Rascasse Audience Intelligence

Border Collie Audience in Germany

A data profile of the people who buy, follow and care about Border Collie in Germany — modelled from more than twelve digital signal sources. Border Collie has an estimated audience of 4,545,287 people in Germany.

#10among Dog breed in Germany#766among Topic in Germany#51in Pets & Animals

The average Border Collie fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Siberian Husky, Food, FIFA World Cup, with strongest over-indexing on Siberian Husky (4.05× the country average).

Demographically, the Border Collie audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Pet Ownership, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Border Collie fan in Germany is more female, around 38.1 years old, with strong Pet Ownership tendencies and a notable affinity for Siberian Husky.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Border Collie profile in Germany.

Audience size
4.5M
in Germany
Gender
65.3%♀
34.7% male
Age
38.1
average years
Country rank
#1229
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Border Collie fans

65.3% are female, 34.7% are male, average age 38.1.

Fig. 02

Gender split

65.3%
Female
34.7%
Male
Demographic split for Border Collie audience in Germany
MetricValue
Female65.3%
Male34.7%
Average age38.1
Estimated audience size4,545,287
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Border Collie audience in Germany
Age bracketShare%
16-1921%
20-2921%
30-3920%
40-4920%
50+17%
Fig. 04

Worldwide distribution

6.6%

of the worldwide Border Collie audience comes from Germany.

Worldwide audience distribution share by country for Border Collie
CountryShare
United States23.8%
Japan17.9%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Border Collie audience in Germany is strongest.

Fig. 05

Top regions by affinity

Border Collie fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~200K1.10×
02Bayern~800K1.06×
03Sachsen-Anhalt~100K1.06×
04Thüringen~100K1.06×
05Niedersachsen~500K1.05×
06Brandenburg~100K1.05×
07Mecklenburg-Vorpommern~90K1.05×
08Rheinland-Pfalz~200K1.03×
09Baden-Württemberg~600K1.02×
10Hamburg~100K1.01×
11Hessen~300K0.99×
12Nordrhein-Westfalen~1M0.97×
13Berlin~200K0.96×
14Schleswig-Holstein~200K0.96×
15Saarland~50K0.93×
16Bremen~30K0.72×
Fig. 06

Affinity by region

Affinity by region — Border Collie, Germany
0.72×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Border Collie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Border Collie audience
#·InterestCategoryAffinity×
01Welsh CorgiPets & Animals4.37×
02Australian ShepherdPets & Animals4.16×
03Miniature SchnauzerPets & Animals4.16×
04Siberian HuskyPets & Animals4.05×
05Boxer (dog)Pets & Animals4.04×
06Doberman PinscherPets & Animals3.95×
07American Pit Bull TerrierPets & Animals3.85×
08Pit bullPets & Animals3.76×
09RottweilerPets & Animals3.65×
10Dog breedingPets & Animals3.54×
11Pet sittingPets & Animals3.44×
12BulldogPets & Animals3.36×
13DachshundPets & Animals3.22×
14TK MaxxShopping2.07×
15PetsPets & Animals1.69×
16IKEAHome & Garden1.69×
17FIFA World CupSports1.67×
18Borussia DortmundSports1.67×
19FoodFood & Beverages1.56×
20Harry PotterMovies & TV1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Border Collie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Border Collie audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.02×
MindfulnessBALANCE1.46×
Design AffinityPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Border Collie audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.73×
ExtroversionTHRILL0.74×
Price SensitivityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Border Collie have in Germany?

Border Collie has an estimated audience of 4,545,287 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Border Collie fans?

65.3% of Border Collie fans are female, 34.7% are male, with an average age of 38.1 years.

03

Which brands do Border Collie fans like most?

Border Collie fans show strongest brand affinity for Siberian Husky (4.05×), Food (1.56×), and FIFA World Cup (1.67×) over the country average.

04

Where do Border Collie fans live in Germany?

Border Collie fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Border Collie fans also like?

Beyond Border Collie itself, the audience over-indexes on Food (1.56×), FIFA World Cup (1.67×), Pets (1.69×), and Boxer (dog) (4.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dog breed audiences in Germany

See Border Collie audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Border Collie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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