A data profile of the people who buy, follow and care about Drawing in Brazil — modelled from more than twelve digital signal sources. Drawing has an estimated audience of 8,889,576 people in Brazil.
The average Drawing fan in Brazil is 39.7 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Paraná.
Top brand affinities include Free software, Nature, Photography, with strongest over-indexing on Free software (2.49× the country average).
Demographically, the Drawing audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Creativity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Drawing fan in Brazil is more female, around 39.7 years old, with strong Creativity tendencies and a notable affinity for Free software.
The key figures that characterise the Drawing profile in Brazil.
61.3% are female, 38.7% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 39.7 |
| Estimated audience size | 8,889,576 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Drawing audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 5.2% |
| China | 4.3% |
Where the Drawing audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Paraná | ~800K | 1.44× | |
| 02 | Rio Grande do Sul | ~600K | 1.18× | |
| 03 | Paraíba | ~200K | 1.13× | |
| 04 | Amapá | ~40K | 1.13× | |
| 05 | Santa Catarina | ~500K | 1.11× | |
| 06 | Ceará | ~400K | 1.11× | |
| 07 | Rio Grande do Norte | ~200K | 1.10× | |
| 08 | Pernambuco | ~400K | 1.06× | |
| 09 | Maranhão | ~200K | 1.06× | |
| 10 | São Paulo | ~2.5M | 1.05× | |
| 11 | Amazonas | ~200K | 1.03× | |
| 12 | Sergipe | ~100K | 1.03× | |
| 13 | Pará | ~300K | 1.01× | |
| 14 | Alagoas | ~100K | 1.01× | |
| 15 | Rondônia | ~70K | 1.00× | |
| 16 | Roraima | ~20K | 0.98× | |
| 17 | Piauí | ~100K | 0.96× | |
| 18 | Minas Gerais | ~900K | 0.94× | |
| 19 | Federal District | ~100K | 0.92× | |
| 20 | Acre | ~30K | 0.92× | |
| 21 | Mato Grosso do Sul | ~100K | 0.90× | |
| 22 | Espírito Santo | ~200K | 0.89× | |
| 23 | Bahia | ~500K | 0.88× | |
| 24 | Rio de Janeiro | ~700K | 0.85× | |
| 25 | Mato Grosso | ~100K | 0.84× | |
| 26 | Tocantins | ~50K | 0.83× | |
| 27 | Goiás | ~300K | 0.80× |
The strongest cross-interests of the Drawing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Free software | Technology & Electronics | 2.49× | ||
| 02 | Friendship | Kids & Family | 1.96× | ||
| 03 | Literature | Business & Career | 1.91× | ||
| 04 | Pizza | Food & Beverages | 1.87× | ||
| 05 | Painting | Arts & Culture | 1.83× | ||
| 06 | Music videos | Music & Radio | 1.77× | ||
| 07 | Dance | Business & Career | 1.76× | ||
| 08 | Pop music | Music & Radio | 1.72× | ||
| 09 | Magazines | Literature | 1.71× | ||
| 10 | Spas | Beauty & Wellness | 1.71× | ||
| 11 | Crafts | Home & Garden | 1.68× | ||
| 12 | Nature | Home & Garden | 1.61× | ||
| 13 | Marriage | Kids & Family | 1.60× | ||
| 14 | Photography | Arts & Culture | 1.59× | ||
| 15 | Creativity | Home & Garden | 1.59× | ||
| 16 | Hair products | Beauty & Wellness | 1.58× | ||
| 17 | Coffee | Food & Beverages | 1.57× | ||
| 18 | Dogs | Pets & Animals | 1.56× | ||
| 19 | Politics | Politics & Society | 1.51× | ||
| 20 | Comedy movies | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.58× | |
| Extroversion | THRILL | 1.44× | |
| Community Orientation | OPEN | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.92× | |
| Design Affinity | PREMIUM | 0.94× | |
| Travelling | THRILL | 0.95× |
Drawing has an estimated audience of 8,889,576 people in Brazil, concentrated in São Paulo and Minas Gerais.
61.3% of Drawing fans are female, 38.7% are male, with an average age of 39.7 years.
Drawing fans show strongest brand affinity for Free software (2.49×), Nature (1.61×), and Photography (1.59×) over the country average.
Drawing fans in Brazil are most concentrated in São Paulo (reach ~2.5M), Minas Gerais (reach ~900K), and Paraná (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Drawing itself, the audience over-indexes on Nature (1.61×), Photography (1.59×), Magazines (1.71×), and Comedy movies (1.5×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Drawing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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