Rascasse Audience Intelligence

Rabbits Audience in United States

A data profile of the people who buy, follow and care about Rabbits in United States — modelled from more than twelve digital signal sources. Rabbits has an estimated audience of 29,665,715 people in United States.

#652among Topic in United States#18in Pets & Animals

The average Rabbits fan in United States is 39.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Do it yourself (DIY), Pet food, Drawing, with strongest over-indexing on Do it yourself (DIY) (1.57× the country average).

Demographically, the Rabbits audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Pet Ownership, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rabbits fan in United States is more female, around 39.1 years old, with strong Pet Ownership tendencies and a notable affinity for Do it yourself (DIY).

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rabbits profile in United States.

Audience size
29.7M
in United States
Gender
63.0%♀
37.0% male
Age
39.1
average years
Country rank
#941
Topic in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rabbits fans

63.0% are female, 37.0% are male, average age 39.1.

Fig. 02

Gender split

63.0%
Female
37.0%
Male
Demographic split for Rabbits audience in United States
MetricValue
Female63.0%
Male37.0%
Average age39.1
Estimated audience size29,665,715
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Rabbits audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3917%
40-4920%
50+22%
Fig. 04

Worldwide distribution

18.8%

of the worldwide Rabbits audience comes from United States.

Worldwide audience distribution share by country for Rabbits
CountryShare
United States18.8%
Japan9.1%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rabbits audience in United States is strongest.

Fig. 05

Top regions by affinity

Rabbits fans by region: top regions in United States
#RegionReachAffinity×
01Texas~3.5M1.28×
02California~4M1.21×
03Louisiana~500K1.20×
04Kentucky~400K1.19×
05Georgia~1M1.14×
06North Carolina~1M1.11×
07Washington~700K1.11×
08Arkansas~300K1.11×
09South Dakota~80K1.11×
10Oklahoma~400K1.09×
11Indiana~600K1.08×
12Pennsylvania~1M1.07×
13Virginia~800K1.06×
14South Carolina~500K1.06×
15Kansas~200K1.06×
16Mississippi~300K1.05×
17Alabama~400K1.04×
18Oregon~400K1.03×
19Utah~300K1.03×
20New Jersey~800K1.02×
21Missouri~500K1.02×
22Alaska~60K1.02×
23Arizona~600K1.01×
24Massachusetts~600K1.01×
25Illinois~1M1.00×
26Ohio~900K1.00×
27New Mexico~100K1.00×
28New York~1.5M0.99×
29Nebraska~100K0.99×
30Maryland~500K0.98×
31Idaho~100K0.97×
32West Virginia~100K0.96×
33North Dakota~60K0.95×
34Michigan~700K0.94×
35Wisconsin~400K0.94×
36Minnesota~400K0.94×
37Connecticut~300K0.94×
38Vermont~50K0.94×
39Iowa~200K0.93×
40Hawaii~100K0.93×
41Tennessee~500K0.92×
42Maine~100K0.92×
43Nevada~300K0.91×
44Montana~70K0.91×
45Florida~2M0.90×
46Rhode Island~80K0.88×
47Colorado~400K0.87×
48New Hampshire~100K0.87×
49Delaware~70K0.85×
50Washington, District of Columbia~60K0.65×
Fig. 06

Affinity by region

Affinity by region — Rabbits, United States
0.65×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rabbits audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rabbits audience
#·InterestCategoryAffinity×
01Online pokerGames2.69×
02Pet storePets & Animals2.27×
03Pet foodPets & Animals2.12×
04DrawingHome & Garden2.10×
05Siberian HuskyPets & Animals2.06×
06ReptilesPets & Animals2.04×
07French BulldogPets & Animals1.89×
08Chihuahua (dog)Pets & Animals1.87×
09Yorkshire TerrierPets & Animals1.86×
10Scooby-DooMovies & TV1.85×
11Dog harnessPets & Animals1.79×
12Dog walkingPets & Animals1.78×
13Labrador RetrieverPets & Animals1.78×
14BulldogPets & Animals1.78×
15Anime conventionLiterature1.76×
16Animal rightsPolitics & Society1.68×
17Ace HardwareHome & Garden1.64×
18Personal careHealth1.58×
19Do it yourself (DIY)Home & Garden1.57×
20GeneticsKids & Family1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rabbits audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rabbits audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.53×
SustainabilityBALANCE1.29×
ExtroversionTHRILL1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rabbits audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.82×
Quality AwarenessPREMIUM0.89×
Social Media UsageJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rabbits have in United States?

Rabbits has an estimated audience of 29,665,715 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rabbits fans?

63.0% of Rabbits fans are female, 37.0% are male, with an average age of 39.1 years.

03

Which brands do Rabbits fans like most?

Rabbits fans show strongest brand affinity for Do it yourself (DIY) (1.57×), Pet food (2.12×), and Drawing (2.1×) over the country average.

04

Where do Rabbits fans live in United States?

Rabbits fans in United States are most concentrated in California (reach ~4M), Texas (reach ~3.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Rabbits fans also like?

Beyond Rabbits itself, the audience over-indexes on Pet food (2.12×), Drawing (2.1×), Pet store (2.27×), and Personal care (1.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Rabbits audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rabbits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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