A data profile of the people who buy, follow and care about Animal rights in Brazil — modelled from more than twelve digital signal sources. Animal rights has an estimated audience of 4,660,791 people in Brazil.
The average Animal rights fan in Brazil is 41.7 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Animal welfare, Dog harness, Litter box, with strongest over-indexing on Animal welfare (2.62× the country average).
Demographically, the Animal rights audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Pet Ownership, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Animal rights fan in Brazil is more female, around 41.7 years old, with strong Pet Ownership tendencies and a notable affinity for Animal welfare.
The key figures that characterise the Animal rights profile in Brazil.
65.4% are female, 34.6% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 41.7 |
| Estimated audience size | 4,660,791 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Animal rights audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 25.8% |
| United Kingdom | 6.4% |
| Italy | 5.8% |
Where the Animal rights audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Paraíba | ~100K | 1.12× | |
| 02 | Amapá | ~20K | 1.07× | |
| 03 | Rondônia | ~40K | 1.06× | |
| 04 | Sergipe | ~50K | 1.04× | |
| 05 | Pará | ~200K | 1.03× | |
| 06 | Amazonas | ~80K | 1.03× | |
| 07 | Rio Grande do Norte | ~80K | 1.03× | |
| 08 | Espírito Santo | ~100K | 1.02× | |
| 09 | Federal District | ~80K | 1.02× | |
| 10 | Pernambuco | ~200K | 1.00× | |
| 11 | Goiás | ~200K | 1.00× | |
| 12 | Piauí | ~70K | 1.00× | |
| 13 | Maranhão | ~100K | 0.99× | |
| 14 | Mato Grosso | ~90K | 0.99× | |
| 15 | Alagoas | ~70K | 0.99× | |
| 16 | Mato Grosso do Sul | ~70K | 0.99× | |
| 17 | Tocantins | ~30K | 0.99× | |
| 18 | Ceará | ~200K | 0.98× | |
| 19 | Santa Catarina | ~200K | 0.97× | |
| 20 | Bahia | ~300K | 0.96× | |
| 21 | Paraná | ~300K | 0.95× | |
| 22 | Rio Grande do Sul | ~300K | 0.95× | |
| 23 | Minas Gerais | ~400K | 0.93× | |
| 24 | Rio de Janeiro | ~400K | 0.93× | |
| 25 | São Paulo | ~1M | 0.83× | |
| 26 | Acre | 0.00× | ||
| 27 | Roraima | 0.00× |
The strongest cross-interests of the Animal rights audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pedigree Petfoods | Shopping | 9.80× | ||
| 02 | Animal ethics | Politics & Society | 6.82× | ||
| 03 | Litter box | Pets & Animals | 5.47× | ||
| 04 | Organic horticulture | Food & Beverages | 4.84× | ||
| 05 | Dog harness | Pets & Animals | 4.77× | ||
| 06 | Dog collar | Pets & Animals | 4.11× | ||
| 07 | Miniature Schnauzer | Pets & Animals | 3.83× | ||
| 08 | Chihuahua (dog) | Pets & Animals | 3.05× | ||
| 09 | Dog health | Pets & Animals | 3.01× | ||
| 10 | Yorkshire Terrier | Pets & Animals | 2.96× | ||
| 11 | Cat food | Pets & Animals | 2.82× | ||
| 12 | Cane Corso | Food & Beverages | 2.71× | ||
| 13 | Animal welfare | Politics & Society | 2.62× | ||
| 14 | Dog food | Pets & Animals | 2.49× | ||
| 15 | Vegetarian cuisine | Food & Beverages | 1.99× | ||
| 16 | Pet store | Pets & Animals | 1.97× | ||
| 17 | Grocery store | Food & Beverages | 1.96× | ||
| 18 | Pet food | Pets & Animals | 1.86× | ||
| 19 | Veterinary medicine | Business & Career | 1.66× | ||
| 20 | Airbnb | Travel & Leisure | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.83× | |
| Creativity | OPEN | 1.15× | |
| Sustainability | BALANCE | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.77× | |
| Need for Security | CONSERVATISM | 0.80× | |
| Career Orientation | POWER | 0.82× |
Animal rights has an estimated audience of 4,660,791 people in Brazil, concentrated in São Paulo and Minas Gerais.
65.4% of Animal rights fans are female, 34.6% are male, with an average age of 41.7 years.
Animal rights fans show strongest brand affinity for Animal welfare (2.62×), Dog harness (4.77×), and Litter box (5.47×) over the country average.
Animal rights fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~400K), and Rio de Janeiro (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Animal rights itself, the audience over-indexes on Dog harness (4.77×), Litter box (5.47×), Dog collar (4.11×), and Dog health (3.01×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Animal rights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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