Border Collie Audience in Germany
Border Collie has an estimated audience of 4,545,287 people in Germany. 65.3% are female, 34.7% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Siberian Husky, Food, Pets, Boxer (dog).
The average Border Collie fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Siberian Husky, Food, with strongest over-indexing on Borussia Dortmund (1.67× the country average). Demographically, the Border Collie audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic · Subtype: Dog breed
Demographics of Border Collie fans
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 38.1 |
| Estimated audience size | 4,545,287 |
Audience persona
The typical Border Collie fan in Germany is more female, around 38.1 years old, with strong Pet Ownership tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 976,659 | 0.98× |
| Bayern | 788,638 | 1.08× |
| Baden-Württemberg | 647,208 | 1.04× |
| Niedersachsen | 473,856 | 1.07× |
| Hessen | 353,376 | 1.02× |
| Sachsen | 243,177 | 1.09× |
| Rheinland-Pfalz | 237,046 | 1.04× |
| Berlin | 205,915 | 1.01× |
| Schleswig-Holstein | 155,449 | 0.95× |
| Brandenburg | 146,811 | 1.04× |
| Thüringen | 120,969 | 1.04× |
| Sachsen-Anhalt | 119,770 | 1.02× |
| Hamburg | 105,989 | 1.03× |
| Mecklenburg-Vorpommern | 88,452 | 1.02× |
| Saarland | 47,962 | 0.86× |
| Bremen | 26,848 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.67× | Sports |
| Siberian Husky | 4.05× | Pets & Animals |
| Food | 1.56× | Food & Beverages |
| Pets | 1.69× | Pets & Animals |
| Boxer (dog) | 4.04× | Pets & Animals |
| Harry Potter | 1.55× | Movies & TV |
| Pit bull | 3.76× | Pets & Animals |
| Australian Shepherd | 4.16× | Pets & Animals |
| Rottweiler | 3.65× | Pets & Animals |
| Pet sitting | 3.44× | Pets & Animals |
| Doberman Pinscher | 3.95× | Pets & Animals |
| Dachshund | 3.22× | Pets & Animals |
| Welsh Corgi | 4.37× | Pets & Animals |
| Bulldog | 3.36× | Pets & Animals |
| Dog breeding | 3.54× | Pets & Animals |
| Miniature Schnauzer | 4.16× | Pets & Animals |
| TK Maxx | 2.07× | Shopping |
| American Pit Bull Terrier | 3.85× | Pets & Animals |
| IKEA | 1.69× | Home & Garden |
| FIFA World Cup | 1.67× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.67 |
| DIY Mentality | THRILL | 1.71 |
| Sustainability | BALANCE | 1.6 |
| Sports Activity | POWER | 1.48 |
| LGBTQ+ Identity | OPEN | 1.42 |
| Luxury Orientation | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.9% |
| Japan | 17.9% |
| Germany | 6.7% |
See Border Collie audiences in other countries
More Dog breed audiences in Germany
- French Bulldog (6,533,198)
- Labrador Retriever (6,457,093)
- Dachshund (6,147,826)
- Siberian Husky (5,853,160)
- Poodle (5,676,260)
Frequently asked questions
How many fans does Border Collie have in Germany?
Border Collie has an estimated audience of 4,545,287 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Border Collie fans?
65.3% of Border Collie fans are female, 34.7% are male, with an average age of 38.1 years.
Which brands do Border Collie fans like most?
Border Collie fans show strongest brand affinity for Borussia Dortmund (1.67×), Siberian Husky (4.05×), and Food (1.56×) over the country average.
Where do Border Collie fans live in Germany?
Border Collie fans in Germany are most concentrated in Nordrhein-Westfalen (reach 976,659), Bayern (reach 788,638), and Baden-Württemberg (reach 647,208). These three regions account for the largest share of the active audience.
What other brands do Border Collie fans also like?
Beyond Border Collie itself, the audience over-indexes on Siberian Husky (4.05×), Food (1.56×), Pets (1.69×), and Boxer (dog) (4.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Border Collie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.