A data profile of the people who buy, follow and care about Dog health in United Kingdom — modelled from more than twelve digital signal sources. Dog health has an estimated audience of 6,457,968 people in United Kingdom.
The average Dog health fan in United Kingdom is 42.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Pet store, Pet food, Dog agility, with strongest over-indexing on Pet store (7.54× the country average).
Demographically, the Dog health audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Dog health fan in United Kingdom is more female, around 42.8 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
The key figures that characterise the Dog health profile in United Kingdom.
70.0% are female, 30.0% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 70.0% |
| Male | 30.0% |
| Average age | 42.8 |
| Estimated audience size | 6,457,968 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Dog health audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.6% |
| Japan | 13.3% |
| Germany | 6.2% |
Where the Dog health audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~800K | 1.49× | |
| 02 | South West | ~700K | 1.33× | |
| 03 | Wales | ~400K | 1.13× | |
| 04 | England | ~5M | 1.03× | |
| 05 | North East | ~300K | 1.00× | |
| 06 | Northern Ireland | ~200K | 0.97× | |
| 07 | Scotland | ~500K | 0.94× | |
| 08 | East Midlands | ~400K | 0.93× | |
| 09 | West Midlands | ~300K | 0.93× | |
| 10 | East of England | ~500K | 0.91× | |
| 11 | South East | ~800K | 0.88× | |
| 12 | North West | ~600K | 0.86× |
The strongest cross-interests of the Dog health audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog agility | Pets & Animals | 7.87× | ||
| 02 | Pet store | Pets & Animals | 7.54× | ||
| 03 | Cats (musical) | Music & Radio | 5.72× | ||
| 04 | Dog training | Pets & Animals | 5.09× | ||
| 05 | Pet food | Pets & Animals | 4.71× | ||
| 06 | Dog grooming | Pets & Animals | 4.16× | ||
| 07 | Pet sitting | Pets & Animals | 3.94× | ||
| 08 | Animal rights | Politics & Society | 2.82× | ||
| 09 | Philanthropy | Arts & Culture | 2.80× | ||
| 10 | Livemusic | Music & Radio | 2.78× | ||
| 11 | Veterinary medicine | Business & Career | 2.75× | ||
| 12 | Etsy | Fashion & Accessoires | 2.27× | ||
| 13 | Contemporary art | Arts & Culture | 2.08× | ||
| 14 | Museum | Arts & Culture | 1.92× | ||
| 15 | Nonprofit organization | Politics & Society | 1.88× | ||
| 16 | Fine art | Business & Career | 1.85× | ||
| 17 | Costco | Shopping | 1.83× | ||
| 18 | Donald Trump | Politics & Society | 1.74× | ||
| 19 | Dunelm | Home & Garden | 1.66× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 3.93× | |
| Community Orientation | OPEN | 2.20× | |
| Price Sensitivity | PREMIUM | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.89× | |
| Social Media Usage | JOY | 0.93× | |
| Convenience Orientation | PREMIUM | 0.97× |
Dog health has an estimated audience of 6,457,968 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
70.0% of Dog health fans are female, 30.0% are male, with an average age of 42.8 years.
Dog health fans show strongest brand affinity for Pet store (7.54×), Pet food (4.71×), and Dog agility (7.87×) over the country average.
Dog health fans in United Kingdom are most concentrated in England (reach ~5M), Yorkshire and the Humber (reach ~800K), and South East (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Dog health itself, the audience over-indexes on Pet food (4.71×), Dog agility (7.87×), Pet sitting (3.94×), and Cats (musical) (5.72×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Dog health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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