A data profile of the people who buy, follow and care about Dogs in Brazil — modelled from more than twelve digital signal sources. Dogs has an estimated audience of 15,919,381 people in Brazil.
The average Dogs fan in Brazil is 41.3 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Paraná, Minas Gerais.
Top brand affinities include Cats, Animal welfare, Birds, with strongest over-indexing on Cats (1.69× the country average).
Demographically, the Dogs audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Dogs fan in Brazil is more female, around 41.3 years old, with strong Creativity tendencies and a notable affinity for Cats.
The key figures that characterise the Dogs profile in Brazil.
63.2% are female, 36.8% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 41.3 |
| Estimated audience size | 15,919,381 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Dogs audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 5.6% |
| Japan | 4.6% |
Where the Dogs audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Paraná | ~1.5M | 1.44× | |
| 02 | Santa Catarina | ~1M | 1.33× | |
| 03 | Federal District | ~300K | 1.32× | |
| 04 | Amazonas | ~300K | 1.10× | |
| 05 | Rio Grande do Sul | ~1M | 1.09× | |
| 06 | Mato Grosso do Sul | ~300K | 1.08× | |
| 07 | Amapá | ~60K | 1.05× | |
| 08 | Pernambuco | ~700K | 1.02× | |
| 09 | Maranhão | ~400K | 1.01× | |
| 10 | Rondônia | ~100K | 1.01× | |
| 11 | Roraima | ~50K | 1.00× | |
| 12 | Pará | ~500K | 0.99× | |
| 13 | Acre | ~50K | 0.99× | |
| 14 | Sergipe | ~200K | 0.97× | |
| 15 | São Paulo | ~4M | 0.96× | |
| 16 | Rio Grande do Norte | ~300K | 0.96× | |
| 17 | Ceará | ~700K | 0.95× | |
| 18 | Mato Grosso | ~300K | 0.95× | |
| 19 | Paraíba | ~300K | 0.94× | |
| 20 | Alagoas | ~200K | 0.94× | |
| 21 | Piauí | ~200K | 0.93× | |
| 22 | Bahia | ~900K | 0.88× | |
| 23 | Espírito Santo | ~300K | 0.85× | |
| 24 | Tocantins | ~90K | 0.85× | |
| 25 | Goiás | ~500K | 0.84× | |
| 26 | Rio de Janeiro | ~1M | 0.83× | |
| 27 | Minas Gerais | ~1.5M | 0.79× |
The strongest cross-interests of the Dogs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Asunción | Travel & Leisure | 1.82× | ||
| 02 | Mars | Food & Beverages | 1.77× | ||
| 03 | Steve Carell | Movies & TV | 1.74× | ||
| 04 | Rescue dog | Pets & Animals | 1.72× | ||
| 05 | Cats | Pets & Animals | 1.69× | ||
| 06 | Donkey | Pets & Animals | 1.68× | ||
| 07 | Picture frame | Home & Garden | 1.65× | ||
| 08 | Mop | Home & Garden | 1.63× | ||
| 09 | Animal welfare | Politics & Society | 1.60× | ||
| 10 | Nail (anatomy) | Health | 1.60× | ||
| 11 | Rexona | Beauty & Wellness | 1.57× | ||
| 12 | Laundry detergent | Home & Garden | 1.56× | ||
| 13 | Birds | Pets & Animals | 1.55× | ||
| 14 | Pedro Pascal | Movies & TV | 1.54× | ||
| 15 | Online quiz | Internet & Social Media | 1.54× | ||
| 16 | Duvet | Home & Garden | 1.53× | ||
| 17 | Firefox | Internet & Social Media | 1.53× | ||
| 18 | Adoption | Kids & Family | 1.52× | ||
| 19 | Petz | Games | 1.51× | ||
| 20 | Animal rights | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.20× | |
| Price Sensitivity | PREMIUM | 1.14× | |
| Community Orientation | OPEN | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.73× | |
| Travelling | THRILL | 0.80× | |
| Design Affinity | PREMIUM | 0.85× |
Dogs has an estimated audience of 15,919,381 people in Brazil, concentrated in São Paulo and Paraná.
63.2% of Dogs fans are female, 36.8% are male, with an average age of 41.3 years.
Dogs fans show strongest brand affinity for Cats (1.69×), Animal welfare (1.6×), and Birds (1.55×) over the country average.
Dogs fans in Brazil are most concentrated in São Paulo (reach ~4M), Paraná (reach ~1.5M), and Minas Gerais (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Dogs itself, the audience over-indexes on Animal welfare (1.6×), Birds (1.55×), Animal rights (1.5×), and Pedro Pascal (1.54×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Dogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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