Pet food Audience in United States

Pet food logo

Pet food has an estimated audience of 44,388,848 people in United States. 61.4% are female, 38.6% are male, average age 39.1. Top regions: California, Texas, Florida. Top brand affinities: Beauty, Dog food, Dog health, Chewy, Pomeranian (dog).

The average Pet food fan in United States is 39.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Beauty, Dog food, Dog health, with strongest over-indexing on Beauty (1.6× the country average). Demographically, the Pet food audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Pet food fans

Demographic split for Pet food audience in United States
MetricValue
Female61.4%
Male38.6%
Average age39.1
Estimated audience size44,388,848

Audience persona

The typical Pet food fan in United States is more female, around 39.1 years old, with strong Pet Ownership tendencies and a notable affinity for Beauty.

Top regions in United States

Top regions ranked by reach for Pet food in United States
RegionReachAffinity
California6,492,6231.33×
Texas3,300,7550.86×
Florida2,741,8040.91×
New York2,288,9610.92×
Pennsylvania1,735,5271.16×
Ohio1,490,9881.09×
North Carolina1,333,5901×
Michigan1,268,8761.09×
Illinois1,232,3100.83×
Virginia1,024,6630.95×
Georgia993,5050.73×
Tennessee978,8351.1×
Indiana936,8601.16×
Colorado931,8481.33×
Washington883,1860.99×
New Jersey840,0050.74×
Arizona795,3240.88×
Missouri793,8101.11×
Wisconsin790,5031.18×
Minnesota765,6661.2×
South Carolina745,4921.12×
Massachusetts698,4120.8×
Kentucky583,4641.05×
Oregon582,7011.15×
Maryland542,1440.71×
Oklahoma519,9591.05×
Alabama497,8320.8×
Kansas440,9381.26×
Louisiana440,4380.77×
New Hampshire389,9042.23×
Connecticut389,2890.87×
Nevada351,8720.82×
Arkansas334,0950.91×
Iowa308,8290.84×
Mississippi302,2720.83×
Utah290,2660.73×
West Virginia241,1931.17×
New Mexico237,7981.07×
Idaho233,5191.05×
Nebraska203,3580.91×
Maine177,1861.11×
Montana163,3551.33×
Vermont153,4791.97×
Rhode Island116,2030.82×
Hawaii114,8500.6×
Washington, District of Columbia99,1820.74×
Delaware89,7920.73×
South Dakota85,9940.84×
North Dakota68,3790.75×
Wyoming57,3860.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pet food audience
BrandAffinityCategory
Beauty1.6×Beauty & Wellness
Dog food2.84×Pets & Animals
Dog health3.13×Pets & Animals
Chewy2.97×Shopping
Pomeranian (dog)3.33×Pets & Animals
Dog walking2.63×Pets & Animals
Dog harness2.76×Pets & Animals
Chihuahua (dog)2.95×Pets & Animals
Dog lovers2.62×Pets & Animals
Pet store2.43×Pets & Animals
Cat food2.51×Pets & Animals
Dog collar2.48×Pets & Animals
Dog breed1.78×Pets & Animals
Kitten2.17×Pets & Animals
Animal welfare1.77×Politics & Society
Golden Retriever2.28×Pets & Animals
Warriors (novel series)2.29×Literature
Self care1.72×Health
Dog breeding2.89×Pets & Animals
Labrador Retriever2.21×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pet food audience
TraitClusterScore
Pet OwnershipJOY2.05
SustainabilityBALANCE1.3
LGBTQ+ IdentityOPEN1.25
Design AffinityPREMIUM1.22
Early Adopter MentalityPOWER1.11
Sports ActivityPOWER1.09

Worldwide distribution

Worldwide audience distribution share by country for Pet food
CountryShare
United States20.9%
Japan10.2%
China4.9%

See Pet food audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Pet food have in United States?

Pet food has an estimated audience of 44,388,848 people in United States, concentrated in California and Texas.

What is the gender split and age of Pet food fans?

61.4% of Pet food fans are female, 38.6% are male, with an average age of 39.1 years.

Which brands do Pet food fans like most?

Pet food fans show strongest brand affinity for Beauty (1.6×), Dog food (2.84×), and Dog health (3.13×) over the country average.

Where do Pet food fans live in United States?

Pet food fans in United States are most concentrated in California (reach 6,492,623), Texas (reach 3,300,755), and Florida (reach 2,741,804). These three regions account for the largest share of the active audience.

What other brands do Pet food fans also like?

Beyond Pet food itself, the audience over-indexes on Dog food (2.84×), Dog health (3.13×), Chewy (2.97×), and Pomeranian (dog) (3.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pet food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.