Dog health Audience in United States

Dog health has an estimated audience of 27,197,383 people in United States. 63.1% are female, 36.9% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: PSV Eindhoven, Planet Fitness, Pet food, Pet store, Diaper bag.

The average Dog health fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include PSV Eindhoven, Planet Fitness, Pet food, with strongest over-indexing on PSV Eindhoven (91.98× the country average). Demographically, the Dog health audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Dog health fans

Demographic split for Dog health audience in United States
MetricValue
Female63.1%
Male36.9%
Average age37.9
Estimated audience size27,197,383

Audience persona

The typical Dog health fan in United States is more female, around 37.9 years old, with strong Pet Ownership tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Dog health in United States
RegionReachAffinity
California1,859,3090.62×
Texas1,381,9640.59×
Florida1,243,9960.68×
New York888,0840.58×
Ohio662,9950.79×
Pennsylvania648,5190.71×
Arizona606,6751.09×
Illinois584,4180.65×
North Carolina531,2120.65×
Michigan493,3370.69×
Washington423,5910.78×
Colorado416,7010.97×
Virginia409,0560.62×
Indiana404,9650.82×
Wisconsin397,8730.97×
Georgia386,8410.46×
Tennessee366,3020.67×
Missouri364,1810.83×
Oregon321,4611.03×
Oklahoma296,5390.98×
New Jersey290,8780.42×
Minnesota290,3120.74×
South Carolina289,4600.71×
Massachusetts287,3330.54×
Alabama282,4880.74×
Maryland249,0600.53×
Utah245,8011.01×
Kentucky235,0930.69×
Idaho231,2931.7×
Arkansas227,4171.01×
Kansas216,8871.01×
Nevada206,6420.79×
Iowa205,9010.92×
New Mexico175,9021.29×
Mississippi170,6590.76×
Louisiana168,5970.48×
West Virginia164,3681.3×
Connecticut157,6400.58×
South Dakota154,5772.46×
Montana149,7981.99×
Nebraska138,9341.02×
New Hampshire128,9841.2×
Maine124,4741.28×
Wyoming113,9692.83×
Rhode Island112,0941.29×
Hawaii103,5690.89×
Alaska103,1031.77×
North Dakota98,1561.76×
Washington, District of Columbia92,6141.13×
Delaware89,2301.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dog health audience
BrandAffinityCategory
PSV Eindhoven91.98×Sports
Planet Fitness3.13×Sports
Pet food3.56×Pets & Animals
Pet store4.1×Pets & Animals
Diaper bag4.71×Kids & Family
Hobby Lobby2.69×Home & Garden
Aldi2.47×Shopping
Travel photography4.17×Technology & Electronics
Lace wig3.44×Beauty & Wellness
FC Bayern Munich4.08×Sports
Back to the Future8.28×Movies & TV
Dog agility7.04×Pets & Animals
Best Buy2.16×Shopping
Clarinet5×Music & Radio
Fine-art photography4.32×Technology & Electronics
Deutsche Eishockey Liga20.22×Sports
PetSmart5.14×Shopping
Long hair3.27×Beauty & Wellness
Pet sitting3.6×Pets & Animals
Largemouth bass4.88×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dog health audience
TraitClusterScore
Pet OwnershipJOY2.58
LGBTQ+ IdentityOPEN1.88
Design AffinityPREMIUM1.53
SustainabilityBALANCE1.43
Luxury OrientationPREMIUM1.35
TravellingTHRILL1.33

Worldwide distribution

Worldwide audience distribution share by country for Dog health
CountryShare
United States24.6%
Japan13.3%
Germany6.2%

See Dog health audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Dog health have in United States?

Dog health has an estimated audience of 27,197,383 people in United States, concentrated in California and Texas.

What is the gender split and age of Dog health fans?

63.1% of Dog health fans are female, 36.9% are male, with an average age of 37.9 years.

Which brands do Dog health fans like most?

Dog health fans show strongest brand affinity for PSV Eindhoven (91.98×), Planet Fitness (3.13×), and Pet food (3.56×) over the country average.

Where do Dog health fans live in United States?

Dog health fans in United States are most concentrated in California (reach 1,859,309), Texas (reach 1,381,964), and Florida (reach 1,243,996). These three regions account for the largest share of the active audience.

What other brands do Dog health fans also like?

Beyond Dog health itself, the audience over-indexes on Planet Fitness (3.13×), Pet food (3.56×), Pet store (4.1×), and Diaper bag (4.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dog health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.