Dog health Audience in Germany
Dog health has an estimated audience of 6,876,055 people in Germany. 64.0% are female, 36.0% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Dog grooming, Fressnapf, Livemusic, Cat food, Pet store.
The average Dog health fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Dog grooming, Fressnapf, Livemusic, with strongest over-indexing on Dog grooming (20.26× the country average). Demographically, the Dog health audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Dog health fans
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 38.4 |
| Estimated audience size | 6,876,055 |
Audience persona
The typical Dog health fan in Germany is more female, around 38.4 years old, with strong Pet Ownership tendencies and a notable affinity for Dog grooming.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,066,852 | 0.71× |
| Baden-Württemberg | 552,280 | 0.59× |
| Bayern | 471,011 | 0.43× |
| Niedersachsen | 419,233 | 0.63× |
| Rheinland-Pfalz | 410,221 | 1.19× |
| Sachsen | 240,255 | 0.71× |
| Schleswig-Holstein | 236,478 | 0.96× |
| Hessen | 232,968 | 0.44× |
| Sachsen-Anhalt | 214,389 | 1.2× |
| Brandenburg | 206,348 | 0.97× |
| Thüringen | 195,277 | 1.11× |
| Mecklenburg-Vorpommern | 188,557 | 1.44× |
| Saarland | 165,815 | 1.96× |
| Berlin | 149,924 | 0.49× |
| Bremen | 144,327 | 2.45× |
| Hamburg | 111,151 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog grooming | 20.26× | Pets & Animals |
| Fressnapf | 10.98× | Shopping |
| Livemusic | 7.91× | Music & Radio |
| Cat food | 7× | Pets & Animals |
| Pet store | 6.42× | Pets & Animals |
| Pet food | 5.18× | Pets & Animals |
| Vegetable Gardening | 8.37× | Food & Beverages |
| Car wash | 7.07× | Cars & Mobility |
| Do it yourself (DIY) | 2.61× | Home & Garden |
| Natural foods | 4.97× | Food & Beverages |
| Ryanair | 2.76× | Travel & Leisure |
| Etsy | 3.66× | Fashion & Accessoires |
| Harry Potter | 1.77× | Movies & TV |
| Non-fiction books | 4.88× | Literature |
| Art Collecting | 7.43× | Arts & Culture |
| Pet sitting | 3.68× | Pets & Animals |
| Local food | 3.04× | Food & Beverages |
| Sports betting | 5.97× | Games |
| Real property | 4.03× | Home & Garden |
| Modern architecture | 3.09× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 3.42 |
| Sports Activity | POWER | 1.87 |
| Sustainability | BALANCE | 1.79 |
| DIY Mentality | THRILL | 1.56 |
| Design Affinity | PREMIUM | 1.4 |
| Travelling | THRILL | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.6% |
| Japan | 13.3% |
| Germany | 6.2% |
See Dog health audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Dog health have in Germany?
Dog health has an estimated audience of 6,876,055 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Dog health fans?
64.0% of Dog health fans are female, 36.0% are male, with an average age of 38.4 years.
Which brands do Dog health fans like most?
Dog health fans show strongest brand affinity for Dog grooming (20.26×), Fressnapf (10.98×), and Livemusic (7.91×) over the country average.
Where do Dog health fans live in Germany?
Dog health fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,066,852), Baden-Württemberg (reach 552,280), and Bayern (reach 471,011). These three regions account for the largest share of the active audience.
What other brands do Dog health fans also like?
Beyond Dog health itself, the audience over-indexes on Fressnapf (10.98×), Livemusic (7.91×), Cat food (7×), and Pet store (6.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dog health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.