Rascasse Audience Intelligence

Animal rights Audience in Germany

A data profile of the people who buy, follow and care about Animal rights in Germany — modelled from more than twelve digital signal sources. Animal rights has an estimated audience of 5,840,102 people in Germany.

#521among Topic in Germany#19in Politics & Society

The average Animal rights fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Maltese (dog), Animal welfare, More Nutrition, with strongest over-indexing on Maltese (dog) (4.6× the country average).

Demographically, the Animal rights audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Pet Ownership, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Animal rights fan in Germany is more female, around 38.1 years old, with strong Pet Ownership tendencies and a notable affinity for Maltese (dog).

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Animal rights profile in Germany.

Audience size
5.8M
in Germany
Gender
67.6%♀
32.4% male
Age
38.1
average years
Country rank
#833
Topic in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Animal rights fans

67.6% are female, 32.4% are male, average age 38.1.

Fig. 02

Gender split

67.6%
Female
32.4%
Male
Demographic split for Animal rights audience in Germany
MetricValue
Female67.6%
Male32.4%
Average age38.1
Estimated audience size5,840,102
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Animal rights audience in Germany
Age bracketShare%
16-1923%
20-2919%
30-3919%
40-4922%
50+17%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Animal rights audience comes from Germany.

Worldwide audience distribution share by country for Animal rights
CountryShare
United States25.8%
United Kingdom6.4%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Animal rights audience in Germany is strongest.

Fig. 05

Top regions by affinity

Animal rights fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~70K1.32×
02Saarland~80K1.15×
03Thüringen~200K1.13×
04Hessen~500K1.12×
05Baden-Württemberg~800K1.04×
06Mecklenburg-Vorpommern~100K1.03×
07Berlin~300K1.01×
08Rheinland-Pfalz~300K0.99×
09Niedersachsen~500K0.95×
10Brandenburg~200K0.94×
11Sachsen-Anhalt~100K0.93×
12Sachsen~300K0.91×
13Schleswig-Holstein~200K0.90×
14Bayern~800K0.88×
15Hamburg~100K0.86×
16Nordrhein-Westfalen~1M0.79×
Fig. 06

Affinity by region

Affinity by region — Animal rights, Germany
0.79×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Animal rights audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Animal rights audience
#·InterestCategoryAffinity×
01Animal shelterPets & Animals7.04×
02Pet adoptionPets & Animals4.98×
03Maltese (dog)Pets & Animals4.60×
04Animal ethicsPolitics & Society4.07×
05VIER PFOTENPets & Animals3.90×
06Chihuahua (dog)Pets & Animals3.40×
07Border ColliePets & Animals3.26×
08BeaglePets & Animals3.23×
09Animal welfarePolitics & Society3.17×
10FressnapfShopping2.91×
11PoodlePets & Animals2.90×
12Pomeranian (dog)Pets & Animals2.88×
13Dog collarPets & Animals2.63×
14Labrador RetrieverPets & Animals2.59×
15Cat foodPets & Animals2.58×
16Dog healthPets & Animals2.54×
17More NutritionHealth2.38×
18Pet foodPets & Animals2.36×
19Dog breedPets & Animals2.27×
20Dog foodPets & Animals2.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Animal rights audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Animal rights audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.91×
MindfulnessBALANCE1.46×
Healthy LifestyleBALANCE1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Animal rights audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.70×
Career OrientationPOWER0.73×
Early Adopter MentalityPOWER0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Animal rights have in Germany?

Animal rights has an estimated audience of 5,840,102 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Animal rights fans?

67.6% of Animal rights fans are female, 32.4% are male, with an average age of 38.1 years.

03

Which brands do Animal rights fans like most?

Animal rights fans show strongest brand affinity for Maltese (dog) (4.6×), Animal welfare (3.17×), and More Nutrition (2.38×) over the country average.

04

Where do Animal rights fans live in Germany?

Animal rights fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Baden-Württemberg (reach ~800K), and Bayern (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Animal rights fans also like?

Beyond Animal rights itself, the audience over-indexes on Animal welfare (3.17×), More Nutrition (2.38×), Chihuahua (dog) (3.4×), and Animal ethics (4.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Animal rights audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Animal rights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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