 7,515 | 0.71× |
| Mecklenburg-Vorpommern | 6,082 | 0.77× |
| Saarland | 4,057 | 0.8× |
| Bremen | 3,511 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FC Nantes | 145.19× | Sports |
| Albania national football team | 46.96× | Sports |
| S.S. Lazio | 48.3× | Sports |
| Persian cat | 12.41× | Pets & Animals |
| Pomeranian (dog) | 11.13× | Pets & Animals |
| Jordan Henderson | 124.57× | Sports |
| Siamese cat | 11.73× | Pets & Animals |
| Maltese (dog) | 8.6× | Pets & Animals |
| HEMA | 20× | Shopping |
| Bengal cat | 9.89× | Pets & Animals |
| Black cat | 8.69× | Pets & Animals |
| Dog health | 6.52× | Pets & Animals |
| Cat play and toys | 7.22× | Pets & Animals |
| Kitten | 5.93× | Pets & Animals |
| Harry Kane | 8.58× | Sports |
| Lorik Cana | 132.91× | Sports |
| Litter box | 6.54× | Pets & Animals |
| Somalia national football team | 19.31× | Sports |
| West Bromwich Albion F.C. | 43.48× | Sports |
| Transfermarkt | 4.34× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.69 |
| Spirituality | BALANCE | 1.53 |
| Sustainability | BALANCE | 1.5 |
| Risk Appetite | THRILL | 1.5 |
| Early Adopter Mentality | POWER | 1.42 |
| Urban Lifestyle | OPEN | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 21.2% |
| United States | 6.2% |
| Italy | 5.5% |
See Sunderland A.F.C. audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Sunderland A.F.C. have in Germany?
Sunderland A.F.C. has an estimated audience of 290,247 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sunderland A.F.C. fans?
31.0% of Sunderland A.F.C. fans are female, 69.0% are male, with an average age of 32.6 years.
Which brands do Sunderland A.F.C. fans like most?
Sunderland A.F.C. fans show strongest brand affinity for FC Nantes (145.19×), Albania national football team (46.96×), and S.S. Lazio (48.3×) over the country average.
Where do Sunderland A.F.C. fans live in Germany?
Sunderland A.F.C. fans in Germany are most concentrated in Nordrhein-Westfalen (reach 120,114), Bayern (reach 67,492), and Baden-Württemberg (reach 55,915). These three regions account for the largest share of the active audience.
What other brands do Sunderland A.F.C. fans also like?
Beyond Sunderland A.F.C. itself, the audience over-indexes on Albania national football team (46.96×), S.S. Lazio (48.3×), Persian cat (12.41×), and Pomeranian (dog) (11.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sunderland A.F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.