Rabbits Audience in United States
Rabbits has an estimated audience of 29,665,715 people in United States. 63.0% are female, 37.0% are male, average age 39.1. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, AccuWeather.
Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (16.85× the country average). Demographically, the Rabbits audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Pet Ownership, Sustainability.
Category: Pets & Animals · Type: Topic
Demographics of Rabbits fans
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 39.1 |
| Estimated audience size | 29,665,715 |
Audience persona
The typical Rabbits fan in United States is more female, around 39.1 years old, with strong Pet Ownership tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 16.85× | Business & Career |
| Google Maps | 13.39× | Internet & Social Media |
| CarGurus | 17.78× | Cars & Mobility |
| Indeed.com | 11.74× | Business & Career |
| AccuWeather | 15.81× | Home & Garden |
| Circle K | 16.83× | Shopping |
| Beetlejuice | 9.95× | Movies & TV |
| Autism Awareness | 19.03× | Health |
| Bruce Willis | 14.58× | Movies & TV |
| DeviantArt | 13.95× | Internet & Social Media |
| Diane Keaton | 11.89× | Movies & TV |
| Billy Bob Thornton | 16.75× | Movies & TV |
| Diabetes mellitus awareness | 12.48× | Health |
| Enterprise Rent-A-Car | 11.08× | Cars & Mobility |
| Aaron Rodgers | 11.69× | Sports |
| Khan Academy | 15.15× | Business & Career |
| Google News | 10.61× | News |
| Clint Eastwood | 14.18× | Movies & TV |
| Blake Lively | 15.24× | Movies & TV |
| Matthew McConaughey | 13.89× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.73 |
| Sustainability | BALANCE | 1.45 |
| Extroversion | THRILL | 1.4 |
| DIY Mentality | THRILL | 1.24 |
| Sports Activity | POWER | 1.2 |
| Early Adopter Mentality | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 9.1% |
| Italy | 4.5% |
See Rabbits audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Rabbits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.