Dogs Audience in Brazil
Dogs has an estimated audience of 15,919,381 people in Brazil. 63.2% are female, 36.8% are male, average age 41.3. Top regions: São Paulo, Paraná, Minas Gerais. Top brand affinities: Cats, Animal welfare, Birds, Pedro Pascal, Animal rights.
The average Dogs fan in Brazil is 41.3 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Paraná, Minas Gerais. Top brand affinities include Cats, Animal welfare, Birds, with strongest over-indexing on Cats (1.69× the country average). Demographically, the Dogs audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Pet Ownership, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Dogs fans
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 41.3 |
| Estimated audience size | 15,919,381 |
Audience persona
The typical Dogs fan in Brazil is more female, around 41.3 years old, with strong Pet Ownership tendencies and a notable affinity for Cats.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 3,977,539 | 0.96× |
| Paraná | 1,404,422 | 1.44× |
| Minas Gerais | 1,292,576 | 0.78× |
| Rio de Janeiro | 1,228,898 | 0.82× |
| Rio Grande do Sul | 1,026,216 | 1.09× |
| Santa Catarina | 976,376 | 1.34× |
| Bahia | 916,105 | 0.87× |
| Pernambuco | 741,647 | 1.02× |
| Ceará | 661,451 | 0.95× |
| Pará | 512,888 | 0.99× |
| Goiás | 502,537 | 0.83× |
| Maranhão | 401,732 | 1.01× |
| Federal District | 353,792 | 1.33× |
| Amazonas | 305,734 | 1.11× |
| Paraíba | 300,518 | 0.94× |
| Mato Grosso | 282,232 | 0.95× |
| Espírito Santo | 277,666 | 0.84× |
| Mato Grosso do Sul | 254,508 | 1.1× |
| Rio Grande do Norte | 253,255 | 0.95× |
| Alagoas | 214,720 | 0.92× |
| Piauí | 201,409 | 0.91× |
| Sergipe | 160,029 | 0.97× |
| Rondônia | 134,056 | 1.01× |
| Tocantins | 83,843 | 0.8× |
| Amapá | 61,397 | 1.09× |
| Acre | 54,646 | 0.99× |
| Roraima | 45,183 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cats | 1.69× | Pets & Animals |
| Animal welfare | 1.6× | Politics & Society |
| Birds | 1.55× | Pets & Animals |
| Pedro Pascal | 1.54× | Movies & TV |
| Animal rights | 1.5× | Politics & Society |
| Adoption | 1.52× | Kids & Family |
| Duvet | 1.53× | Home & Garden |
| Petz | 1.51× | Games |
| Picture frame | 1.65× | Home & Garden |
| Steve Carell | 1.74× | Movies & TV |
| Rescue dog | 1.72× | Pets & Animals |
| Firefox | 1.53× | Internet & Social Media |
| Nail (anatomy) | 1.6× | Health |
| Donkey | 1.68× | Pets & Animals |
| Rexona | 1.57× | Beauty & Wellness |
| Laundry detergent | 1.56× | Home & Garden |
| Mop | 1.63× | Home & Garden |
| Online quiz | 1.54× | Internet & Social Media |
| Asunción | 1.82× | Travel & Leisure |
| Wischmopp | 1.52× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.92 |
| Mindfulness | BALANCE | 1.83 |
| Creativity | OPEN | 1.78 |
| Need for Security | CONSERVATISM | 1.61 |
| Family Orientation | CONSERVATISM | 1.59 |
| Healthy Lifestyle | BALANCE | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 5.6% |
| Japan | 4.6% |
See Dogs audiences in other countries
More Pets & Animals audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
Frequently asked questions
How many fans does Dogs have in Brazil?
Dogs has an estimated audience of 15,919,381 people in Brazil, concentrated in São Paulo and Paraná.
What is the gender split and age of Dogs fans?
63.2% of Dogs fans are female, 36.8% are male, with an average age of 41.3 years.
Which brands do Dogs fans like most?
Dogs fans show strongest brand affinity for Cats (1.69×), Animal welfare (1.6×), and Birds (1.55×) over the country average.
Where do Dogs fans live in Brazil?
Dogs fans in Brazil are most concentrated in São Paulo (reach 3,977,539), Paraná (reach 1,404,422), and Minas Gerais (reach 1,292,576). These three regions account for the largest share of the active audience.
What other brands do Dogs fans also like?
Beyond Dogs itself, the audience over-indexes on Animal welfare (1.6×), Birds (1.55×), Pedro Pascal (1.54×), and Animal rights (1.5×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Dogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.