Rascasse Audience Intelligence

Dog health Audience in United States

A data profile of the people who buy, follow and care about Dog health in United States — modelled from more than twelve digital signal sources. Dog health has an estimated audience of 27,197,383 people in United States.

#740among Topic in United States#27in Pets & Animals

The average Dog health fan in United States is 37.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dog agility, Pet sitting, Dog training, with strongest over-indexing on Dog agility (10.8× the country average).

Demographically, the Dog health audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dog health fan in United States is more female, around 37.9 years old, with strong Pet Ownership tendencies and a notable affinity for Dog agility.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dog health profile in United States.

Audience size
27.2M
in United States
Gender
63.1%♀
36.9% male
Age
37.9
average years
Country rank
#1080
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dog health fans

63.1% are female, 36.9% are male, average age 37.9.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Dog health audience in United States
MetricValue
Female63.1%
Male36.9%
Average age37.9
Estimated audience size27,197,383
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Dog health audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3916%
40-4918%
50+20%
Fig. 04

Worldwide distribution

24.6%

of the worldwide Dog health audience comes from United States.

Worldwide audience distribution share by country for Dog health
CountryShare
United States24.6%
Japan13.3%
Germany6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dog health audience in United States is strongest.

Fig. 05

Top regions by affinity

Dog health fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~200K2.19×
02South Dakota~90K1.39×
03Alaska~70K1.26×
04Montana~90K1.24×
05Vermont~60K1.24×
06North Dakota~70K1.20×
07Idaho~200K1.19×
08West Virginia~100K1.11×
09Maine~100K1.08×
10New Mexico~100K1.07×
11Rhode Island~90K1.07×
12Delaware~80K1.07×
13New Hampshire~100K1.05×
14Nebraska~100K1.02×
15Hawaii~100K1.02×
16Arkansas~200K1.00×
17Arizona~500K0.98×
18Kansas~200K0.98×
19Oregon~300K0.97×
20Utah~200K0.97×
21Mississippi~200K0.97×
22Oklahoma~300K0.96×
23Iowa~200K0.96×
24Wisconsin~400K0.94×
25Colorado~400K0.93×
26Nevada~200K0.91×
27Alabama~300K0.90×
28Kentucky~300K0.90×
29Missouri~400K0.89×
30Indiana~400K0.88×
31South Carolina~400K0.88×
32Louisiana~300K0.88×
33Connecticut~200K0.88×
34Minnesota~300K0.87×
35Tennessee~500K0.84×
36Washington~500K0.84×
37Ohio~700K0.83×
38Maryland~400K0.82×
39Michigan~600K0.81×
40Massachusetts~400K0.80×
41Pennsylvania~700K0.78×
42North Carolina~600K0.78×
43Virginia~500K0.78×
44Illinois~700K0.75×
45New Jersey~500K0.75×
46Georgia~600K0.74×
47Florida~1.5M0.72×
48New York~1M0.67×
49California~2M0.66×
50Texas~1.5M0.65×
Fig. 06

Affinity by region

Affinity by region — Dog health, United States
0.65×1.00×2.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dog health audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dog health audience
#·InterestCategoryAffinity×
01Dog agilityPets & Animals10.80×
02International educationBusiness & Career8.24×
03Dog trainingPets & Animals7.76×
04Pet sittingPets & Animals6.14×
05PetSmartShopping5.60×
06Diaper bagKids & Family3.68×
07Pet storePets & Animals3.61×
08Shih TzuPets & Animals3.42×
09French BulldogPets & Animals3.34×
10Yorkshire TerrierPets & Animals3.26×
11PoodlePets & Animals3.24×
12Pet foodPets & Animals3.13×
13Dog harnessPets & Animals3.12×
14BulldogPets & Animals3.11×
15Chihuahua (dog)Pets & Animals3.09×
16Labrador RetrieverPets & Animals3.02×
17Planet FitnessSports2.83×
18Dog walkingPets & Animals2.70×
19Trader Joe'sShopping1.90×
20DogsPets & Animals1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dog health audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dog health audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.73×
Community OrientationOPEN1.55×
Design AffinityPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dog health audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.86×
Social Media UsageJOY0.87×
Quality AwarenessPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dog health have in United States?

Dog health has an estimated audience of 27,197,383 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dog health fans?

63.1% of Dog health fans are female, 36.9% are male, with an average age of 37.9 years.

03

Which brands do Dog health fans like most?

Dog health fans show strongest brand affinity for Dog agility (10.8×), Pet sitting (6.14×), and Dog training (7.76×) over the country average.

04

Where do Dog health fans live in United States?

Dog health fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Dog health fans also like?

Beyond Dog health itself, the audience over-indexes on Pet sitting (6.14×), Dog training (7.76×), Planet Fitness (2.83×), and Pet food (3.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Dog health audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dog health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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