Rascasse Audience Intelligence

Bulldog Audience in Germany

A data profile of the people who buy, follow and care about Bulldog in Germany — modelled from more than twelve digital signal sources. Bulldog has an estimated audience of 5,107,088 people in Germany.

#644among Topic in Germany#43in Pets & Animals

The average Bulldog fan in Germany is 37.5 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Food and drink, Entertainment, Arts and music, with strongest over-indexing on Food and drink (1.84× the country average).

Demographically, the Bulldog audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bulldog fan in Germany is more female, around 37.5 years old, with strong Pet Ownership tendencies and a notable affinity for Food and drink.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bulldog profile in Germany.

Audience size
5.1M
in Germany
Gender
63.3%♀
36.7% male
Age
37.5
average years
Country rank
#1033
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bulldog fans

63.3% are female, 36.7% are male, average age 37.5.

Fig. 02

Gender split

63.3%
Female
36.7%
Male
Demographic split for Bulldog audience in Germany
MetricValue
Female63.3%
Male36.7%
Average age37.5
Estimated audience size5,107,088
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Bulldog audience in Germany
Age bracketShare%
16-1923%
20-2921%
30-3920%
40-4920%
50+16%
Fig. 04

Worldwide distribution

5.5%

of the worldwide Bulldog audience comes from Germany.

Worldwide audience distribution share by country for Bulldog
CountryShare
United States29.7%
Japan14.7%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bulldog audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bulldog fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~1M1.49×
02Sachsen-Anhalt~200K1.33×
03Mecklenburg-Vorpommern~100K1.23×
04Brandenburg~200K1.13×
05Nordrhein-Westfalen~1M1.04×
06Niedersachsen~500K1.04×
07Thüringen~100K1.02×
08Hessen~400K1.00×
09Hamburg~100K1.00×
10Baden-Württemberg~700K0.99×
11Sachsen~200K0.97×
12Rheinland-Pfalz~200K0.96×
13Schleswig-Holstein~200K0.93×
14Saarland~60K0.90×
15Berlin~200K0.89×
16Bremen~30K0.80×
Fig. 06

Affinity by region

Affinity by region — Bulldog, Germany
0.80×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bulldog audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bulldog audience
#·InterestCategoryAffinity×
01RottweilerPets & Animals4.28×
02PoodlePets & Animals3.94×
03Golden RetrieverPets & Animals3.68×
04DogsPets & Animals2.44×
05Harry PotterMovies & TV2.09×
06PetsPets & Animals1.90×
07Arts and musicArts & Culture1.85×
08Food and drinkFood & Beverages1.84×
09FoodFood & Beverages1.84×
10VehiclesCars & Mobility1.84×
11ReadingLiterature1.83×
12EntertainmentMovies & TV1.81×
13Consumer electronicsTechnology & Electronics1.81×
14SportsSports1.80×
15MoviesMovies & TV1.79×
16Outdoor recreationSports1.77×
17GermanyTravel & Leisure1.76×
18MusicBusiness & Career1.71×
19ShoppingShopping1.55×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bulldog audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bulldog audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.52×
Healthy LifestyleBALANCE1.96×
CreativityOPEN1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bulldog audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.38×
Luxury OrientationPREMIUM1.42×
Family OrientationCONSERVATISM1.45×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bulldog have in Germany?

Bulldog has an estimated audience of 5,107,088 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Bulldog fans?

63.3% of Bulldog fans are female, 36.7% are male, with an average age of 37.5 years.

03

Which brands do Bulldog fans like most?

Bulldog fans show strongest brand affinity for Food and drink (1.84×), Entertainment (1.81×), and Arts and music (1.85×) over the country average.

04

Where do Bulldog fans live in Germany?

Bulldog fans in Germany are most concentrated in Bayern (reach ~1M), Nordrhein-Westfalen (reach ~1M), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Bulldog fans also like?

Beyond Bulldog itself, the audience over-indexes on Entertainment (1.81×), Arts and music (1.85×), Food (1.84×), and Sports (1.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Bulldog audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bulldog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →