A data profile of the people who buy, follow and care about Dog health in Italy — modelled from more than twelve digital signal sources. Dog health has an estimated audience of 6,358,359 people in Italy.
The average Dog health fan in Italy is 41.3 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Dog training, Pet store, Pet food, with strongest over-indexing on Dog training (10.9× the country average).
Demographically, the Dog health audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Pet Ownership, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
The typical Dog health fan in Italy is more female, around 41.3 years old, with strong Pet Ownership tendencies and a notable affinity for Dog training.
The key figures that characterise the Dog health profile in Italy.
64.3% are female, 35.7% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 41.3 |
| Estimated audience size | 6,358,359 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Dog health audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.6% |
| Japan | 13.3% |
| Germany | 6.2% |
Where the Dog health audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~100K | 1.10× | |
| 02 | Friuli-Venezia Giulia | ~100K | 1.10× | |
| 03 | Abruzzo | ~200K | 1.09× | |
| 04 | Calabria | ~200K | 1.07× | |
| 05 | Marche | ~200K | 1.05× | |
| 06 | Liguria | ~200K | 1.04× | |
| 07 | Puglia | ~400K | 0.97× | |
| 08 | Sicilia | ~500K | 0.96× | |
| 09 | Tuscany | ~400K | 0.96× | |
| 10 | Veneto | ~500K | 0.95× | |
| 11 | Piedmont | ~400K | 0.95× | |
| 12 | Campania | ~700K | 0.94× | |
| 13 | Emilia-Romagna | ~500K | 0.94× | |
| 14 | Lazio | ~700K | 0.92× | |
| 15 | Lombardy | ~1M | 0.86× |
The strongest cross-interests of the Dog health audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog training | Pets & Animals | 10.90× | ||
| 02 | Dog grooming | Pets & Animals | 7.35× | ||
| 03 | Cats (musical) | Music & Radio | 6.64× | ||
| 04 | Road trip | Travel & Leisure | 5.81× | ||
| 05 | Pet sitting | Pets & Animals | 5.61× | ||
| 06 | Crime fiction | Literature | 5.14× | ||
| 07 | Draught beer | Food & Beverages | 4.94× | ||
| 08 | Pet store | Pets & Animals | 4.54× | ||
| 09 | GitHub | Internet & Social Media | 4.49× | ||
| 10 | Bohemian style | Fashion & Accessoires | 3.97× | ||
| 11 | Pet food | Pets & Animals | 3.93× | ||
| 12 | Chocolate brownie | Food & Beverages | 3.92× | ||
| 13 | Emotional intelligence | Health | 3.27× | ||
| 14 | Cat food | Pets & Animals | 3.07× | ||
| 15 | Summer vacation | Travel & Leisure | 2.88× | ||
| 16 | Veterinary medicine | Business & Career | 2.88× | ||
| 17 | Wildlife photography | Technology & Electronics | 2.82× | ||
| 18 | Activism | Politics & Society | 2.62× | ||
| 19 | Digital photography | Business & Career | 1.93× | ||
| 20 | Dogs | Pets & Animals | 1.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 5.14× | |
| Individualism | JOY | 1.67× | |
| Travelling | THRILL | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.65× | |
| Need for Security | CONSERVATISM | 0.74× | |
| Tradition | CONSERVATISM | 0.82× |
Dog health has an estimated audience of 6,358,359 people in Italy, concentrated in Lombardy and Lazio.
64.3% of Dog health fans are female, 35.7% are male, with an average age of 41.3 years.
Dog health fans show strongest brand affinity for Dog training (10.9×), Pet store (4.54×), and Pet food (3.93×) over the country average.
Dog health fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~700K), and Campania (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Dog health itself, the audience over-indexes on Pet store (4.54×), Pet food (3.93×), Pet sitting (5.61×), and Dog grooming (7.35×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Dog health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.