Rascasse Audience Intelligence

Sunderland A.F.C. Audience in Germany

Name: Sunderland A.F.C. — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Sunderland A.F.C. in Germany — modelled from more than twelve digital signal sources. Sunderland A.F.C. has an estimated audience of 416,375 people in Germany.

#331among Soccer in Germany #203among Team in Germany #1065in Sports

The average Sunderland A.F.C. fan in Germany is 32.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FC Nantes, Albania national football team, S.S. Lazio, with strongest over-indexing on FC Nantes (145.19× the country average).

Demographically, the Sunderland A.F.C. audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Individualism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sunderland A.F.C. fan in Germany is more male, around 32.6 years old, with strong Individualism tendencies and a notable affinity for FC Nantes.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sunderland A.F.C. profile in Germany.

Audience size

416K

in Germany

Gender

31.0%♀

69.0% male

Age

32.6

average years

Country rank

#13552

Team in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Sunderland A.F.C. fans

31.0% are female, 69.0% are male, average age 32.6.

Fig. 02

Gender split

31.0%

Female

69.0%

Male

Demographic split for Sunderland A.F.C. audience in Germany
Metric	Value
Female	31.0%
Male	69.0%
Average age	32.6
Estimated audience size	416,375

Fig. 03

Age distribution

Age distribution of the Sunderland A.F.C. audience in Germany
Age bracket	Share	%
16-19		36%
20-29		25%
30-39		15%
40-49		15%
50+		9%

Fig. 04

Worldwide distribution

3.9%

of the worldwide Sunderland A.F.C. audience comes from Germany.

Worldwide audience distribution share by country for Sunderland A.F.C.
Country	Share
United Kingdom	19.7%
United States	5.9%
Brazil	5.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sunderland A.F.C. audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sunderland A.F.C. fans by region: top regions in Germany
#	Region	Reach	×
01	Nordrhein-Westfalen	~100K	1.30×
02	Hamburg	~10K	1.22×
03	Bayern	~70K	1.11×
04	Hessen	~30K	1.10×
05	Niedersachsen	~40K	1.08×
06	Baden-Württemberg	~60K	1.06×
07	Bremen	~4K	1.06×
08	Rheinland-Pfalz	~20K	1.04×
09	Sachsen-Anhalt	~10K	1.03×
10	Berlin	~20K	0.99×
11	Schleswig-Holstein	~10K	0.99×
12	Saarland	~5K	0.89×
13	Sachsen	~20K	0.85×
14	Brandenburg	~10K	0.81×
15	Mecklenburg-Vorpommern	~6K	0.81×
16	Thüringen	~8K	0.79×

Affinity by region — Sunderland A.F.C., Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sunderland A.F.C. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sunderland A.F.C. audience
#	Interest	Category	×
01	FC Nantes	Sports	145.19×
02	Jordan Henderson	Sports	124.57×
03	S.S. Lazio	Sports	48.30×
04	Albania national football team	Sports	46.96×
05	West Bromwich Albion F.C.	Sports	43.48×
06	HEMA	Shopping	20.00×
07	Somalia national football team	Sports	19.31×
08	Persian cat	Pets & Animals	12.41×
09	Siamese cat	Pets & Animals	11.73×
10	Pomeranian (dog)	Pets & Animals	11.13×
11	Bengal cat	Pets & Animals	9.89×
12	Vincent Kompany	Sports	8.80×
13	Black cat	Pets & Animals	8.69×
14	Maltese (dog)	Pets & Animals	8.60×
15	Harry Kane	Sports	8.58×
16	Michael Olise	Sports	8.43×
17	Cat play and toys	Pets & Animals	7.22×
18	Litter box	Pets & Animals	6.54×
19	Dog health	Pets & Animals	6.52×
20	Kitten	Pets & Animals	5.93×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sunderland A.F.C. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Sunderland A.F.C. audience · What stands out
Trait	Cluster	Score
Individualism	JOY	2.47×
Pet Ownership	JOY	2.29×
Convenience Orientation	PREMIUM	2.12×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Sunderland A.F.C. audience · Rather not
Trait	Cluster	Score
DIY Mentality	THRILL	1.05×
Quality Awareness	PREMIUM	1.13×
Healthy Lifestyle	BALANCE	1.14×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Sunderland A.F.C. have in Germany?

Sunderland A.F.C. has an estimated audience of 416,375 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Sunderland A.F.C. fans?

31.0% of Sunderland A.F.C. fans are female, 69.0% are male, with an average age of 32.6 years.

Which brands do Sunderland A.F.C. fans like most?

Sunderland A.F.C. fans show strongest brand affinity for FC Nantes (145.19×), Albania national football team (46.96×), and S.S. Lazio (48.3×) over the country average.

Where do Sunderland A.F.C. fans live in Germany?

Sunderland A.F.C. fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

What other brands do Sunderland A.F.C. fans also like?

Beyond Sunderland A.F.C. itself, the audience over-indexes on Albania national football team (46.96×), S.S. Lazio (48.3×), Jordan Henderson (124.57×), and Persian cat (12.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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UEFA Champions League (19,101,805)

See Sunderland A.F.C. audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sunderland A.F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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