Bulldog Audience in Germany
Bulldog has an estimated audience of 5,107,088 people in Germany. 63.3% are female, 36.7% are male, average age 37.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Food and drink, Entertainment, Arts and music, Harry Potter, Food.
The average Bulldog fan in Germany is 37.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Food and drink, Entertainment, Arts and music, with strongest over-indexing on Food and drink (1.84× the country average). Demographically, the Bulldog audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic · Subtype: Video game
Demographics of Bulldog fans
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 37.5 |
| Estimated audience size | 5,107,088 |
Audience persona
The typical Bulldog fan in Germany is more female, around 37.5 years old, with strong Pet Ownership tendencies and a notable affinity for Food and drink.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,253,232 | 1.53× |
| Nordrhein-Westfalen | 1,210,078 | 1.08× |
| Baden-Württemberg | 700,148 | 1× |
| Niedersachsen | 519,708 | 1.05× |
| Hessen | 394,437 | 1.01× |
| Rheinland-Pfalz | 242,635 | 0.95× |
| Sachsen | 242,047 | 0.97× |
| Berlin | 208,378 | 0.91× |
| Brandenburg | 180,039 | 1.14× |
| Sachsen-Anhalt | 175,629 | 1.33× |
| Schleswig-Holstein | 168,293 | 0.92× |
| Thüringen | 130,325 | 1× |
| Mecklenburg-Vorpommern | 118,672 | 1.22× |
| Hamburg | 116,639 | 1.01× |
| Saarland | 52,320 | 0.83× |
| Bremen | 32,454 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Food and drink | 1.84× | Food & Beverages |
| Entertainment | 1.81× | Movies & TV |
| Arts and music | 1.85× | Arts & Culture |
| Harry Potter | 2.09× | Movies & TV |
| Food | 1.84× | Food & Beverages |
| Sports | 1.8× | Sports |
| Reading | 1.83× | Literature |
| Germany | 1.76× | Travel & Leisure |
| Vehicles | 1.84× | Cars & Mobility |
| Consumer electronics | 1.81× | Technology & Electronics |
| Music | 1.71× | Business & Career |
| Movies | 1.79× | Movies & TV |
| Outdoor recreation | 1.77× | Sports |
| Gala | 2.52× | News |
| Pets | 1.9× | Pets & Animals |
| Golden Retriever | 3.68× | Pets & Animals |
| Rottweiler | 4.28× | Pets & Animals |
| Business and industry | 1.51× | Business & Career |
| Poodle | 3.94× | Pets & Animals |
| Dogs | 2.44× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.11 |
| DIY Mentality | THRILL | 1.37 |
| Sports Activity | POWER | 1.21 |
| Sustainability | BALANCE | 1.2 |
| Travelling | THRILL | 1.19 |
| Creativity | OPEN | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.8% |
| Japan | 14.8% |
| United Kingdom | 5.8% |
See Bulldog audiences in other countries
More Video game audiences in Germany
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- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Bulldog have in Germany?
Bulldog has an estimated audience of 5,107,088 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Bulldog fans?
63.3% of Bulldog fans are female, 36.7% are male, with an average age of 37.5 years.
Which brands do Bulldog fans like most?
Bulldog fans show strongest brand affinity for Food and drink (1.84×), Entertainment (1.81×), and Arts and music (1.85×) over the country average.
Where do Bulldog fans live in Germany?
Bulldog fans in Germany are most concentrated in Bayern (reach 1,253,232), Nordrhein-Westfalen (reach 1,210,078), and Baden-Württemberg (reach 700,148). These three regions account for the largest share of the active audience.
What other brands do Bulldog fans also like?
Beyond Bulldog itself, the audience over-indexes on Entertainment (1.81×), Arts and music (1.85×), Harry Potter (2.09×), and Food (1.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bulldog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.