Animal rights Audience in Germany
Animal rights has an estimated audience of 5,840,102 people in Germany. 67.6% are female, 32.4% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Maltese (dog), Animal welfare, Chihuahua (dog), More Nutrition, Animal ethics.
The average Animal rights fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Maltese (dog), Animal welfare, Chihuahua (dog), with strongest over-indexing on Maltese (dog) (4.6× the country average). Demographically, the Animal rights audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Animal rights fans
| Metric | Value |
|---|---|
| Female | 67.6% |
| Male | 32.4% |
| Average age | 38.1 |
| Estimated audience size | 5,840,102 |
Audience persona
The typical Animal rights fan in Germany is more female, around 38.1 years old, with strong Pet Ownership tendencies and a notable affinity for Maltese (dog).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,043,707 | 0.82× |
| Baden-Württemberg | 908,791 | 1.14× |
| Bayern | 844,405 | 0.9× |
| Niedersachsen | 587,314 | 1.04× |
| Hessen | 549,319 | 1.23× |
| Rheinland-Pfalz | 306,565 | 1.05× |
| Berlin | 300,702 | 1.15× |
| Sachsen | 257,054 | 0.9× |
| Thüringen | 194,963 | 1.31× |
| Schleswig-Holstein | 176,632 | 0.84× |
| Brandenburg | 153,896 | 0.85× |
| Sachsen-Anhalt | 104,869 | 0.69× |
| Mecklenburg-Vorpommern | 99,919 | 0.9× |
| Hamburg | 81,676 | 0.62× |
| Saarland | 76,407 | 1.07× |
| Bremen | 74,981 | 1.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Maltese (dog) | 4.6× | Pets & Animals |
| Animal welfare | 3.17× | Politics & Society |
| Chihuahua (dog) | 3.4× | Pets & Animals |
| More Nutrition | 2.38× | Health |
| Animal ethics | 4.07× | Politics & Society |
| Pet adoption | 4.98× | Pets & Animals |
| Fressnapf | 2.91× | Shopping |
| Beagle | 3.23× | Pets & Animals |
| Pet food | 2.36× | Pets & Animals |
| VIER PFOTEN | 3.9× | Pets & Animals |
| Animal shelter | 7.04× | Pets & Animals |
| Dog collar | 2.63× | Pets & Animals |
| Dog breed | 2.27× | Pets & Animals |
| Dog food | 2.27× | Pets & Animals |
| Border Collie | 3.26× | Pets & Animals |
| Poodle | 2.9× | Pets & Animals |
| Cat food | 2.58× | Pets & Animals |
| Pomeranian (dog) | 2.88× | Pets & Animals |
| Dog health | 2.54× | Pets & Animals |
| Labrador Retriever | 2.59× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.8 |
| Indulgence | JOY | 1.34 |
| Tradition | CONSERVATISM | 1.33 |
| Sustainability | BALANCE | 1.28 |
| Sports Activity | POWER | 1.25 |
| Community Orientation | OPEN | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.8% |
| United Kingdom | 6.4% |
| Italy | 5.8% |
See Animal rights audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Animal rights have in Germany?
Animal rights has an estimated audience of 5,840,102 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Animal rights fans?
67.6% of Animal rights fans are female, 32.4% are male, with an average age of 38.1 years.
Which brands do Animal rights fans like most?
Animal rights fans show strongest brand affinity for Maltese (dog) (4.6×), Animal welfare (3.17×), and Chihuahua (dog) (3.4×) over the country average.
Where do Animal rights fans live in Germany?
Animal rights fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,043,707), Baden-Württemberg (reach 908,791), and Bayern (reach 844,405). These three regions account for the largest share of the active audience.
What other brands do Animal rights fans also like?
Beyond Animal rights itself, the audience over-indexes on Animal welfare (3.17×), Chihuahua (dog) (3.4×), More Nutrition (2.38×), and Animal ethics (4.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Animal rights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.