A data profile of the people who buy, follow and care about Rabbits in Brazil — modelled from more than twelve digital signal sources. Rabbits has an estimated audience of 5,602,854 people in Brazil.
Rabbits has an estimated audience of 5,602,854 people in Brazil. 65.0% are female, 35.0% are male, average age 40.4. Top brand affinities: Reptiles, Desserts, Pizza, Minivans, Blues music.
Top brand affinities include Reptiles, Desserts, Pizza, with strongest over-indexing on Reptiles (4× the country average).
Demographically, the Rabbits audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
The typical Rabbits fan in Brazil is more female, around 40.4 years old, with strong Community Orientation tendencies and a notable affinity for Reptiles.
The key figures that characterise the Rabbits profile in Brazil.
65.0% are female, 35.0% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 40.4 |
| Estimated audience size | 5,602,854 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Rabbits audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 9.1% |
| Italy | 4.5% |
The strongest cross-interests of the Rabbits audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Reptiles | Pets & Animals | 4.00× | ||
| 02 | Maine Coon | Pets & Animals | 3.62× | ||
| 03 | Sylvanian Families | Kids & Family | 3.48× | ||
| 04 | Minivans | Cars & Mobility | 3.43× | ||
| 05 | British Shorthair | Pets & Animals | 3.13× | ||
| 06 | Online poker | Games | 2.43× | ||
| 07 | Detective fiction | Literature | 2.12× | ||
| 08 | American Pit Bull Terrier | Pets & Animals | 2.09× | ||
| 09 | Poodle | Pets & Animals | 2.01× | ||
| 10 | Yorkshire Terrier | Pets & Animals | 1.99× | ||
| 11 | Desserts | Food & Beverages | 1.98× | ||
| 12 | Shih Tzu | Pets & Animals | 1.96× | ||
| 13 | Black cat | Pets & Animals | 1.96× | ||
| 14 | Pizza | Food & Beverages | 1.83× | ||
| 15 | Cruises | Travel & Leisure | 1.73× | ||
| 16 | Blues music | Music & Radio | 1.66× | ||
| 17 | Drawing | Home & Garden | 1.60× | ||
| 18 | Goiás Esporte Clube | Sports | 1.55× | ||
| 19 | Pet food | Pets & Animals | 1.52× | ||
| 20 | Manga | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.66× | |
| Pet Ownership | JOY | 1.54× | |
| Convenience Orientation | PREMIUM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.69× | |
| Quality Awareness | PREMIUM | 0.77× | |
| Luxury Orientation | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Rabbits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.